DSM is optimistic and positive about China's paint market

From left to right: Shruti Singhal, Chief Marketing Officer,
DSM Resin-Functional Materials Division Coatings And Resin Business Unit Printing and Packaging Business Asia Pacific Business Manager Chen Zhiguang
Dsman Resin-Functional Materials Division
Vlak
DSM Resin -Functional Materials Division Coatings Resin Business Unit General Manager Martin Vlak
Dsman Resin - Functional Materials Division Coatings Resin Business Unit Printing and Packaging Business Global Business Director Marc Roelands
Recently, the Royal DSM Group of the Netherlands launched a series of innovative coating resins: environmentally friendly coating solution Decovery ®, the tactactive ink resin series Skins® by DSM, replacing the two-part system NeoCryl® TB-001 single-unit water-based wood lacquer resin, and Theuralac ®7137 for automotive finishes and other metal and plastic surface coatings E-70 and Hybrane ® CY 235 E-75 coating resins. These advanced solutions are intended for both consumer and commercial applications, demonstrating DSM's commitment to "creating a better life".
this opportunity, the DSM Resin-Functional Materials Division management team in Guangzhou was interviewed by the media, on the development strategy and market prospects and other topics for in-depth exchanges
China
. Shruti Singhal, Chief Marketing Officer of DSM Resin-Functional Materials, said in an interview with the media that DSM's water-based coating resins are widely used, in addition to dominating the application of container coatings, but also in furniture, metals, construction, transportation coatings and other fields.
according to Shruti, DSM's innovation areas come from three aspects, one is water-based paint resin, two is powder coating resin, three is UV coating resin, which allows DSM to adapt to the development trend of China's industry, better achieve the goal of sustainable development. "For example, in terms of technological innovation, the strategic plan updated by the DSM Group in June 2018 shows that the company hopes to reduce greenhouse gas emissions by 30% by 2030 (compared to 2016), and there are a number of other measures we are proud of." DSM was launched 10 years ago to set up a water-based platform with industry chain partners, which not only affected the coatings industry, but also the chemical industry, as DSM brought the concept of water-based coatings to the Chinese market. Speaking about the Chinese market,
Martin Vlak, general manager of the specialty resin business of the coatings and resins division of the DSM Resin-Functional Materials division, said: "In the past few years, DSM has had great success in the Chinese market, and DSM has a strong team in China, which is not only Western, but also chinese, with technicians, research and development staff and practitioners. In the next few years, China will go further and further along the path of sustainable development, and the Chinese market will grow faster than other countries, which will also bring huge business opportunities to DSM. As we said, our technology can reach a very large number of end-consumer areas, we have a total of 12 to 13 market segments, in some markets we are dominant, such as container coatings and furniture coatings. "