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Promotion is the most popular and most effective way of selling, the major pharmacies are no exceptionPromotional methods are thousands of, but there are not many illegal acts, many drugstore people may not know, buy medicine gift "three products and one weapon"recently, Chongqing Banan District for the medical insurance fixed-point pharmacies launched a centralized rectification, most fixed-point pharmacies exist placement, sales, reward, exchange and gift of drugs, killing products, health food, medical equipment (referred to as "three goods and one weapon") outside the phenomenon, for example, most pharmacies sell life products such as rice oil in-store or use them as a reward for buying medicinesEven induce consumers to cooperate with the fixed-point pharmacies illegal use of health insurance cards, and even form a community of interests between each other to obtain health insurance fundsThe act of buying medicine and giving drugs can sometimes easily induce consumers to over-buy drugs, resulting in waste of drugs, and even cause patients to use unreasonable drugsthe State Drug Administration as early as 2000 issued a document "prescription and non-prescription drug circulation management of the provisional provisions" has long clearly stipulated that prescription drugs, over-the-counter drugs may not be awarded sales, gifted drugs or giftsales and other salestwo, the drug "advertisement""Baixin tong, Gera in a shock price, buy one to send one" "aspirin intestinal tabletspecial offer, limited time to snap up" ..These familiar pharmacy promotional slogans are illegalChina's laws and regulations on drug advertising have a special review requirements, and we in the promotion of the common "hot", "buying", "trial" and other words are in violation of the "drug advertising review and release standards", according to the law, may not be published prescription drug advertising, even over-the-counter drugs, should be marked in a prominent position of advice3, the original price of fictitious goods
in drugstore promotions, often have similar to the "XX drug original price 1499, special price 899" sloganAnd this "original price" is not really the original price, just to let customers feel the visual price difference and enhance the desire to buy, in order to achieve the purpose of promotionthis act is suspected of constituting the original price of a fictitious commodity and inducing the price fraud of the consumer to trade with it, in violation of Article 14 of the Price Law of the People's Republic of China4Illegal use of health insurancemany areas of the health insurance retail pharmacy to make provisions for the promotion of drugstores, requiring pharmacies not to promote health insurance drugsEspecially in the context of the reform of personal health insurance accounts, many drugstores are accustomed to: the form of membership points for insured customers to exchange daily necessities, once found, will be severely punishedthe operation of pharmacies not only need operators to have good means of operation, but also need operators to have a sense of compliance with the lawWith the increasing importance of the country, the punishment of illegal promotion is also increasingTherefore, drugstorepeople should also be vigilant, careful lying without paying attention to the mine.