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    Home > Agriculture News > Fertilizer News > Dominating the market, "Double Horses" take root in China

    Dominating the market, "Double Horses" take root in China

    • Last Update: 2022-03-23
    • Source: Internet
    • Author: User
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    As one of Russia's major fertilizer manufacturers, Akon relies on high-quality natural gas and phosphate rock resources, advanced technical production levels, first-class technical equipment and optimized production processes, so that its products have good market competitiveness in the domestic and international markets
    .
    "Akon is Russia's largest producer of compound fertilizers
    .
    It can provide different types of fertilizers at different prices to meet different consumer groups
    .
    Consumers can find the fertilizers they need here
    .
    " In the history of Akon, People can find such shining words
    .
    ???? However, Akon's entry seems more like a "marriage" with China's imported fertilizer market
    .
    The "Double Horse" image of the Akang trademark has become a sign of high-end compound fertilizer and has gradually been accepted by the Chinese market
    .
    ????Following the "mandate of heaven" to fit the Chinese market???? As the saying goes, "good things are hard to come by
    .
    " The experience of Akon's first shipment of fertilizer to China seems to be doomed to its "good destiny"
    .
    ???? The "Alexander Suvorov" set sail at the end of 1990 began to set off, but Akon's "maiden voyage" to China was not smooth, and it was even cast a shadow of war
    .
    According to the regular itinerary, a short route from the Baltic Sea to China via the Mediterranean, the Suez Canal, and the Indian Ocean
    .
    However, I encountered the Iraq war on the way, because I was worried about being affected by the war, I began to detour the route of Africa and made a circle, and encountered a mechanical failure on the way and needed to call at the port for maintenance
    .
    "Under normal circumstances, the 2-month trip lasted nearly 4 months
    .
    " Shi Chongqing, chief representative of Akon Group (China), told reporters
    .
    ????Actually, Akon to China is more like catering to the call of an era
    .
    In the 1990s, China's compound fertilizer business began to take off, but the market's demand for imported fertilizers quickly released
    .
    In the 1990s, due to the entry of foreign fertilizer companies, the promotion of compound fertilizers in the Chinese market gradually accelerated.
    With the support of mature technology, the Chinese fertilizer market gradually established the leading position of imported compound fertilizers.

