Don't let hygienic loopholes overturn this glass of "orange juice"

"3.

A reporter made an unannounced visit and found that although the self-service vending machines in some cities promise to "squeeze it now", the excess juice in each order of the machine will be poured into the next cup and bought by the next consumer, while the orange juice reserved at the bottom of the cup may be in the next cup.

In addition, the quality of the oranges added to the self-service vending machine varies from batch to batch, and some peels are soft and black; in the vending machine, some parts of the core components have yellow and black dirt, which splashes on the wall of the juicer compartment door.

It is eye-popping that "Angel's Orange" has been exposed to so many health and safety loopholes

In fact, it is not the first time that the health and safety issues of "Angel Orange" have been exposed and have been dealt with by regulatory authorities

For example, in 2019, "Angel's Orange" was found to have no coating on the aluminum alloy parts inside the freshly squeezed orange juice machine, which directly contacted acidic food, violating the "Food Safety Law".

Not only "Angel's Orange", but other juice brands that focus on "freshly squeezed" have also been exposed to similar problems

▲ Netizens' comments on the hygienic failure of "Angel's Orange"

"Guaranteeing the standardization process and specifications of food" is a problem that any food brand will encounter, and it is also a problem that some companies often deal with vaguely

If you look closely at the question of "Angel Orange", perhaps the answer is hidden in its business model

"Channel mode" means that the partner only needs to be responsible for solving the problem of the site where the machine is placed, and the rest of the operation and maintenance of the machine, orange materials and other affairs are all handled by "Angel Orange" company.

In another "off-line" mode, the customer is responsible for site leasing, machine operation and maintenance, material purchase, and orange purchase

We can understand it in a more familiar way.

This judgment can also be verified in the mouth of a business person in charge of the platform's franchise business in "Angel Orange"——

For the "channel model" vending machines in Beijing and Shanghai, after the operation and maintenance personnel have completed the machine cleaning process, they need to take pictures and upload them, but there is no such requirement for "off-line" customers.

Undoubtedly, as an industry leader in a new beverage model, "Angel Orange" should cherish its feathers and use quality and safety to protect the health of consumers and the long-term development of the industry

The business model of "Angel Orange" not only has the selling point of "freshly squeezed juice", but also caught up with the venture capital >

But it is precisely because of its "newness" and the high test of human nature that the automatic shelf has also buried hidden food safety and hygiene risks for it
.

On the one hand, for this new species and new business model, the regulatory authorities have not yet formed an effective supervision method; on the other hand, the drawbacks of the business model are difficult to be corrected internally in a timely manner, which will eventually lead to the occurrence of food safety bottom line that cannot be kept, Infringement of consumer rights
.

Clearly, for this new business model, timely regulatory model innovation is required
.
It is worth noting that, as of now, most of these vending machines do not have a food business license, and there is no general industry norm and corresponding supervision and management measures for this model nationwide
.

Therefore, in the subsequent supervision, the regulatory authorities need to implement "symmetric supervision", formulate a licensing approval system and a perfect supervision plan for this new beverage production and sales model, and eliminate the regulatory gap in this field; second, it is necessary to Strengthen the management responsibility of the headquarters for the automatic containers scattered in various places, formulate a unified manual, and clarify the division of responsibilities.
Once food safety problems occur, they will follow the traces and take their own responsibilities
.

The fall of the "Angel Oranges" has taught enterprises another lesson
.
No matter how big a company is, how loud its brand is, or how wide its market share is, if it loses its basic bottom line, it is destined to be boycotted by consumers and eliminated by the market
.
Remember, the quality of an "orange" is the basic criterion for judging an "angel"
.