Don't let the circle of friends become pit friends of the paint enterprises need to make good use of WeChat platform

China Paint Network
: Spring Festival 2015, to a certain extent, WeChat red envelope has become the hottest topic in the New Year. It is true that with the continuous development of electronic information, WeChat promotion gradually into the field of vision of marketers in all walks of life,
coatings
industry as a traditional home building materials industry, nature is no exception. But I don't know when, the circle of friends began to pile up false advertising.
the beginning of 2014, WeChat users skyrocketed, and for a while WeChat became the most popular social networking platform. WeChat marketing is also born, WeChat because there is no distance limit, users register WeChat, with the same registration around the "friends" to form a link, subscribe to their own information, merchants by providing the information users need, promote their products, in order to achieve point-to-point marketing.
a thing in the development process will always appear some problems you can not imagine, WeChat marketing was born, people have a lot of enthusiasm and hope. WeChat itself does have some special advantages, WeChat has a large user base, with mobile terminals, natural social and location positioning advantages, each information can be pushed, so that each individual has the opportunity to receive this information, and then can help the paint industry businesses to achieve point-to-point precision marketing.
87.9 percent of voters in the March 15 Consumer Rights Survey, conducted jointly by the Southern Daily News and Southern Network, said they had become harassed.
WeChat promotion is a useful place for wood-coated enterprises to clean up the land, but do not want to be abused, the present situation, wood-coated enterprises want to break through this status quo, we need to make good use of WeChat platform, rational use.
when fake ads brush the screen, when people no longer want to open the circle of friends, WeChat marketing is also empty talk.
So, wood-coated enterprises in WeChat promotion and marketing, pay attention to the method, WeChat is indeed a good channel, whether in product promotion or brand promotion, but if the use of improper enterprises, will be micro-credit rotten.