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The rise and fall of egg prices is a market proposition and a people's livelihood test
.
In the past month, egg prices have experienced "breaking 6 into 7", and after the high shock, they have recently fallen
slightly.
Eggs, the ordinary food on people's tables, are also getting more and more rolled up in the wave of digitalization, and "new species" in the industry are frequently emerging
.
Behind this, Shandong, which leads in the number of laying hen enterprises, is also actively looking for industrial changes
.
The "first strand of laying hens" is not in Shandong
On April 13 last year, Ningxia Xiaoming Agriculture and Animal Husbandry Co.
, Ltd.
(hereinafter referred to as "Xiaoming Shares") was listed on the Growth Enterprise Market of the Shenzhen Stock Exchange, becoming "China's first laying hen stock"
.
At the highlight of the listing, Wei Xiaoming, the founder, chairman and general manager of Xiaoming Co.
, Ltd.
, said "number": "1 out of every 8 eggs on the Chinese's table comes from Xiaoming, and for 29 years, we have only focused on the breeding of egg breeders
.
" ”
Although the "first share of laying hens" is not in Shandong, the number of layer hen-related enterprises in Shandong is considerable
.
According to enterprise investigation data, as of October 25 this year, there are 66,000 laying hen-related
enterprises in China.
Shandong Province is ahead of other provinces
with 11,000 laying hen-related enterprises.
Henan and Hebei have 9,780 and 9,005 laying hen-related enterprises respectively, ranking the top three
.
From the perspective of urban distribution, Heze City has the largest number of existing laying hen-related enterprises, with 2978, followed by the top ten cities are Handan City, Huanggang City, Zhoukou City, Liaocheng City, Hengshui City, Xingtai City, Shangqiu City, Cangzhou City, and Dezhou City
.
In the first half of 2022, 1,016 new laying hen-related enterprises were added in China, a year-on-year decrease of 23.
2%.
Overall, in the past ten years, the registration volume of laying hen-related enterprises in China has fluctuated greatly, with an average of 2-3 years as a cycle, and then look at last year's data, you can feel one or two
.
In the first 11 months of 2021, 4,686 new laying hen-related enterprises were added in China, a year-on-year decrease of 54.
06%.
From the perspective of regional distribution, Shandong ranked first with 13,500, Henan and Hebei ranked second and third
with 12,200 and 9,747 respectively.
From the perspective of urban distribution, Heze ranks first, with 3,056 laying hen-related enterprises
.
The next top ten cities are Handan, Huanggang, Zhoukou, Liaocheng, Hengshui, Xingtai, Shangqiu, Dezhou and Jining
.
Shandong's layer hen industry urgently needs to "break the shell"
The data of layer hen companies can see the general trend of Shandong's layer hen industry, but Shandong layer hen industry has been seeking to "break the shell"
.
"Although the scale and technical level of the layer hen industry in Shandong Province ranks in the forefront of the country, compared with the broiler industry in Shandong, there is still a certain gap between hardware facilities and technical level and conceptual cognition, the industrial concentration is low, the leading enterprises are vacant, and different stakeholders in production, supply and marketing have been exploring new contract models
in the game.
" On November 15, Feng Nan, secretary general of the Laying Hen Branch of the Shandong Animal Husbandry Association, said bluntly in an interview with a reporter from Qilu Evening News Qilu One Point, "Due to the limitation of scale funds, egg grading at the breeding end is a shortcoming of the industrial chain, and it is difficult to connect with large and stable consumption channels, and the product premium ability cannot be brought into play
.
" In addition, the ability of the entire industry to use capital and adapt to new retail needs to be further improved
.
”
Half a month ago, the 2nd China Laying Hen Industry Five Mountains Forum and Shandong Laying Hen Healthy Breeding Development Conference were held in Jinan, with the theme of "Gathering Strength and Resilience for Growth"
.
At the meeting, Li Xin, deputy director of Shandong Animal Husbandry and Veterinary Bureau, gave a phased definition of the current Shandong layer hen industry - Shandong layer hen industry is currently in a critical period of intensified structural adjustment, accelerated transformation and upgrading, and accelerated kinetic energy transformation.
The reporter of Qilu Evening News Qilu One Point learned from the Shandong Provincial Animal Husbandry Bureau that in 2021, the province had 120 million laying hens and an egg output of 3.
