Dow, Libai and LOVEre have signed memorandums of understanding to jointly commit to improving the sustainability of the packaging industry

Dow Corporation (NYSE:DOW), China's leading laundry brand Libai and Internet environmental technology company Ai Classification Ai Recycling signed a Memorandum of Strategic Cooperation (MoU) to form a strategic three-way alliance to jointly solve the problem of plastic packaging waste and promote the development of China's recycled plastics economy.
signing ceremony of the Memorandum of Understanding on Strategic Cooperation was held at the Customer Innovation Center (CIC) of Shanghai Dow.
this partnership not only supports Dow's Sustainable Development Goals for plastic recycling, but also marks the formal establishment of a long-term partnership to reduce plastic waste from entering the environment or landfills.
initiative involves three key actions: stopping waste plastics from entering the environment, increasing impact through working with more partners, and providing circular economy solutions.
initiative consists of three parts: design recyclability, collection, and recycling of plastic waste.
the signing of a memorandum of strategic cooperation as the symbol of the trip-party cooperation is expected to become the industry to create plastic recycling closed loop, promote the rapid and healthy development of the plastics industry example.
Based on this strategic memorandum of cooperation, a packaging solution based on INNATE™TF bidirectional stretch polyethylene resin (TF-BOPE) and a full PE structure developed by Dow will be applied to Libai's other product lines to promote fully recyclable packaging solutions.
" at the moment, more and more companies are committed to using recyclable packaging on their products, not only to be environmentally responsible, but also to strive for more sustainable development, and the commercialization of recyclable design concepts is becoming a reality.
brands such as Libai are leading the industry in taking action to facilitate plastic recycling closures.
in addition to working with brands, we need the joint efforts of industry partners, associations, government organizations, non-governmental organizations, retailers and end-consumers to build a circular plastics economy.
," said Bambang Candra, vice president of Asia Pacific business at Dow Packaging and Specialty Plastics.
"Few end-consumers know which plastic packaging can be recycled and how to dispose of them responsidally, which leads to waste plastics entering the wrong waste stream, said Chen Jingxuan, chief operating officer of Love Classification Love Recycling.
With this technological innovation, consumers can sort and recycle plastic waste from the start, as long as WeChat scanning code or enter the mobile phone number, you can deliver plastic waste, 24 hours ready to drop, simple and convenient.
love classification love recycling will also be through the body tips and various channels to promote, remind end-consumers which plastic products can be recycled, in order to achieve maximum recycling.
we plan to place SSRMs in key locations across the country, including residential areas, commercial supermarkets, office buildings and industrial parks, to make SSRMs accessible to people.
more than 80,000 tons of urban waste had been recycled by the end of 2020, and our goal is to make even more progress this year by signing the memorandum.
"We will use this collaboration to leverage our expertise to create complete plastic recycling closures from classification, treatment to recycling, and to reuse used plastic waste for the manufacture of valuable products."
We are pleased to work with Dow and Libai Group to take further action to raise awareness of recycling and proper disposal of plastic waste, and to enable everyone to contribute to reducing packaging waste in their communities.
also committed to content marketing to help more end-consumers understand the value of recyclable packaging and the concept of a recycling economy, thereby reducing plastic waste in China. Zhang Liping, general manager of
Libai Group's research and development center, said, "Through our cooperation with Dow and Love Recycling, we hope to foster new consumer behaviors and achieve environmental sustainability around the themes of conservation, recycling and reuse."
, plastics should not be seen as waste, but as valuable materials and resources that must be preserved in the closed loop of the circular economy.
in order to promote an efficient plastic recycling economy, we, as brands, should have a shared responsibility to rethink plastic packaging and ensure the recyclability of product packaging designs.
As designers and users of recyclable solutions for plastic packaging, we are expected to promote plastic recycling, promote recyclable plastic packaging, and develop innovative solutions that enable consumers to participate in the recycling and reuse of plastic waste.
recently, Libai Group signed a three-way cooperation agreement with Dow and Fujian Kaida to adopt fully recyclable laundry detergent packaging.
Dow's INNATE™TF resins have a full polyethylene (PE) structure that allows the final product to be recycled in existing recycling streams, and INNATE™TF resins with excellent performance are resilient and tough across to meet the demanding requirements of e-commerce logistics and transportation.
addition, INNATE™TF resins provide excellent optical and printing performance, closer to the display of soft packaging to the shelves, making self-contained bags on the shelves with excellent appeal and touch.
with its many excellent properties, Dow's INNATE ™ TF resins are used in the packaging of laundry detergent coagulation beads.
Dow's INNATE™TF-BOPE resin, launched last July, provides processors, retailers and brands such as Libai with recyclable packaging solutions that allow partners to fully consider recyclability from the out-of-the-box design.
partners can choose materials with innovative packaging solutions to ensure that the materials selected have the desired performance and meet their needs throughout their life cycle, while being fully recycled.
By 2035, Dow hopes to achieve 100% reusability or recycling of products in the packaging industry, and the signing of the memorandum will help Dow move towards this new sustainability goal. Specialty Plastics is a division of Dow Corporation (NYSE: DOW) with core strengths in research and development, global reach, extensive product lines and industry expertise, providing high-performance technologies for end markets such as food packaging, personal hygiene, infrastructure, consumer goods, and transportation.
Dow Packaging and Specialty Plastics is one of the world's largest producers of polyethylene resins, functional polymers and adhesives, and with the support of packaging gurus, Dow Packaging and Specialty Plastics is a leading innovator and collaborator across the industry value chain, dedicated to sustainable development and circular economy throughout the life cycle of plastic product applications.
about Dow's Dow (NYSE: DOW) combining global layout, asset consolidation and economies of scale with focused innovation and leading business positioning to achieve profitable growth.
aims to be the leading materials science company in innovation, customer orientation, inclusion and sustainability.
Dow's portfolio of plastics, industrial intermediates, coatings and silicones provides customers in high-growth markets, including packaging, infrastructure and consumer care, with a broad range of technology-based differentiated products and solutions.
Dow operates 109 manufacturing bases in 31 countries and employs approximately 36,500 people worldwide.
Dow achieves approximately $43 billion in sales in 2019.
"Dow Company" or "Company" means Dow Inc. and its subsidiaries.
more information, please visit or follow @DowNewsroom about Libai Libai, a leading brand of household detergents in China.
since its establishment in 1994, the product has been favored by consumers.
As a leader in the field of home care in China, Libai Group has professional technology, with "China Light Industry Green Washing Products Key Laboratory" and "Academy Enterprise Workstation", has been awarded 141 invention patents, more than the domestic similar enterprises in the invention patent ranking of 2-5 combined.
addition, Libai Group is one of the developers of china's washing and nursing industry standards, leading or participating in the development of industry standards.
LoverE uses its own networked intelligent sorting/recycling machines (SSRMs), LOVERE is committed to using technologies such as mobile Internet, cloud computing, big data, Internet of Things, and face recognition to create closed-loop management from recycling, sorting, and recycling.
LOVERE's SSRM is capable of recycling eight types of recyclable materials (paper, metal, textiles, cardboard, glass, plastics, beverage packaging and electronics) and fine sorting in more than 40 categories, directly to qualified renewable resource utilization enterprises.
LOVERE will continue to promote the concept of "hands up, everything is new" and explore new opportunities for high-value recycled products, create more recycled product brands, and create a circular economy for the sustainable development of the planet.