Economic "cold winter" period of small and medium-sized paint enterprises in the future development of the way out of analysis.

China Paint Network
News: Recently, due to the domestic macroeconomic downturn and the state's real estate regulation, as well as raw material prices and many other reasons, to the
coatings enterprises
development has brought a lot of inconvenience. In the market is blocked, rising costs, monetary tightening and other macroeconomic environment, there are many enterprises encountered a capital flow crisis, which is also the cause of
coatings
enterprises depressed.
reasons for the depression of coating enterprises:
1, the market downturn
the domestic economic downturn, especially the real estate industry, such as the cold wave of development, so that the paint market situation has also deteriorated sharply. The number of paint dealers, especially home paint dealers, who have withdrawn from the paint industry has increased significantly. Although the industry on the paint enterprises and distributors "transformation and upgrading" of the voice is getting higher and higher, but the actual situation is that most of the paint enterprises and distributors in the process of development, due to their own resources, internal structure, business ability, personal thinking, external environment and other factors, either can not carry out transformation and upgrading, or transformation and upgrading effect is not significant, resulting in the development of initiative greatly frustrated, or even inert thinking. In the paint industry in the face of adversity, this kind of development and operation of inert thinking is very easy to produce.
2, environmental pressure
in order to speed up the control of the atmospheric environment, the state has issued a variety of relevant policies and regulations, has issued the "Air Pollution Prevention and Control Action Plan", "construction project environmental impact assessment government information disclosure guide" and "on the effective strengthening of environmental impact assessment supervision and management notice" and other environmental protection policies, to increase the control of environmental pollution. Paint industry as one of the heavy pollution industry of chemical industry, is also within the scope of this key treatment. Environmental pressure is constantly escalating, the survival and development of coating enterprises is both a challenge and an opportunity.
china has begun to enter the era of high and middle-wages, almost most of the paint companies in their channel operations are significantly higher labor wages, which also led to higher channel operating costs. Now the market competition is very fierce, for the terminal, excellent shop assistant is the core resource. In order to retain people, high wages, high rates are also things enterprises have to do, paint enterprises channel operation of human costs will only continue to rise. As taxes may further depress corporate profits, some companies have begun to raise prices, moving costs upstream or downstream, but more are unable to raise prices because of fierce competition.
small and medium-sized coatings industry to continue to develop need to follow two main ways:
1, merger and reorganization
some examples below, will explain the importance of mergers and reorganization to the development of coating enterprises.
1, Libang acquired Olong Paints, a subsidiary of Dejialang Camel
On January 15, 2014, Libang successfully acquired the OPEL brand and product technology and channels covered by DGLCAMEL in the form of an "asset acquisition".
2, PPG completed the acquisition of Hi-Temp
, a supplier of high-temperature coatings, on March 13, 2014, PPG Industries, one of the world's leading suppliers of industrial protection and
marine coatings
, announced that it had completed its acquisition of Hi-Temp Coatings Technology Co., Inc. Acquisition of the vast majority of assets.
3, PPG Industries completed the acquisition of AkzoNobel's
coatings business
North America. As the second largest acquisition in PPG's history, the acquisition further expands PPG's architectural coatings market in the United States, Canada and the Caribbean, continuing to accelerate the pace of business transformation.
4, Bayer Materials announced that it had acquired DuPont's aniline plant in Bay City, Texas. Aniline is the main raw material for the production of MDI, which is the main material used to produce polyurethane hard bubbles, but also for the production of coatings, adhesives, plastic seals and elastomers.
5, Mitsubishi Chemical announced that it had reached an agreement with its subsidiaries, Japan Synthetic Chemical Industry and Central Chemical industry, to merge the synthetic resin emulsion businesses of the two subsidiaries. Mitsubishi Chemical plans to optimize production by merging the synthetic resin emulsion manufacturing divisions of the two subsidiaries.
However, for the time being, the market environment is not very optimistic, there are many small and medium-sized paint enterprises are busy practicing their internal skills, mergers and reorganizations for them, the danger is still very great, which in the domestic market downturn, mergers and reorganizations for small paint enterprises may not be a good choice.
2, "Bend Overdrive"
"Internet Plus" represents a new economic form, that is, to give full play to the optimization and integration of the Internet in the configuration of factors of production, the Internet's innovation results deeply integrated into all areas of the economy and society, enhance the innovation and productivity of the real economy, the formation of a broader Internet as an infrastructure and tools for economic development of the new form. In other words, "Internet plus traditional industries" to achieve new development, bringing new opportunities and challenges. Take advantage of the Internet to bring innovation and productivity to traditional industries.
traditional coating industry through direct sales and consumer contact, the need for a certain store area and platform to display products. Today, through the Internet, the coatings industry's product sales can be carried out in the network. No store display, no need for consumers to verify the physical, relying on the network platform to display physical pictures, and detailed answers to consumer questions, so the law of sales. Paint industry in the network platform is only the initial stage, but the current gratifying results also let more paint companies see the future development prospects. This is also the beginning of the current paint industry to seek the path of marketing transformation, there are many more ways to get innovative changes through the Internet in the future. Although not entirely dependent on the Internet, and not all products are suitable for sale on the Internet, but the paint industry sales model changes are very obvious. Paint industry content is broad, and the Internet has made the paint industry have a new opportunity, but also a new platform.
the past paint industry investment, generally through the exhibition or some advertising to attract dealers. However, the "Internet and coating industry" to create a new model, through the B2B vertical network platform, to achieve better communication and information exchange, for investment to join to provide a new mode of cooperation. Completely subverted the traditional paint industry investment to join the channel, so that the paint industry to join the quality of the promotion. The Internet is equivalent to providing a diversified way to join the business, not only enterprises can broaden their thinking in the process of investment, increase the channels of communication with dealers; This is the impact and change brought about by the "Internet plus coatings industry".
the pace of development of the Internet age will not stop, the Internet plus era, the traditional industry will inevitably need to make changes and adjustments. Paint industry has the honor to walk in the forefront of many industries, shouldering the heavy responsibility of reform, and now in the process of change to develop is also expected.