Demand is not stimulated Tu enterprises need to open up the consumer groups that have not yet awakened

China Coatings Network
: With the continuous development of society, the times, consumers' buying habits are more and more rational,
paint prices
is no longer the only demand point. Although product price reduction can drive sales to a certain extent, but the real market demand is difficult to be stimulated.
coatings
in China is not yet saturated, the potential market demand to be explored.
At the time, paint sales are mostly concentrated in the building materials market and proprietary stores, e-commerce platform began to gradually rise, which also led to the lack of coatings in this channel, delaying the promotion of paint products market popular progress. Industry stakeholders believe that their own strength is not big, low brand awareness of the
coating enterprises
in the store under the premise of high fees, had to be held back. In this case, channel expansion is imminent.
At present, many paint enterprises often only focus on how to grab the market this "cake", and ignore whether the market this "cake" to make a big, only care about the price of paint to attract consumers, but forget to open up the consumer groups that have not yet awakened. With the continuous development of the industry, prices are no longer the only point of demand, although the product is reducing prices, but the real market demand is difficult to stimulate, which means that paint companies may be caught in the bottleneck of overcapacity.
face of this bottleneck, if the paint enterprises let it play a role, and the state can not be lifted, a long time, psychological slack and produce a kind of inertia, it will make the development of enterprises into a crisis. Therefore, in order to achieve the final victory, paint enterprises must take corresponding measures.
undeniably, under the guidance of huge market demand, breaking through the bottleneck of production capacity is of greater significance
to
brand and enterprises. Paint needs to use the "east wind effect" to eliminate the "bottleneck effect", so that paint enterprises can find new opportunities for enterprises to tide over difficulties.