Drugstores don't work?! Look at the way the new store is run.

A new pharmacy opened today's drugstore is a few happy and sad days, because the hospital's national varieties of varieties significantly reduced prices, so that many of the original hospital prescription outflow of varieties, and now back to the hospital pharmacy, because of the same variety, the price of the pharmacy is much higher than the hospital.
increase in rent and labor costs, many pharmacies, and some chains of pharmacies can't afford it anymore.
In the pharmacy "close more open less" season, there is a new pharmacy to open, led by a young man who has never done a drug business, the mind does not have a little bit of traditional pharmacy experience, his thinking is very clear and forward-looking.
This is a new pharmacy, located in the old community and the new community of the ministry, good in the square within 300 meters there is no second pharmacy, shop area of nearly 100 square meters.
there are still two-thirds of the counter is still empty, according to the young boss said there are many varieties on the road, he just joined the Guangzhou Drug Fair back, signed some products of regional distribution agents.
not new drugstores, new ideas, he is optimistic that pharmacies are chaoyang industry, he said that no one eat wugu not disaster, as long as you do exquisite, do so that the people around the satisfaction, you can open the drugstore well.
he said to stick to his business philosophy, take the new retail model of pharmacies, ready to lose three to five months of money, first to raise the drugstores.
to the online customer flow to the line, to product as a link, to price as the core, the establishment of a two-kilometer range of the basic customer base, to play such a good foundation, and then to consider how to make a profit, of course, first of all to solve this month's source of funds, there is no affordable preparation today, there is no chance of winning tomorrow.
new pharmacy operating skills of what kind of varieties, what kind of business model? This in the shop before the detailed planning and preparation, not large and complete, single practical and affordable.
are located in a combination of old and new communities, with the majority of resident retirees and their bodies in a period of multiple morbidity.
young people come home early and late, and there is nothing unwell except for the occasional cold and gastrointestinal illness.
left group is children under the age of ten, which is also a period of multiple morbidity.
For these three categories of people in the jurisdiction, the operators of the new pharmacies on what kind of drugs to operate a targeted screening, one-third of the cardiovascular drugs, the price is not too high, suitable for emergency use with retirees.
third of the products are clear heat detoxification products, the price can be higher, must be advertising products, applicable to young people usually take.
third of the products are gastrointestinal drugs, choosing high-priced branded products with exact efficacy for children and adolescents.
In the setting of the drug area of the store, the same three-three system is used, that is, one-third is medicine, one-third is Chinese herbal products, one-third is a large health products, and leave some space, ready to open a Chinese medicine hall or health hall.
at this stage, health insurance products accounted for 40 percent, non-health insurance products for 60 percent, with the improvement of people's quality of life, but also to expand the proportion of non-health insurance products.
The author has done more than 20 years of medicine senior medicine people, also saw a lot of many open drugstore owners, but such as this put the pharmacy so layout of the boss or the first time to see, very beneficial.
First do peripheral market research, and then open a pharmacy, first to the potential customer group analysis, and then choose the variety of product rules, first to judge the future direction of the pharmacy, and then layout of the pharmacy's display surface, is really think twice, first plan and then decide.
The new pharmacy operation is beginning to show results although the new pharmacy only opened more than a month, the shelves of drugs on the counter only displayed half, the purchase channel of drugs has not been fully mastered, at present only from some local pharmaceutical wholesale enterprises scattered goods, has not yet determined their main channel, of course, there may not be any main channel, the initial plan is some mature low-quality small generic drugs.
their own future main varieties, whether it is drugs or large health products, or through the form of drug fairs, from the production enterprises directly purchased, the formation of their own drugstore varieties.
although it is a newly opened pharmacy, but by inviting factory representatives to come to do product promotions, the people around the country already know that there is a pharmacy opened here, after the monthly regular by the manufacturer's representatives to do promotional activities.
In addition, the drugstore's online trading platform is also on Taobao and Pedodo, through the information system has begun to order customers online to connect to the line, the establishment of a weChat group that can communicate with each other, real-time release of the latest information about drugstores about products, embarked on a new way of pharmaceutical retailing.
the implementation of this article, so that many customers who bought drugs here have become repeat customers, become loyal customers, after word of mouth, the new pharmacy traffic is steadily rising.
is still in a loss-making state, but the young boss is not in any hurry, said that this is still in the process of raising a shop, with the increasing number of products, in the near future will be profitable.
new pharmacies, new openings, new ideas, new requirements, new looks, new results.
the new pharmacy is opened like this, what should the old pharmacy do? In a word: opening a pharmacy can't "wear new shoes and go the old way".
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