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Digital mooncakes are not selling cakes, but "painting cakes" for consumers.

 Last Update: 2022-09-21
 Source: Internet
 Author: User

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This year's Mid-Autumn Festival, the competition in the mooncake market is more intense, and the battlefield has spread to the virtual world

Judging from the media survey, the current so-called "digital mooncake" has two main forms

Obviously, such a "digital mooncake" actually has nothing to do with the mooncake, but is a financial product cloaked in the cloak of the mooncake, which sells not the mooncake, but the "painted cake"

In addition, from the marketing point of view, it is also reminded that the sky-high mooncake equipped with various additional products and over-packaging, the "digital mooncake" of the rubbing yuan universe and the blockchain heat, the mooncake is the mooncake, even if there are more gimmicks, it is only a seasonal food after all, and the final spell is still the taste

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