Dongguan famous furniture exhibition ended, there are enterprises for the first time to participate in the sale of 150 million yuan inventory.

China Paint Network
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storage model, home Internet model, full-house customization model, brand independent store model ... Yesterday, the 34th famous furniture exhibition ended. And at the exhibition set off a variety of new models of the trend, causing widespread concern in the industry. Many enterprises have reaped fruitful results, there is the first appearance of the famous furniture exhibition of enterprises is a "mess" 150 million yuan inventory, can be described as one of the "big winners" of this exhibition. Storage model debut, enterprises to collect tens of millions of deposits in this famous furniture exhibition emerging in various new models, warehouse-style sales can be said to be refreshing. The first exhibitors Dongguan Hui crowd home Co. , Ltd. , is "a shot in the back." "Is this style really sold out?" Is there anything else in the warehouse? "In the last two days of the exhibition, although all the samples are labeled "sold", but there are still many people who want to take advantage of the withdrawal of "sweeping goods" are not dead, repeatedly asked, the staff had to explain over and over again: "sold out, really no." "On the first day of the exhibition received a deposit of more than 10 million yuan, our existing factory price of about 150 million yuan of furniture inventory, how to sell, this exhibition has helped us basically solve." Hui crowd home general manager Zhu Guoxuan told reporters, "the first exhibition, did not expect to be so hot, to achieve such a big harvest." He said that because of the furniture factory inventory of large problems to see business opportunities, last August, in a number of entrepreneurs, "crowdfunding" driven by the Hui crowd home warehousing model came into being. They set up the first storefront on Furniture Avenue, an area of 2000 square meters, specializing in the sale of brand furniture and foreign trade furniture inventory tailings, because the same products are about 60% cheaper than store prices, the model is popular with consumers. In October last year, Hui crowd home has been in Beijing, Chongqing, Jiangsu to open three more direct stores. It is reported that so far Hui crowd cooperation of furniture enterprises have reached thousands, began to take the road of independent research and development, design, in Southeast Asia to find furniture factory foundry products. Due to low labour costs, it is alleged that products are also 30-40 per cent cheaper to re-import than similar products. "The warehouse sales model eliminates advertising and channel fees from the traditional model and has a big advantage in product prices." Zhu Guoxuan said that the exhibition Hui crowd signed the franchise stores, agents, wholesale dealers up to 2000-3000 people, from which to choose a strong, mature team of dealers to speed up the opening of franchise stores. Leading companies take the lead in testing water "independent big shop" era a seemingly ordinary desk, opened into a bed; At this exhibition, the city window launched a variety of cabinets and multi-functional furniture, showing its clever use of space "magic", to "life diversification, custom new benchmark" as the theme, the official launch of the whole house digital custom model——— This digital customization model has attracted widespread attention, the five-day exhibition has signed more than 20 plans to open a full-house custom stores dealers. "This all-house digital customization model has been in the works for several years, and this is the official launch of the show." City Window President Zhao Jiaxuan told reporters that so far the city window has 15 brand series, such as Yige, Yingyi, more than a thousand stores. Of these, the number of overseas stores has increased to 19. He said that in the whole house custom mode, the future city window will push the "independent shop" model, an area of 3000 square meters to 6000 square meters, to accommodate more brand series to provide consumers with more choices. In addition to the city window, there are Huahui furniture, model furniture and other furniture industry", "leaders" are also moving towards independent stores. Dongguan Huasheng Furniture Co. , Ltd. is also mining the resources of independent stores, for the strength of dealers to open large shops, this year has been through the famous furniture launched more than 20 large stores, many of these stores are in one or two thousand square meters. Wang Hongjing, deputy general manager of Huasheng Furniture, believes that although many people think that the market situation is not good, the market is relatively shrinking, but in fact, everyone's sales resources are redistributed, the key is to which one to allocate, so the opportunity is reserved for those who are prepared. Embrace the "Internet plus" into the big climate of the past famous furniture exhibition, many furniture brands also "electric shock" will be suspicious, hesitant to wait and see; Such as soft-pack custom "starting" of the European Industry International, this time took hundreds of square meters of booths, to the so-called "your life you come to ride" APP as a platform, vigorously launched the "color life" offline O2O experience shop investment, 5 days exhibition signed 80 shop opening agreements. "The results are very good!" European Industry International related person in charge told reporters that before The European Industry is only to integrate other people's products, "now have their own brand products, combined with hundreds of thousands of products on the APP resources, only a few tens of square meters can open a shop." In particular, the furniture "electric shock" trend has even spread to the "old antique" redwood furniture enterprises. Guoshou Redwood this exhibition target to open another 40 stores, and the first two days have been completed nearly half, "We now open stores do not require much, the new direction of development is online sales, from August this year has begun electrocution, test water O2O model." "National Life redwood related person in charge revealed.