Domestic brands ignite consumer enthusiasm

China is the world's largest producer and consumer of chili peppers, with a huge base of people who eat chili peppers

With the rise of domestic products, a number of domestic brands such as Laoganma, Weilong, and Baixiang have launched various spicy fast food products, igniting a consumption boom

New and old players continue to introduce new ones

According to "Baidu 2021 National Trend Pride Search Big Data", the search popularity of domestic food brands has accounted for 73% in the past year

In the consumption of spiciness, in addition to the cutting-edge domestic spiciness products such as Hubang chili sauce, which are constantly "out of the circle", the innovative spiciness products of classic domestic products such as Weilong, Baixiang, Laoganma are also loved by young consumers.

Spicy taste is inseparable from consumers' long-lasting love for spicy food

The continuous innovation of spicy fast food and spicy snacks has also contributed to the rise of the spicy trend

Spicy snack food "one brother" Weilong has made a full article on the sub-category of spicy strips.

With the continuous development of China's economy, the improvement of the per capita income of residents and the improvement of the market acceptance of chili sauce and other products, the consumption of chili sauce in China has grown steadily

Among them, Laoganma chili sauce, the "national goddess" in the hot sauce industry, is the most popular among consumers, accounting for about one-fifth of the market share of China's chili sauce market

A newcomer in the hot sauce world, represented by Hobang Hot Sauce, stands out with a series of innovations

Who can win the spicy flavor

In the fast-paced life, young consumers' requirements for fast food to satisfy their appetites have also promoted the prosperity of spicy food

There is also a saying of "chili economics" circulating on the Internet.

"China's Spicy Industry Development Report" pointed out that compared with other flavors, the structure of the spicy industry is relatively clear, involving catering, condiments, casual snacks, spicy braised products, prepared foods and other categories

　　For enterprises, in order to extract gold from the 100 billion spicy market, matching the product with the consumption habits of the consumer group is an important factor to win

　　Experts pointed out that countless "spicy"-related companies are seizing this huge market.

　　(Zhang Yu)

　　"China Food News" (September 27, 2021 02 edition)

(Editor-in-charge: Gao Jiaodi)