92 million tons; The proportion of large-scale aquaculture has reached 90%, and the multi-layer three-dimensional aquaculture mode has been vigorously promoted; The quality of supply and output has been continuously improved, and the pass rate of egg market sampling inspection has reached 98% in recent years, of which the pass rate of egg sampling inspection of members of Shandong High-quality Egg Alliance is 100%.
Shandong eggs not only meet the needs of the province, but also realize some external transfer
.
Shandong High-quality Egg Alliance was established in March 2019, talking about the original intention and planning of the alliance, Feng Nan said that the alliance, as a new type of agricultural management body, allocates Shandong layer hen industry resources with the whole system, whole system and all factors, helps the construction of the layer hen industry integrity system, creates a regional public brand of high-quality eggs in Shandong Province, establishes a whole quality traceability control system covering production, processing, transportation, sales and other links, builds a big data center for Shandong layer hen industry, and improves the use of high-quality eggs in large-scale supermarkets inside and outside the province.
The market share of mainstream consumer groups such as community schools has achieved farm safety, food safety, public health safety, and ecological security
.
The imagination of Shandong eggs
The consumption of eggs in the "smell of fireworks" in the city, the subtle changes in the supply and demand of eggs, behind the great changes in the industry
.
A few days ago, Qu Tiangui, president of the Laying Hen Branch of the Shandong Animal Husbandry Association, introduced to the Qilu Evening News Qilu One Point reporter that in the first and third quarters of this year, the price of fresh eggs and the cost of fresh eggs have increased year-on-year, and the commercial layer farm is generally in a weak profit state
.
During the same period, the production cost of chicks increased, the sales volume of commercial chicks and the price of chicks decreased year-on-year, and the overall operating performance of parent breeder farms was poor
.
Lu Yan, secretary-general of the Shandong Animal Husbandry Association, who has been working in the animal husbandry industry for more than 40 years, talked about the current Shandong layer hen industry with earnest words, "Shandong is a traditional laying hen breeding province, the layer hen industry has first-mover advantages in varieties, technologies, models, marketing, quality control, etc.
, initially has the foundation and conditions for high-quality development, the industry display degree, social influence continue to be prominent, but the industry is facing high costs, as well as industrial structure, technology, market, consumption and other problems, uncertain risk factors are frequent, etc.
Restricting the development of the industry, in recent years, the province is in a critical period of industrial structure adjustment, kinetic energy conversion and quality and efficiency improvement, and the layer hen industry is entering a new stage
of increment-oriented to quality-oriented development.
”
"Post-80s" Xu Shanguang is a newcomer in Shandong's layer hen industry, he is the chairman of Shandong New Siwei Ecological Technology Group Co.
, Ltd.
(hereinafter referred to as "New Siwei Group"), New Siwei Group is also the 2022 Shandong Province "specialized, specialized and new" small and medium-sized enterprises, he speaks as "sensitive" as his thinking, "The egg industry is one of the few industries
in the agricultural field that still has integration opportunities.
" ”
Dark coffee color slim suit, Xu Shanguang does not have the appearance of a traditional animal herdsman, he also said frankly, "From the time I entered this industry, I came with new thinking, and we introduced a world-class automatic egg sorting and packaging production line
.
" ”
In his view, in addition to vegetables are non-standard products difficult to integrate, meat and dairy have completed industrial integration, industry concentration has reached a high level, although the egg market size of more than 440 billion yuan, but the egg supply chain development is extremely unbalanced, low concentration, can be transformed space is huge, egg industry is currently one of the few large agricultural fields still have integration opportunities
.
"New Siwei Group has multiple APP, and based on the independent research and development of multiple APP serving each circulation link, the company has created a unique egg traceability system to achieve controllable traceability covering the whole industrial chain of breeding, urban warehouse and consumption, and escort the safety of each egg
.
" Xu Shan Advertising v.
Qilu Evening News Qilu One Point reporter, how to create a high-premium traceable fresh egg category based on production and sales big data analysis, master pricing power, enhance the integration of the whole industry chain of laying hens, and improve the decision-making orientation level of the egg industry, it is worth further discussion
.
To this end, New Siwei Group took the lead in opening the "new egg circulation traceability system"
in Shandong.
How to play with an egg?
Internet of Things, big data, artificial intelligence, cloud technology.
.
.
A small egg, using a lot of "tall" technology, may not be consumers when eating eggs to become so "complicated"
.
Long Qibing, chairman of Taian Joy Breeding Co.
, Ltd.
