Dongguan famous furniture exhibition will invest 10 million overseas promotion.

China Coatings Network
:
34th famous furniture exhibition has just come to an end. Yesterday, the organizing committee of the famous furniture exhibition announced that it will invest 10 million yuan in overseas publicity and promotion costs, has been scheduled to start the global publicity from the Brazilian furniture exhibition in October this year, the implementation of Kuwait, Cologne, High Point, Milan, Tokyo, Dubai, Singapore, Malaysia, Melbourne, Chicago, Johannesburg 12 overseas furniture exhibition joint promotion invitation. And accordingly set up the China Furniture Overseas Exhibition Alliance, to carry out the specific work of the exhibition group exhibition. Famous furniture exhibition more and more attention to the design elements of diversified inventory of the highlights of this exhibition, it is not difficult to find that this creative design exhibition broke the traditional model, from indoor closed display to outdoor open display, from simple furniture design to space, life display, to achieve from hard to soft extension. This creative design exhibition brings together the product design, space design, graphic design, lighting design, soft assembly decoration, photography and other aspects of the outstanding design institutions, showing a diversified development trend. "In the past, we pursued the manufacture of our products and ignored the value of design, and now we are waking up to the fact that the design on display in Hall 7 has matured a lot and the product has a certain depth." Chen Junwei, general manager of Weiyang Decoration Design Co., Ltd. in Dongguan City, said: "A good design will provide a greater added value for goods and commerce." "This exhibition of creative design works reached 3000 square meters, covering civil home, office space, outdoor, jewelry, home textile and other fashion creative design products. For example, the works of President Wu Haiyan of the Academy of Art and Design of the Chinese Academy of Fine Arts and Design debuted at the domestic home exhibition for the first time, and the only national Yunjin Arts and Crafts Master, the representative inheritor of the national non-material cultural heritage Jin Wen with the national ceremony level works on display, in addition to the works of Lococo, Ye Zhirong, Zhang Junjie, originally, such as the next day and other institutions and individuals, as well as won the Red Dot Award, IF Design Award, IDEA International Top Award and other important awards of the works have also appeared, many new designers have also appeared. Yu Xinmiao, general manager of Creative Design Co., Ltd., said that the products and works seen in this exhibition are very deep, I hope that in the future can increase the area of more design exhibition area, so that the design to the direction of home lifestyle, in order to enhance the taste and height of the exhibition. In addition to opening up the soft-clothed custom pavilion to present the most popular customization trends, in order to allow professional buyers and designers to quickly connect custom enterprises, the exhibition also opened a special collection of home accessories, custom furniture and outdoor furniture soft-clothed custom pavilion. Through this platform, home accessories, custom furniture and design forces combined to enhance the ability of enterprises to adapt to market demand. From Dongguan local enterprise villa franchise high-end villa furniture for many years, the first time in the famous furniture exhibition to show its high-end customized products. According to managing director Chen Guangpei, the famous villa to brand manufacturers to do customization, plans to recruit 20 agents in the country. He said the show's pick-up rate is high, to the third morning of the exhibition has identified dozens of partners, far exceeded expectations. In addition to plate furniture customization, Four Seas and other exhibitors are introducing solid wood furniture customization. Including customizable furniture, cloakroom, kitchen, study, lockers, moving doors, walls, floor, stair space, soft installation system and other ten systems. And well-known software brand Gujia home in this autumn exhibition shocked the launch of 3D printing sofas, but also brought wardrobes, cabinets, closets and other customized products. Whether it is board, solid wood or soft home customization, are presented in this furniture exhibition. It can be said that here shows the most popular customization trends, but also the introduction of new trends in the home industry.