    .
    Good product quality, mature fertilizer technology, and the gradual recognition of the terminal after market promotion have created a huge market space for imported fertilizers
    .
    Russia's Akon is also under the influence of the rapid pace of China's import fertilizer market, and it is logical that it conforms to the "location"
    .
    ???? At the same time, the development of the Akang Group itself also requires China, an almost huge "vacuum" fertilizer market, as a "breakthrough"
    .
    Seventy years after the founding of the Soviet Union, the development of the Soviet Union was at a standstill.
    The price of oil, the main source of economy, was extremely low at that time, even reaching $10 a barrel
    .
    This caused economic difficulties in the Soviet Union at that time, and the local people's living standards were lowered and their purchasing power was insufficient
    .
    From the end of 1990 to 1991, the disintegration of the Soviet Union occurred again, which dealt a great blow to the entire Russian economy
    .
    At that time, because the location was in Novgorod Oblast, Akon, also called the Novgorod factory, was "blacked out
    .
    " There was market demand for products in the past, but sales channels were interrupted during that time, and Akon’s domestic demand in Russia was drastically reduced, so Akon could only turn to foreign markets to break through
    .
    The vigorous development of China's imported fertilizer market has created a "timely" objective opportunity for Akon
    .
    ????Welcome the opportunity of "location" to stabilize China? At this time, the booming Chinese import compound fertilizer market also opened its "hands" and extended its "olive branch" to Akon
    .
    ????According to the information provided by the China Phosphate Fertilizer Industry Association, in 1990, there were only about 590 phosphate fertilizer companies in China, of which more than 80% were small companies with a production capacity of less than 30,000 tons of P2O5; compound fertilizer companies were even rarer.
    The market demand for imported compound fertilizers has huge space
    .
    The release of the demand for imported fertilizers in the Chinese market has triggered a new revolution in China's plant nutrition and gave birth to a "big innovation" in soil plant nutrition
    .
    Especially with the needs of agricultural development and the promotion of soil testing and formula fertilization, a fertilizer supply system with basically complete varieties has begun to take shape
    .
    At the same time, it promoted the birth of China's compound fertilizer industry standard and promoted the rapid development of China's high-concentration compound fertilizer industry
    .
    ???? "Akang" fertilizer is designed to fit the Chinese market's demand for imported fertilizers
    .
    "At that time, China's chemical fertilizer industry was still in a period of development, and the market had a large demand for chemical fertilizers, mainly potash, diammonium, and compound fertilizers.
    At that time, the domestic chemical fertilizer industry was still underdeveloped.
    Imported fertilizers were characterized by their high quality and high efficiency.
    Beloved by farmers
    .
    The older generation of farmers know that with the use of Russian three-element fertilizers, crops will grow faster and better
    .
    ” Shi Chongqing said
    .
    ???? China's huge fertilizer market gives Akon ample room for market operations.
    Among imported fertilizer companies, Akon, as a Russian fertilizer brand, also occupies a rare development advantage.
    Akon's natural genes are doomed to the Chinese market.
    Close relationship with Akon
    .
    ????Akang company has high-quality natural gas and high-quality phosphate rock resources
    .
    Due to the different reasons for the formation of phosphate rock, Russia's phosphate rock has outstanding advantages compared with other international geographical resources
    .
    It is reported that the northwestern part of Russia was once an ocean.
    Hundreds of thousands of ancient biological remains were piled up to form a natural phosphate rock belt.
    The natural phosphate rock produced by the ancient biological remains is easy to be used for the production of Akon compound fertilizer.
    One of the reasons for crop absorption
    .
    This also makes Russia's phosphate fertilizer well-known all over the world.
    Akon's products are available in more than 50 countries on all continents.
    Asia, especially China, Southeast Asia, as well as Europe, America, Africa, and Australia, is the most important fertilizer for Akon.
    Overseas markets
    .
    Due to its high fertilizer efficiency and good quality, Akang quickly opened up the market in China at that time, especially in coastal provinces.
    Because Akang's compound fertilizer had obvious effects on the growth of cash crops, Akang quickly became favored by Chinese farmers
    .
    ????Drive the "double horse" Akon to gain a firm foothold???? American Yunan Chemical Trading (Shanghai) Co.
    , Ltd.
    , which entered the Chinese market in the 1980s, has been concerned about China's import and export fertilizer market for many years.
    Zhong Xudong, the company's managing director He believes: "Akang has entered the Chinese market since the 1990s.
    Because of its early entry into the Chinese market, users have already accepted the brand of Akang.

    .
    "Undoubtedly, Akang's resources and market advantages determine its competitive position among international compound fertilizer companies, and the demand of the Chinese market also determines the room for Akang's products to survive
    .
    ???? As a high-quality imported fertilizer, Ah Although the price of Kang's compound fertilizer may be slightly higher than that of ordinary fertilizer, the application of high-efficiency compound fertilizer makes it easier for crops to absorb nutrients, so the amount is less, the economic input is more cost-effective, and it is more cost-effective than ordinary fertilizer.
    It is precisely because of this that Akon has harvested a batch Loyal customers
    .
    ???? Some people say that no matter what industry you are engaged in, continuous improvement and forward development are necessary conditions for success
    .
    The sales experience of partners has made Akang realize that if it is to operate more effectively, it also needs to be local A deeper understanding of the market, therefore, in 2000, Akang established a representative office in Beijing to conduct research on the Chinese market, communicate with domestic distributors in a timely manner, and seek further development opportunities in China
    .
    ???? Nowadays, the "double horse" image of the Akon trademark has become a high-end compound fertilizer logo, which is accepted by the Chinese market and has occupied the dominant position in the Chinese imported fertilizer market five years after entering China
    .
    Just like an old farmer According to the resource workers, in the three years after 1996, Akon’s average annual export volume to China was about 1 million tons; in 2002, Akon’s strong wind flashed, creating a farming scene in the south with a hot market.
    The myth of capital prices and the splendor of the "double horses" made Akon once fulfilled his desire to reach the "agricultural land of Mecca (Holy Land)"
    .
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