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China Paint Network
News: With the rapid development of the Internet,
coating enterprises
have "touch the net", around the Internet to carry out a variety of development models, and e-commerce is one of the popular models. Throughout the
of
coatings, the road of e-commerce seems to be quite difficult, facing difficulties, coatings enterprises urgently need to find the right way to crack.
it is understood that some paint companies and stores are entangled in the development of the focus on the line or offline issues, but in fact, online development and offline development is not contradictory. Online consumption simplifies the circulation of traditional consumption, alleviates the asymmetry of information between paint merchants and consumers to a certain extent, and helps to tap the consumption potential. In other words, the store e-commerce industry from closed to open, so that limited customers become unlimited consumers, consumers can choose online and then go offline experience.
, logistics and service problems are the two major barriers to the commercialization of coatings. Today, logistics development is changing rapidly, distribution speed and services are constantly improving. For the paint industry, most enterprises have long production cycle, more use of "to sell fixed production" model, it is difficult to meet the "small fast spirit" market demand, at the same time, the product volume is larger, if inventory increases, the cost will be inflated, e-commerce enterprises are a great challenge. The coatings industry must take these risks into account, optimize distribution and improve service quality.
millions of consumers came up with ideas when Xiaomi developed the phone, and millions of consumers snapped up the new product when it came online. Xiaomi mobile phone to achieve consumers and brands close to each other, consumers involved in all aspects of brand development. In the Internet age, the information organization structure has undergone profound changes, the paint industry should accurately grasp this change, improve the viscosity of fans, and promote their sharing and dissemination. Paint industry consumption force gradually to "after 80" "after 90" transfer, they generally have Internet thinking, paint industry should use consumer reputation on the Internet marketing and dissemination.
, the development of coating e-commerce in the background to do the above points, there are industry insiders pointed out that the industry alliance, the development of the group is also the enterprise needs to do. Because the current polymerization of the paint industry is not high, the phenomenon of single combat is serious, in the face of a new type of e-commerce model, which is not conducive to the healthy development of enterprises. Therefore, the paint industry should be allied to break through the transition to the Internet encountered problems.