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    Home > Active Ingredient News > Drugs Articles > Diversified breakthrough in drugstore dilemma and sinking third and fourth tier cities

    Diversified breakthrough in drugstore dilemma and sinking third and fourth tier cities

    • Last Update: 2013-09-11
    • Source: Internet
    • Author: User
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    September 11, 2013 source: the price of traditional Chinese medicine in the medical reform of Beijing business daily was lowered, the drugstore population turned to community clinics, the cost of hardware and software such as storage and transportation, licensed pharmacists and information management in the new GSP (drug circulation management standard) increased, the growth rate of drugstore circulation market slowed down, and drugstore operators were looking forward to loose policies, but also seeking diversified breakthrough in the dilemma The operation of physical drugstores is becoming more and more difficult "I am confused about the direction of diversification of drugstores Milk powder can be sold in drugstores, but if the prescribed location of milk powder must be a professional health site, exclude some awesome business super, so the policy will be more effective Lai Hong, general manager and executive director of Beijing baijitang pharmaceutical Supermarket Co., Ltd., told Beijing Business Daily that it is now stipulated that the non drug products in pharmacies account for 30% of the shares, and baijitang pharmacies now sell cosmetics and health products, with poor economic benefits "Baijitang has a TCM clinic, and Qinghe has a TCM Research Institute There are also special cancer treatment, health care and other services But for drugstores, the rent is expensive now, and the economic benefit per square meter is not high." Lai Hong looks helpless Now baijitang store plans to use 500 square meters as fitness equipment, "considering the proportion of input and output, now this project is too late to start." With the gradual popularization of health examination, health care and other services of community medical care, pharmacies will soon lose this market "We also work with pension institutions to do physical examination." The new GSP is very good for the traceability system, cold chain management, bill management and information management of product sources, so as to eliminate the drugstores with irregular operation "However, we hope to implement the regulation that every store is equipped with licensed pharmacists flexibly These software and hardware costs increase, making drugstores increasingly difficult to operate " Lai Hong thinks The statistical analysis report on the operation of China's drug distribution industry in 2012 issued by the Ministry of Commerce of the third and fourth tier cities where chain drugstores sink pointed out that the scale of China's drug distribution market in 2012 still maintained a rapid growth, but the growth rate slowed down In the whole year, the total sales volume of the pharmaceutical circulation industry reached 1117.4 billion yuan, an increase of 18.5% year-on-year, down 4.5 percentage points from last year; among them, the total sales volume of the pharmaceutical retail market was 222.5 billion yuan, up 16% year-on-year, down 4 percentage points Longyan, chairman of Gansu deshengtang pharmaceutical chain Co., Ltd., told reporters that the sales volume of their drugstores has increased this year, about 5% - 10% higher than that of the previous year, and their profitability has also improved However, the sales volume of Beijing area drugstores has declined, and the profit volume has increased even more Only two of the six drugstores have slightly increased their sales volume The reason is that Longyan believes that the marketing cost of the first tier and second tier cities represented by Beijing is high, including the store rent, employee treatment and other aspects, the more prosperous the location, the higher the cost "From the perspective of industry situation, the growth rate of drug retail industry slows down and the profit level drops," Longyan said Especially in the first and second tier cities, pharmacies are widely distributed, competitive, saturated market and small development space To develop an enterprise, it is necessary to work intensively, improve management and define its own position " At present, deshengtang's strategic thinking is to implement regional management, give full play to the brand influence of enterprises in Northwest China, and further expand marketing Among them, the layout of drugstores is mainly in the third and fourth tier cities, expanding the market and opening more stores; the first and second tier cities will no longer add branches, and the first is to consolidate the market and optimize services Yang Lianliang, vice president of China Pharmaceutical Materials Association and President of China monomer drugstore branch, told reporters that the implementation of the new GSP has increased the operating cost of monomer drugstores Under the guidance of China monomer drugstore branch, many monomer drugstores began to transform to health management companies, making transformation and upgrading in store, service level and service category Single drugstores are mostly distributed in urban and rural areas These transformed health management companies serve the local people, provide them with health records and health consultation, and become a useful supplement for community clinics and village health centers "We have now made improvements in more than a dozen stores across the country, and new service models have emerged." Yang Lianliang Talking about the operating cost of upgrading the single drugstore to a health management company, Yang Lianliang said that the operating cost is very low Now China's single drugstore branch, together with the industrial enterprises in the upper reaches of the drugstore, spends the industrial enterprises' expenses on drug publicity on the channel expansion of urban and rural health management companies, so that the price of drugs and health care service products is not only low, but also convenient to benefit Urban and rural people It is understood that as a potential health service model, health management company is more and more recognized by people Its services include health services according to nutrition medicine, preventive medicine, health care medicine, etc., of which traditional Chinese medicine is an important part  
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