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●High integration of artificial intelligence and predictive analytics to optimize R&D, accelerate innovation, and simplify collaboration
Aug.
27, 2020 – Dow’s Polyurethanes business unit is accelerating its digital transformation by integrating artificial intelligence (AI) and predictive analytics capabilities to increase Digital IQ in business operations
.
"We want to harness the power of digital to enhance corporate innovation and make Dow more inclusive, sustainable, and customer-centric - it's this vision that drives our digital transformation," Dow "The use of new digital tools in our business operations will help optimize the way we work and how we do business with our customers," said Alan Robinson, vice president of commercial North America for the company's Polyurethanes business unit
.
Intelligent predictive analytics capabilities are one of Dow's flagship digital initiatives implemented globally by the Polyurethanes business unit to radically optimize product development processes and accelerate time-to-market for differentiated solutions
.
Based on Microsoft's professional technical strength, Dow is using Microsoft's Azure machine learning platform for research and development, integrating its machine learning and artificial intelligence technologies into its own predictive analysis system
.
From the research and development stage, Dow has been working closely with customers, and designed special portals according to customer needs to provide them with technical and product development support
.
"Customer-centricity has always been the driving force behind our growth," said Marcel Moeller, global marketing director for Dow's Polyurethanes business unit.
"With intelligent predictive analytics capabilities, we have combined digital channels with process digitization and artificial intelligence, from product search, to Delivering a modern, seamless customer experience across digital touchpoints from product formulation, purchase decision to final delivery
.
The Dow Polyurethanes business unit is actively advancing digital projects in many of its business areas, including product development, marketing, customer ordering, and logistics and manufacturing
.