, a "veteran" who has been in the industry for more than 20 years, said in an interview with Qilu Evening News Qilu One Point on November 16, "The challenge facing the industry now is to innovate products and educate the market
.
" Technology driven, scene insight, scientific research investment, spiritual identity.
.
.
There is still a long way to go
.
”
Many people may know that the two major explosive products of "egg rings", "Yellow Swan", which created the first raw egg category in China, and "Shengdile", the first egg industry in the domestic egg industry to establish an egg research institute, these two brands are not from Shandong, but were born in Sichuan
.
"The core of a good egg brand is to realize the trinity
of product, brand and supply chain management.
" The views of Feng Bin, founder of Huang Swan and chairman of Fengji Food Group, created Huang Swan
.
It was 2018, after an egg brand called "Yellow Swan" broke out of the shell, sales increased 5 times in half a year, through the introduction of Japan's 38-year-old raw egg standard, the establishment of the first domestic raw egg enterprise standard, the establishment of the first raw egg research institute in China, successfully defined the domestic high-quality egg standard, and became an egg brand
leading the future development and upgrading direction of the domestic egg industry.
It has been established for more than four years and has completed four rounds of financing
.
According to authoritative data released by Tmall, during the "Double 11" period (20:00 on October 31, 2022 - 24:00 on November 11, 2022), Huang Swan raw edible eggs ranked as the sales champion of Tmall egg category; At the same time, according to the "Double 11" data released by Douyin, Huang Swan has long occupied the first place in the list of nutritional egg stores in the
Douyin Shop Ranking.
According to the relevant data released by JD.
com, Yellow Swan raw eggs also topped the sales list of raw eggs during the "Double 11" period
.
Speaking of this, "If you don't innovate, there is no way out, and innovation is the foundation and driving force
for enterprise development.
" Qu Tiangui told the Qilu Evening News Qilu One Point reporter, "Shandong's layer hen industry has the following shortcomings, such as unbalanced industrial development, modern breeding and extensive and inefficient breeding coexist; The structural problems of supply and demand are prominent, and the supply of high-quality eggs is insufficient; poor 'resilience' against risk shocks; Egg processing is a common weakness of the industry, which directly causes the single egg consumption structure and consumption channels, and is also an important driver of the ups and downs of the egg industry
.
”
On September 6 this year, China's first egg group standard "T/CAAA 092-2022 Fresh Egg Quality and Grading Group Standard" (hereinafter referred to as "egg label") was released, achieving a "zero breakthrough"
in China's egg classification standards.
"Egg label" is based on the two main indicators of the quality and weight of fresh eggs, supplemented by storage and transportation, packaging and dispensing specifications
.
"Santille" participated in the preparation and release
of this standard.
It is the first in China to establish the "whole industry chain" model, up to now, "Shengdile " has more than ten product series
such as OMEGA-3 fresh eggs, 30 fresh eggs, cereal fresh eggs, and raw fresh eggs.
In fact, the "low-key" Shandong egg is also breaking through in the "new" product, and "Spring Xiaoxin" is a high-quality egg brand
under the new four-dimensional group.
Xu Shan advertising v.
Qilu Evening News Qilu One Point reporter, compared with bulk eggs, brand eggs are interconnected in the system engineering of safe production, and the safety control of the entire industrial chain can achieve quality control, product traceability, and responsibility can be defined
.
For consumers, it is more intuitive to feel that the egg packaging is also "rolled in", and different styles also make eggs more interesting
.
"Laying hen breeding from artificial to the current automated intelligent breeding, the speed of industry development is too fast; Eggs are scarce, consumers have no choice to consume according to their preferences, which has greatly changed the consumption structure and distribution channels
.
Hou Xueming, chairman of Shandong Rizhao Father and Son Family Farm, who is also a "post-70s" with Long Qibing, also lamented with the Qilu Evening News Qilu One Point reporter that social changes have brought too much change to the industry, and he said to the Qilu Evening News Qilu One Point reporter who has been in the industry for more than 20 years, "Practitioners must first raise chickens, innovate distribution channels, create characteristic brands, increase premiums, and promote the benign development
of the layer hen industry.
" ”
;
;The rise and fall of egg prices is a market proposition and a people's livelihood test
.
In the past month, egg prices have experienced "breaking 6 into 7", and after the high shock, they have recently fallen
slightly.
Eggs, the ordinary food on people's tables, are also getting more and more rolled up in the wave of digitalization, and "new species" in the industry are frequently emerging
.
