E-commerce "wind scenery light" wooden door enterprises "bite meat" fight strength

China Paint Network
: At present, domestic e-commerce can be said to shine, out of the lithro. Market consumers from the original single channel through the network more and more diverse, coupled with Taobao Tmall and other exit of the "double eleven", "double twelve" shopping festival success, all walks of life have set their sights on e-commerce.
the development of e-commerce, wooden door enterprises to hinder the trend of large
but for home building materials businesses, Taobao this "cake" seems not so good to gnaw. Wooden door as a large household goods, if only rely on a few pictures on the Internet to decide to buy online buyers after all, and as a focus on user experience, emphasizing the reality of sight, emphasis on living industrial goods, the network originally has the advantages of consumption is weak, even if the picture and web page can not do a good job can not dispel consumer doubts about such goods, even if the impulse to form consumption, after-sales and so on a series of problems are the biggest obstacles.
although the e-commerce is good, wooden door enterprises also need to drive carefully
e-commerce is good but not necessarily suitable for their own development, many businesses will think that online business will be less expensive than physical business, but according to the industry calculations found that if you consider the overall logistics, management and other comprehensive costs, most of the current online platform operating costs are even higher than offline 10 to 15 percentage points. Of course, there are some costs associated with "opportunity costs". But from this calculation, we can see that online business is definitely not easier than physical operation, on the contrary, merchants need to consider more unstable factors.
At present, the e-commerce industry has not really matured, there are still many chaos in the competition, the relevant industry norms and standards have not been established, it is inevitable that disorderly competition, even vicious competition and other problems affecting the future development of the entire industry.
Some traditional manufacturers first into the network, for online shopping users do not understand the consumption habits, how to attract traffic, how to display product pictures, how to train the shop so young two, how to smoothly convert online orders into production, are in the exploration of the way forward. In addition, for traditional wood door manufacturers, face many difficulties, such as how to combine network orders with factory production, how to re-plan distribution network, how to understand and serve online shopping users and so on.
" against the water boat, do not enter or retreat. "In the face of such a surging wave of e-commerce, the first thing wood door enterprises should consider is how to make the online and offline advantages complement each other, the strengths of the two sides as far as possible to maximize, while minimizing the impact of one party on the other side, to form a clear differentiation of management."