Dongajiao increases the ex factory price of Ejiao by 53%

Source: Shanghai Securities News on September 15, 2014, dong'ejiao recently issued a price increase announcement The company decided to increase the ex factory price of Ejiao by 53%, and the retail price will also be adjusted accordingly Dong'ejiao said that this product price increase is one of the measures of systematic operation of the company In view of the long-term imbalance between supply and demand of raw materials of Ejiao, the company will make active adjustments In the future, the company will speed up the layout to the upstream of the industry, expand the scale of breeding, strengthen its own donkey hide resource guarantee system, and further improve the layout of the whole industry chain It is reported that due to the continuous shortage of donkey hide resources in recent years, the price of donkey hide keeps rising, which makes the purchase cost of the company rise sharply At the same time, with the medicinal value and nourishing health care value of donkey hide gelatin recognized by more consumers, the market demand for donkey hide gelatin is still expanding Wu huaifeng, Secretary of the board of directors of the company, told reporters that the shortage of donkey hide resources has become the primary factor limiting the company's development, but the company will maintain good production and operation through procurement in the international market; At the same time, the company will trace back to the source of the industry, strengthen the investment in donkey breeding, expand the scale of breeding, and provide more abundant raw materials for the production of donkey hide gelatin; The company will continue to improve its core competitive advantage and actively respond to the impact of imbalance between supply and demand of raw materials resources on the company through the construction of the whole industrial chain mode, relying on its strong brand advantage and advanced production and manufacturing technology According to the company, in the future, the company will continue to increase R & D investment in accordance with the established strategy, develop more innovative subdivision products for different consumer groups based on the mature donkey hide gelatin industry, and use the mature OTC of the company Channel and other advantages, further improve the share of various products in the segment market, and provide more powerful support for the company's long-term development It is worth noting that dong'a gum announced on August 16 that the maximum retail price of compound gum paste was increased The reporter learned that this time, the compound donkey hide gelatin paste will continue to adopt the asymmetric price increase method, which has transferred the main profit space to the channels and terminals Some market participants said that on the one hand, this can improve the gross profit margin of manufacturers, help the company allocate more resources to the gum paste category, and promote the sustainable growth of products; on the other hand, it can improve the channel profit margin, stimulate the enthusiasm of dealers, and help the healthy development of the market