Behind this, Shandong, which leads in the number of laying hen enterprises, is also actively looking for industrial changes
.
The "first strand of laying hens" is not in Shandong
The "first strand of laying hens" is not in Shandong, and the "first strand of laying hens" is not in ShandongOn April 13 last year, Ningxia Xiaoming Agriculture and Animal Husbandry Co.
, Ltd.
(hereinafter referred to as "Xiaoming Shares") was listed on the Growth Enterprise Market of the Shenzhen Stock Exchange, becoming "China's first laying hen stock"
.
, Ltd.
(hereinafter referred to as "Xiaoming Shares") was listed on the Growth Enterprise Market of the Shenzhen Stock Exchange, becoming "China's first laying hen stock"
.
At the highlight of the listing, Wei Xiaoming, the founder, chairman and general manager of Xiaoming Co.
, Ltd.
, said "number": "1 out of every 8 eggs on the Chinese's table comes from Xiaoming, and for 29 years, we have only focused on the breeding of egg breeders
.
" ”
Although the "first share of laying hens" is not in Shandong, the number of layer hen-related enterprises in Shandong is considerable
.
According to enterprise investigation data, as of October 25 this year, there are 66,000 laying hen-related
enterprises in China.
Shandong Province is ahead of other provinces
with 11,000 laying hen-related enterprises.
Henan and Hebei have 9,780 and 9,005 laying hen-related enterprises respectively, ranking the top three
.
From the perspective of urban distribution, Heze City has the largest number of existing laying hen-related enterprises, with 2978, followed by the top ten cities are Handan City, Huanggang City, Zhoukou City, Liaocheng City, Hengshui City, Xingtai City, Shangqiu City, Cangzhou City, and Dezhou City
.
with 11,000 laying hen-related enterprises.
In the first half of 2022, 1,016 new laying hen-related enterprises were added in China, a year-on-year decrease of 23.
2%.
Overall, in the past ten years, the registration volume of laying hen-related enterprises in China has fluctuated greatly, with an average of 2-3 years as a cycle, and then look at last year's data, you can feel one or two
.
In the first 11 months of 2021, 4,686 new laying hen-related enterprises were added in China, a year-on-year decrease of 54.
06%.
From the perspective of regional distribution, Shandong ranked first with 13,500, Henan and Hebei ranked second and third
with 12,200 and 9,747 respectively.
From the perspective of urban distribution, Heze ranks first, with 3,056 laying hen-related enterprises
.
The next top ten cities are Handan, Huanggang, Zhoukou, Liaocheng, Hengshui, Xingtai, Shangqiu, Dezhou and Jining
.
Shandong's layer hen industry urgently needs to "break the shell"
Shandong layer hen industry urgently needs to "break the shell" Shandong layer hen industry urgently needs to "break the shell"The data of layer hen companies can see the general trend of Shandong's layer hen industry, but Shandong layer hen industry has been seeking to "break the shell"
.
"Although the scale and technical level of the layer hen industry in Shandong Province ranks in the forefront of the country, compared with the broiler industry in Shandong, there is still a certain gap between hardware facilities and technical level and conceptual cognition, the industrial concentration is low, the leading enterprises are vacant, and different stakeholders in production, supply and marketing have been exploring new contract models
in the game.
" On November 15, Feng Nan, secretary general of the Laying Hen Branch of the Shandong Animal Husbandry Association, said bluntly in an interview with a reporter from Qilu Evening News Qilu One Point, "Due to the limitation of scale funds, egg grading at the breeding end is a shortcoming of the industrial chain, and it is difficult to connect with large and stable consumption channels, and the product premium ability cannot be brought into play
.
" In addition, the ability of the entire industry to use capital and adapt to new retail needs to be further improved
.
”
Half a month ago, the 2nd China Laying Hen Industry Five Mountains Forum and Shandong Laying Hen Healthy Breeding Development Conference were held in Jinan, with the theme of "Gathering Strength and Resilience for Growth"
.
At the meeting, Li Xin, deputy director of Shandong Animal Husbandry and Veterinary Bureau, gave a phased definition of the current Shandong layer hen industry - Shandong layer hen industry is currently in a critical period of intensified structural adjustment, accelerated transformation and upgrading, and accelerated kinetic energy transformation.
.
The reporter of Qilu Evening News Qilu One Point learned from the Shandong Provincial Animal Husbandry Bureau that in 2021, the province had 120 million laying hens and an egg output of 3.
