Digitalization empowers the high-quality development of the tea industry

In recent years, digital transformation has gradually entered the tea industry, and digitalization can be seen in tea planting, acquisition, and sales

Smart protection helps tea farmers increase their income

In Xihu District, Hangzhou, Zhejiang, there are many new things this year in Longjing Tea Garden in Longwu Tea Town

52-year-old Huang Lihua is a good tea gardener.

"Tea is most afraid of frost in spring, and most afraid of insects in summer and autumn

Since last year, the agricultural and rural departments of Xihu District have installed this "artifact" in the tea gardens of Longwu, one per 20 mu.

Last year, Huang Lihua's 3-acre tea garden produced more than 60 kilograms of dry tea.

Tea farmers in Ya'an, Sichuan enjoy the same convenience

The overall output this year is not as good as last year

This is the effect of the "Jingdong Farm" digital tea garden settled in the Yongxing Temple area of ​​Mengding Mountain, Ya'an, Sichuan, to the tea farmers here.

The popularity of high-end tea comes from the improvement of quality.

Digital traceability promotes the upgrading of tea enterprises

According to regulations, all the West Lake Longjings sold must be affixed with a small tea farmer logo to prove its identity

　　"I have received tea, and the price is good this year

　　I saw that Fangda opened the "Tea Enterprise Tong" applet on the mobile phone WeChat, scanned the "Tea Farmer Tong" QR code on the tea farmer's mobile phone, and filled in 10 kilograms in the column of purchased tea weight.

　　Behind the seemingly simple transaction scenario is the collection and sorting of a large amount of data

　　"Whether it is a tea farmer or a tea company, the final sales volume of West Lake Longjing should be compared with this data

　　The improvement of quality has given tea prices more room for bargaining, and digital transformation has brought more possibilities to the tea industry

　　He Jun said that relying on technologies such as the Internet of Things, artificial intelligence, blockchain, etc.
, the planting, growth, processing, packaging, transportation and other links of tea can be monitored, so as to build a whole process of "one object, one code".
The visual traceability system can effectively help traditional tea companies carry out digital transformation, and is conducive to building a national agricultural brand
.

(Comprehensive arrangement by Yuan Guofeng)

　　"China Food News" (07 edition on April 1, 2021)
 

(Editor-in-charge: Yuan Guofeng)