Detailed analysis of Internet Medical layout of pharmaceutical giants in 2010-2014

Source: Internet Medical Research Institute on January 23, 2015, when Internet Medical became popular all over the world, what's the attitude of the giants of traditional pharmaceutical industry towards this change? In fact, in 2010, even earlier, some of the pharmaceutical industry leaders have taken action, and more and more traditional pharmaceutical companies have participated in the evolution They try to find the best way to serve doctors and patients through new technology Around their core products, they participate in four different ways: cooperation, investment, acquisition and self-development, from drug compliance to medical sensors, to medical health apps, etc Combined with various data, the Internet Medical Research Institute of arterial network has collected 21 famous pharmaceutical companies that used internet medical means during 2010-2014, through which they can see the mainstream direction of cross-border internet medical treatment of pharmaceutical enterprises This paper will analyze the Internet Medical layout of pharmaceutical companies and the most favored internet medical companies from the aspects of active times, subdivision fields and involvement ways Internet medicine has successfully attracted the attention of pharmaceutical giants According to the statistics of the database of the Internet Medical Research Institute of arterial network, 70 events occurred in the distribution of Internet medicine by pharmaceutical giants in the five years from 2010 to 2014, and the number of events increased year by year From the data point of view, since 2012 Years later, the giants have stepped up the layout of Internet health care, which also reflects that the increasingly hot market of Internet health care is not only a start-up, but also the low-key entry of old brands Merck Merck, the most active pharmaceutical company, was among the top five active pharmaceutical companies in the field of Internet medicine between 2010 and 2014: Merck, Pfizer, Johnson, Sanofi, Novartis Among them, Merck participated in the most projects, with 16 It is worth mentioning that the Chinese Journal of Endocrinology and metabolism and the Chinese Diabetes journal, jointly launched with Huakang panorama in 2014, allow 20000 endocrinologists in the country to apply for the free reading rights of these two magazines for one year through the two apps of "medical guest" and "Chinese Medical Association Series magazines", so as to achieve a win-win situation However, in spite of the active market atmosphere, Fosun Pharmaceutical, Shanghai Siemens, Weigao group and other large-scale medical device manufacturers still hold a conservative attitude towards Internet medicine, especially Fosun Pharmaceutical, which is very active in the M & a market, and in recent years, the M & A of medical devices is only limited to traditional medical devices Hot segment: clinical trials in the pharmaceutical companies sorted out, the application of Internet medicine mainly tends to five segments: clinical trials, disease management applications, big data, digital drugs, and health applications Among them, clinical trials are the most popular field for pharmaceutical companies In this statistics, there are 22 items related to clinical trials, which are mainly reflected in the efficacy of remote monitoring drugs, including 17 In Q3 2012, ten leading biopharmaceutical companies, Abbott, AstraZeneca, bringer Ingelheim group, Bristol Myers Squibb, Lilly, GlaxoSmithKline, Johnson & Johnson, Pfizer, Roche and Sanofi, jointly established transcelerate, which is committed to identifying and solving the development of common drugs, with a view to improving the quality of clinical trials of drugs and speeding up the usually slow drug development This is a point that giants all pay attention to, after all, it is a big project that needs material and human resources The other small sub areas are: wearable devices, health prescription applications, doctor tools, electronic medical records, drug and clinical treatment databases, medical information, medical e-commerce, which cover a wide range of areas It can be seen that pharmaceutical giants are trying to diversify Internet medicine From 2010 to 2014, the top 5 channel types in the field of internet medical events of pharmaceutical giants - cooperative pharmaceutical companies mainly invest in Internet Medical through four channels: cooperation, investment, acquisition and self-development Among them, the third-party cooperation mode is preferred, with 47 projects There are three acquisitions, one is Medtronic's $150 million bid for corventis, a medical sensor developer, and the other is Merck's physicians interactive bid for tomorrow networks to layout medical and health data Proteus is