92 million tons; The proportion of large-scale aquaculture has reached 90%, and the multi-layer three-dimensional aquaculture mode has been vigorously promoted; The quality of supply and output has been continuously improved, and the pass rate of egg market sampling inspection has reached 98% in recent years, of which the pass rate of egg sampling inspection of members of Shandong High-quality Egg Alliance is 100%.
Shandong eggs not only meet the needs of the province, but also realize some external transfer
.
Shandong High-quality Egg Alliance was established in March 2019, talking about the original intention and planning of the alliance, Feng Nan said that the alliance, as a new type of agricultural management body, allocates Shandong layer hen industry resources with the whole system, whole system and all factors, helps the construction of the layer hen industry integrity system, creates a regional public brand of high-quality eggs in Shandong Province, establishes a whole quality traceability control system covering production, processing, transportation, sales and other links, builds a big data center for Shandong layer hen industry, and improves the use of high-quality eggs in large-scale supermarkets inside and outside the province.
The market share of mainstream consumer groups such as community schools has achieved farm safety, food safety, public health safety, and ecological security
.
The imagination of Shandong eggs
The imagination space of Shandong eggsThe imagination space of Shandong eggsThe consumption of eggs in the "smell of fireworks" in the city, the subtle changes in the supply and demand of eggs, behind the great changes in the industry
.
A few days ago, Qu Tiangui, president of the Laying Hen Branch of the Shandong Animal Husbandry Association, introduced to the Qilu Evening News Qilu One Point reporter that in the first and third quarters of this year, the price of fresh eggs and the cost of fresh eggs have increased year-on-year, and the commercial layer farm is generally in a weak profit state
.
During the same period, the production cost of chicks increased, the sales volume of commercial chicks and the price of chicks decreased year-on-year, and the overall operating performance of parent breeder farms was poor
.
Lu Yan, secretary-general of the Shandong Animal Husbandry Association, who has been working in the animal husbandry industry for more than 40 years, talked about the current Shandong layer hen industry with earnest words, "Shandong is a traditional laying hen breeding province, the layer hen industry has first-mover advantages in varieties, technologies, models, marketing, quality control, etc.
, initially has the foundation and conditions for high-quality development, the industry display degree, social influence continue to be prominent, but the industry is facing high costs, as well as industrial structure, technology, market, consumption and other problems, uncertain risk factors are frequent, etc.
Restricting the development of the industry, in recent years, the province is in a critical period of industrial structure adjustment, kinetic energy conversion and quality and efficiency improvement, and the layer hen industry is entering a new stage
of increment-oriented to quality-oriented development.
”
"Post-80s" Xu Shanguang is a newcomer in Shandong's layer hen industry, he is the chairman of Shandong New Siwei Ecological Technology Group Co.
, Ltd.
(hereinafter referred to as "New Siwei Group"), New Siwei Group is also the 2022 Shandong Province "specialized, specialized and new" small and medium-sized enterprises, he speaks as "sensitive" as his thinking, "The egg industry is one of the few industries
in the agricultural field that still has integration opportunities.
" ”
Dark coffee color slim suit, Xu Shanguang does not have the appearance of a traditional animal herdsman, he also said frankly, "From the time I entered this industry, I came with new thinking, and we introduced a world-class automatic egg sorting and packaging production line
.
" ”
In his view, in addition to vegetables are non-standard products difficult to integrate, meat and dairy have completed industrial integration, industry concentration has reached a high level, although the egg market size of more than 440 billion yuan, but the egg supply chain development is extremely unbalanced, low concentration, can be transformed space is huge, egg industry is currently one of the few large agricultural fields still have integration opportunities
.
"New Siwei Group has multiple APP, and based on the independent research and development of multiple APP serving each circulation link, the company has created a unique egg traceability system to achieve controllable traceability covering the whole industrial chain of breeding, urban warehouse and consumption, and escort the safety of each egg
.
" Xu Shan Advertising v.
Qilu Evening News Qilu One Point reporter, how to create a high-premium traceable fresh egg category based on production and sales big data analysis, master pricing power, enhance the integration of the whole industry chain of laying hens, and improve the decision-making orientation level of the egg industry, it is worth further discussion
.
To this end, New Siwei Group took the lead in opening the "new egg circulation traceability system"
in Shandong.
How to play with an egg?
