Differentiated competition for light beverage flavors - upgrades are inevitable
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Last Update: 2021-02-20
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Source: Internet
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Author: User
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According to Nielsen's recent Global Healthy Eating Report, the concept of health care is becoming more and more important to Chinese consumers, who are beginning to change their food consumption habits and are willing to pay more for foods with health concepts. If you look at the beverage market, according to the
Mintel
survey, the beverage market has maintained a relatively stable growth in China in recent years, with the total soft drink market continuing to grow by more than
8%
in
, and
growing by
12.7% in
compared with the previous year,
but this growth is forecast to slow according to industry forecasts. Exposure of environmental and food safety issues has also made Chinese consumers increasingly concerned about what they add to their drinks, preferring to buy more natural ingredients.from demand to trends the image of natural health products in the minds of consumers is often associated with lighter, fresher flavors, more natural ingredients and clear, transparent colors.in the beverage market, consumer demand for lighter, refreshing soft drinks is growing. Keeping up with changing consumer preferences, we can see beverage manufacturers rolling out a range of soft drink products under the
" concept since
2014 . Coca-Cola China Co., Ltd. has launched a lemon-flavored carbonated beverage
-
Yiquan
-C
and bottled functional beverage
-
water music. In the juice and beverage market, Shanghai Sandril Merlin Food Co.,
Ltd.
Lime Water
"
and Unification China Investment Co., Ltd. launched
",
Hai's Word
"
. These light drinks are marketed by adding very low concentrations of flavor substances and nutrients to make the product both thirst-quenching and satisfying consumer demand for nutrients or flavors. The number of such new products
exploded between
2014
and the first half of 2015. Pulsation's sales in
2014
increased by
50%
from the previous year to
80.
billion yuan, Danon China has said that Danon's goal for Pulsation is
to achieve
sales of
115
billion yuan in
Supermarkets and convenience stores on the shelves of soft drinks
"
occupies half of the mountain, and in its gold shelves and consumer line of sight on the shelves are placed
light drinks
, consumers on
"
"
of the enthusiasm can be seen.“
Light beverage
"
market potential is huge, in order to cope with the growing competitive pressure, seize the increasingly segmented market share, brands have also launched a new taste and positioning of new products, such as: Sandley launched
" "
, unified
"
hai words
"
launched grapefruit and carman orange flavor. Pepsi, which has been waiting for a long time, also announced the launch of a new
vitamin
"Pepsi
"
. Recently, Pulsation also actively segmented the product, launched for female consumers
pulsating fiber series
"
products,
light fruity water drink
"
with pleasure, tailored for the catering industry
400ml
catering and so on.
2016
, after a small sample of lactic acid, good color head again launched a new beverage sample lactate. According to
China Daily
, China's functional beverage production is expected to exceed
4 million tons in
,
with two-thirds of them available as vitamin
.it is clear that in the context of the pursuit of natural and healthy beverages, consumers will want the product to be clear and natural on the basis of more positive nutritional functions or rich taste choices. Consumers pay more attention to whether the product adds high-quality, functional or natural ingredients than to the price of the product.in the face of rapidly increasing competition in the market environment how to make their products stand out, consumers continue to favor is the main problem of light beverage manufacturers at present. As consumer interest fluctuates, beverage manufacturers can only capture more differentiated business opportunities by strengthening category differentiation and developing innovative products.From product to technologyin the beverage industry,
sealed beverages
"
, such as fruity water and sports drinks, have traditionally used water-soluble flavored pigments rather than oil-soluble ingredients. However, adding only washed flavor pigments can create a gap between the flavor and color of the product and the natural flavor and color. For example, the commonly used natural citrus flavor requires a mixture of water-soluble flavor pigment and oil-soluble flavor pigment to fully display, and when the soluble part is washed away, the color and flavor of the product will not be natural and full, which is an important problem in adding water-washed flavor pigment to the beverage.you may wonder why you can't add a complete natural flavor pigment directly to our
"
"
. Key technical limitations include:First, the use of oil-soluble flavors
/
pigments in beverage processing requires the addition of weight gainers such as turquoized glycerides or
SAIB
) to stabilize the lotion. These weight gain agents in the beverage will lead to an increase in the turbidity of the beverage, so that the product
not
"clear
"
., in general, more lotions are often needed to achieve a fuller and more authentic beverage flavor. More lotion means higher turbidity, which also makes it more difficult to achieve transparent beverages.Finally, emulsifying agents commonly used in beverages, such as Arabic gum and traditional modified starch, will achieve a certain particle size
-
when forming a stable emulsion, the average particle size will be higher than
0.25 m
, and the particle size of emulsified droplets will directly lead to an increase in the turbidity of the beverage. Therefore, the smaller emulsified droplets average particle size is conducive to the final product
"
clear
"
. Differentiation Upgrade Program How to upgrade
" Scent Beverages
"
products to become more natural, more flavor full of natural differentiation products is an urgent problem for the beverage industry to solve. Ingredion
Ryan introduces an efficient encased emulsizer
-Q-NATURALE
TM
200
soap bark extract to meet this market demand.
Q-NATURALE
TM
200
bark extract is a natural extracted from a unique soap tree in Chile and has efficient emulsification properties. Because of its excellent emulsification, low viscosity and other excellent properties, and up to
50%
of oil capacity,
Q-NATURALE
TM
200
soap bark extract is an ideal emulsification emulsion for
light beverage
"
. In addition, the emulsification system of this high-load oil can maintain a small emulsion particle size and good emulsion stability under the condition of adding a weight gainer. Therefore,
Q-NATURALE
TM
200
soap bark extract is the best choice for the production of differentiated
"
"
beverages. Q-NATURALE
TM
200
sustainable farming methods in the production and cultivation process and is non-GMO certified.
Q-NATURALE
TM
200
to help beverage manufacturers produce a range of new products, from fruit juices, energy drinks, carbonated beverages to clear drinks. Empower beverage companies to achieve greater productivity, superior product performance, competitive costs and sustainable supply chains.
Iredion Ingredion
Irian is a leading global supplier of ingredients, providing naturally sourced sweeteners, starches and nutritional ingredients. In Asia Pacific,
Indedion
Group has
13
subsidiaries, including Yirian Foods Ingredients Co., Ltd. in Shanghai, China. For more information, you can visit our new Chinese website
:
or call us at:
.86 21 3774 0066 1.
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