most favored by pharmaceutical companies among the internet medical enterprises that pharmaceutical companies choose to cooperate in the past five years, mainly including Proteus, patientslikeme, omniscience mobile, EXCO InTouch and akili The main reason why Proteus is at the top of the list is that its R & D products can monitor whether users insist on taking drugs, and how to monitor the efficacy of drugs is the most important thing for pharmaceutical companies Top 5 1 Proteus Proteus is a provider of digital internet medical services in Redwood City, California Founded in 2001, mainly engaged in the research and development of wearable sensors and other electronic health products The product can collect and summarize the physiological indicators of the wearer, detect the disease treatment data, monitor whether the user insists on taking medicine, and observe the change of heart rate during exercise and sleep In addition, the company has developed products such as digital drugs So far, G rounds of financing have been completed, and the total amount of all financing has been close to 600 million US dollars Proteus mainly cooperates with pharmaceutical companies to develop microcapsules with built-in microchips After swallowing, it can detect whether drugs are taken on time in the gastrointestinal tract, so as to improve patient compliance At present, the main open cooperative pharmaceutical giants are Novartis and Otsuka pharmaceutical 2 Patientslikeme, founded in 2004, is a social network exclusive to chronic patients Users can share medical records with each other and find patients with similar symptoms, so as to improve the medical effect In 2011, about 70000 patients shared their medical records here Patientslikeme can also conduct observational experiments based on the data voluntarily shared by users Nearly 200000 users have shared their medical records on patientslikeme, discussing 1800 diseases It is the most famous company in the field of medical crowdsourcing Patientslikeme works with pharmaceutical companies in two main ways One is to sell the relevant information of patients on the website to pharmaceutical companies and health care institutions, but the personal information of patients is hidden in the sold materials Roche is the representative of the pharmaceutical giant Second, pharmaceutical companies recruit volunteers to participate in clinical trials through patientslikeme website, so as to improve the efficiency of clinical trials Pharmaceutical giants represent Merck and Sanofi 3 Akili, founded in 2011, is a game developer dedicated to the treatment of ADHD with video games Akili is also exploring the use of the game in depression, autism and other disorders In 2013, akili received US $7 million through direct investment, allocation and cooperation What we have learned is that Pfizer and akili protocol test whether IOS game Evo can be used for early diagnosis of Alzheimer's disease And shire, the manufacturer of children's ADHD treatment drug adderall, invested in akili and cooperated with akili to test the potential of Evo in ADHD 4 EXCO InTouch is a medical service provider that provides researchers and patients with big data analysis Pfizer and AstraZeneca are the pharmaceutical companies with which Pfizer mainly cooperates in drug remote monitoring clinical trials The chronic obstructive pulmonary disease (COPD) project developed by AstraZeneca supports and empowers patients to master their own conditions by tapping and connecting information to sensors on their own devices 5 Mprove health, formerly known as omniscience mobile, was founded in 2009 Omniscience mobile is a service provider of mobile technology, which mainly provides patient recruitment for clinical trials But in 2013, the company launched an app that records patients' condition Participating in Pfizer and Merck, the cooperative pharmaceutical companies, mainly recruiting subjects through mprove health to remotely monitor the clinical trials of drugs To sum up: the development potential of internet medical market is huge, and there are many competitors But this field is in the ascendant, and the product promotion mode and profit mode are not clear Recently, CFDA has released the policy of online purchase of prescription drugs, which is beneficial for pharmaceutical companies Let's wait for the good news on how to launch this internet medical protracted war among pharmaceutical tycoons In addition, as of the end of the draft, the multinational pharmaceutical company Sino US Tianjin Shike Pharmaceutical Co., Ltd has quietly launched the official flagship store of tmall, becoming the first multinational pharmaceutical company in the domestic market to open its own e-commerce channel Attachment: overview of 2010-2014 internet medical events of pharmaceutical giants (see the big picture here)