How to play with an egg? How to play with an egg?Internet of Things, big data, artificial intelligence, cloud technology.
.
.
A small egg, using a lot of "tall" technology, may not be consumers when eating eggs to become so "complicated"
.
Long Qibing, chairman of Taian Joy Breeding Co.
, Ltd.
, a "veteran" who has been in the industry for more than 20 years, said in an interview with Qilu Evening News Qilu One Point on November 16, "The challenge facing the industry now is to innovate products and educate the market
.
" Technology driven, scene insight, scientific research investment, spiritual identity.
.
.
There is still a long way to go
.
”
Many people may know that the two major explosive products of "egg rings", "Yellow Swan", which created the first raw egg category in China, and "Shengdile", the first egg industry in the domestic egg industry to establish an egg research institute, these two brands are not from Shandong, but were born in Sichuan
.
"The core of a good egg brand is to realize the trinity
of product, brand and supply chain management.
" The views of Feng Bin, founder of Huang Swan and chairman of Fengji Food Group, created Huang Swan
.
It was 2018, after an egg brand called "Yellow Swan" broke out of the shell, sales increased 5 times in half a year, through the introduction of Japan's 38-year-old raw egg standard, the establishment of the first domestic raw egg enterprise standard, the establishment of the first raw egg research institute in China, successfully defined the domestic high-quality egg standard, and became an egg brand
leading the future development and upgrading direction of the domestic egg industry.
It has been established for more than four years and has completed four rounds of financing
.
According to authoritative data released by Tmall, during the "Double 11" period (20:00 on October 31, 2022 - 24:00 on November 11, 2022), Huang Swan raw edible eggs ranked as the sales champion of Tmall egg category; At the same time, according to the "Double 11" data released by Douyin, Huang Swan has long occupied the first place in the list of nutritional egg stores in the
Douyin Shop Ranking.
According to the relevant data released by JD.
com, Yellow Swan raw eggs also topped the sales list of raw eggs during the "Double 11" period
.
Speaking of this, "If you don't innovate, there is no way out, and innovation is the foundation and driving force
for enterprise development.
" Qu Tiangui told the Qilu Evening News Qilu One Point reporter, "Shandong's layer hen industry has the following shortcomings, such as unbalanced industrial development, modern breeding and extensive and inefficient breeding coexist; The structural problems of supply and demand are prominent, and the supply of high-quality eggs is insufficient; poor 'resilience' against risk shocks; Egg processing is a common weakness of the industry, which directly causes the single egg consumption structure and consumption channels, and is also an important driver of the ups and downs of the egg industry
.
”
On September 6 this year, China's first egg group standard "T/CAAA 092-2022 Fresh Egg Quality and Grading Group Standard" (hereinafter referred to as "egg label") was released, achieving a "zero breakthrough"
in China's egg classification standards.
"Egg label" is based on the two main indicators of the quality and weight of fresh eggs, supplemented by storage and transportation, packaging and dispensing specifications
.
"Santille" participated in the preparation and release
of this standard.
It is the first in China to establish the "whole industry chain" model, up to now, "Shengdile " has more than ten product series
such as OMEGA-3 fresh eggs, 30 fresh eggs, cereal fresh eggs, and raw fresh eggs.
in China's egg classification standards.
In fact, the "low-key" Shandong egg is also breaking through in the "new" product, and "Spring Xiaoxin" is a high-quality egg brand
under the new four-dimensional group.
Xu Shan advertising v.
Qilu Evening News Qilu One Point reporter, compared with bulk eggs, brand eggs are interconnected in the system engineering of safe production, and the safety control of the entire industrial chain can achieve quality control, product traceability, and responsibility can be defined
.
For consumers, it is more intuitive to feel that the egg packaging is also "rolled in", and different styles also make eggs more interesting
.
"Laying hen breeding from artificial to the current automated intelligent breeding, the speed of industry development is too fast; Eggs are scarce, consumers have no choice to consume according to their preferences, which has greatly changed the consumption structure and distribution channels
.
Hou Xueming, chairman of Shandong Rizhao Father and Son Family Farm, who is also a "post-70s" with Long Qibing, also lamented with the Qilu Evening News Qilu One Point reporter that social changes have brought too much change to the industry, and he said to the Qilu Evening News Qilu One Point reporter who has been in the industry for more than 20 years, "Practitioners must first raise chickens, innovate distribution channels, create characteristic brands, increase premiums, and promote the benign development
of the layer hen industry.
" ”
