Dong to paint: facing the world, become the leading automotive paint industry in China.

On October 12, Donglu Coatings Technology (Shanghai) Co., Ltd. IPO Roadshow was held at the Shanghai Road Show Center.
According to the exchange announcement, Dongli Technology on October 13, the total number of shares issued is 300.00 million shares, the initial number of online issues is 855.00 million shares, the issue price-earnings ratio of 24.71 times.
purchase code: 787129, issue price: 15.22 yuan / share, a single account purchase limit of 8500 shares, the top bid needs to be matched with a market value of 85,000 yuan.
Dongli technology main business for the provision of advanced petrochemical new materials based on research and development of high-performance coating products, including automotive after-sales repair coatings, new car interior and exterior accessories and body paint, 3C consumer electronics field coatings, and provide a full range of professional on-site color deployment, custom paint development, spraying technical guidance, efficiency improvement optimization and other technical services, management services.
vision is to finally achieve "a collection of world resources, facing the global market, to become the automotive coatings industry leading the trend of China's power."
china's automotive after-sales coatings industry market is dispersed, but the concentration gradually increased.
Among the mainstream automotive after-sales repair coating brands that have obtained the original certification of automobiles or the qualification of suppliers of automotive host plants, China's automotive after-sales coatings market presents a market pattern of "5 plus 3 plus 2 plus 1": 5 European and American brands - Pompeier of the United States, BASF of Germany (BASF), and AXAL (AXAL) of the United States TA), Akzo Nobel of the Netherlands, SW of the United States; three Japanese brands - Nippon Paint, Kansai, Locke; two Korean brands - KCC, NOROO; and one Chinese brand, Donglai.
The above-mentioned "5 plus 3 plus 2 plus 1" market pattern, only Dong to "high-flying" is a Chinese brand, subordinate to the high-flying, onwings, onwaves brand, access to most of the world's mainstream automotive brands original certification and supplier access qualifications, to become a representative of the automotive coatings industry Chinese brands.
At present, Dongli Technology has become FAW-Volkswagen, FAW-Audi, Dongfeng Nissan, Changan Ford, SAIC-GM, Volvo, Lincoln China, Infinity, Geely Automobile, FAW sedan, Yutong Bus, Xiaopeng Automobile, Nikke Automobile, Zhengzhou Nissan, Weilu Automobile and other domestic and foreign automotive brands of the first-class suppliers.
the first-level supplier of after-sales repair coatings, is the highest level of cooperation in the industry.
In 2006, Dongdong Technology redefined the properties of automotive repair coatings as "advanced manufacturing and modern service industry" and established a business model with full-service as the core under the structure of direct marketing and distribution as the auxiliary organization.
direct sales network has a total of 9 branches and offices, covering the Yangtze River Delta, Pearl River Delta, Bohai Rim region;
2017-2019, The company's prospects show that the company's operating income from 2017 to 2019 was RMB436 million, RMB458 million and RMB468 million, respectively, up 4.92% and 2.08% YoY in 2018 and 2019.
net profit for the same period was 70.73 million yuan, 70.94 million yuan and 73.91 million yuan, respectively.
From the revenue ratio, automotive after-sales repair coatings are the most important source of revenue, accounting for about 60% of the main business revenue, automotive new car interior and exterior accessories and body paint accounted for about 23%, material consumption accounted for about 10%, 3C consumer electronics field paint accounted for relatively small.
reporting period, the company's main business gross margin was 48.26 percent, 46.44 percent and 45.76 percent, respectively.
's automotive after-sales repair coatings business accounted for more than 65% of gross operating income and was the main source of the company's profit, which was RMB14,311.92 million, RMB14,167.54 million and RMB13,757.3 million, respectively, during the reporting period.
reporting period, the company's new car interior and exterior accessories, body paint business gross profit of 42.7895 million yuan, 45.0188 million yuan, 51.5149 million yuan, respectively. Zhu Zhongmin, chairman and general manager of
Dongli Ag, said the company will take this issue as an opportunity to consolidate and strengthen the market position of the company's leading brand of after-sales repair coatings through the smooth implementation of fund-raising investment projects.
will rely on industry 4.0 thinking, in the production of flexible, color intelligence, human sharing and other areas to increase research and development innovation, to promote the company's sustained, healthy and rapid development.
for the next 2 to 5 years of market development plans, Zhu Zhongmin introduced: 1) to develop more new customers, the original customers to increase products, and jointly increase market share.
In the field of automotive after-sales repair coatings, consolidate the company's position as an important supplier to automotive mainframe plants and automobile dealer groups, strengthen the management channels of hard work and distribution authorized dealers through direct marketing team organization, increase overseas market development efforts, increase the global market share of automotive after-sales repair paints, and give full play to existing auto mainframe plants and auto parts manufacturers in the field of interior and exterior accessories and body paints for new cars. Synergies in the field of automotive after-sales repair coatings, into more mainstream automotive brands of original certification or host plant suppliers access qualification designated range, the development of internal and external parts key parts suppliers to form a market benchmark effect, continue to expand zero VOC (volatile organic matter) cleaning agents and other accessories of the automotive original OEM (replacement) market, ready to develop new car body water-based coatings market.
2) to strengthen the service system capacity, to create a good differentiation of the market reputation, consolidate the advantages of high-end brands.
The future company will build three-dimensional marketing network and service system capabilities, based on the information-based color cloud intelligent color system, sinking the sales market to four or five-tier cities, improve the technical service efficiency and service quality of automotive after-sales repair coatings;
Zhu Zhongmin introduced the next 2 to 5 years of product innovation and technological innovation plans, automotive coatings in the field of high degree of expertise, and automotive after-sales repair coatings are a more professional market segment, automotive after-sales repair coatings of water-based product technology and color technology has become one of the core competitiveness of the industry.
With the increasingly stringent domestic requirements for VOC emissions, low VOC water-based automotive after-sales repair coatings, high-solid car after-sales repair coatings and other environmentally friendly automotive after-sales repair paint field will be more development.
company will continue to develop high-performance, environmentally friendly and energy-saving products, to promote automotive repair coatings from oily paint to water-based paint, for the industry to achieve sustainable green development should contribute to the professional strength.
the future differentiation of new energy vehicles competition for the appearance of the body, the appearance of the car body color is an indispensable and important part.
has become Wei lai, Xiaopeng and other new forces of car-building cooperation suppliers, at the same time with SAIC Rongwei, GAC Chuanwei, SAIC GM Wuling and other domestic automotive brand innovation forces for in-depth cooperation, including model matching new color design recommendations, new color industrialization, car owners throughout the city's only personalized color customization system.
Currently based on the use of mobile Internet and cloud computing technology, the company jointly with the world's leading Swiss hardware suppliers, independent development of color cloud intelligent color system - color cloud network , intelligent color detector , cloud automatic search and intelligent formula algorithm recommendation, which will enable the company's customers in the future to gradually realize and enjoy the color formula free sharing, mass computing, democratic evaluation, instant search, algorithm recommendations and other services.
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