Dow launches digital technology service platform

On December 23, Dow launched a new digital technology service platform in China, Dow Tujing
.
Dow Paint offers users a number of digital capabilities designed to streamline formulation development and accelerate innovation
in the coatings industry.

Lin Ying, technical director of Dow's Coating Materials business unit Asia Pacific, said that the Dow coating platform integrates Dow's decades of technology accumulation and a large amount of experimental data, and combines
it with the trend of sustainable development and the performance needs of end users.
At the same time, the platform applies machine learning modeling technology to simplify the formulation development process, allowing users to easily create new solutions
in just a few minutes.

The platform has the following four features: First, the product selection guide section can help customers quickly locate Dow-related products that match their performance needs, and at the same time provide one-stop technical data support and sample request functions
.
The Quality Coatings Institute includes a series of video courses from senior Dow scientists to discuss the science behind coating formulations with customers
.
Third, the formulation expert segment is based on Dow data science and modeling technology, providing users with an immersive experience to quickly develop and optimize coating formulations
through performance prediction.
The fourth sustainability section showcases Dow Coating Materials' products and solutions in the field of sustainable development, aiming to help customers develop safe, environmentally friendly and long-lasting high-performance coating products
.