Eight departments focus on jointly rectifying the field of Internet advertising medicine

Source: on April 9, 2014, the State Administration for Industry and commerce, the Ministry of industry and information technology, the Propaganda Department of the Central Committee, the State Food and Drug Administration and other eight departments held a teleconference this afternoon, announcing that they will jointly carry out the special action of rectifying advertising in key areas of the Internet from April 10 to August 31 Gan Lin, deputy director of the State Administration for Industry and commerce, said that the State Administration for Industry and commerce is currently actively building the Internet advertising monitoring platform of the national advertising data center, and will make full use of modern technology to strengthen the monitoring of Internet advertising and the handling of case clues during the special renovation period At the teleconference, Gan Lin said that the Internet has become an important advertising carrier at present, but the illegal advertisements of health food, health products, drugs, medical devices and medical services published by some websites are serious, endangering people's health and safety The monitoring shows that the illegal rate of some major websites is still high, some website operators pursue economic benefits unilaterally and ignore the responsibility of examination before advertisement release, which provides opportunities for false illegal advertisements Ganlin asked that during the special action, all localities should focus on cleaning up and inspecting the network advertisements and information in the key fields of health food, health products, drugs, medical devices, medical services, etc.; they should focus on the Internet websites within their jurisdiction, especially the large-scale portal websites, search engine websites, video websites, e-commerce websites, medical medicine information service websites, and medicine websites Enterprises and medical institutions have set up their own websites to strengthen supervision and inspection Focusing on the key points of rectification, they should supervise the operators of various websites to conduct self-examination and self-correction, clean up illegal advertisements, and strictly check the false and illegal Internet advertisements with serious illegal circumstances and bad nature The meeting pointed out that eight departments, including the State Administration of industry and commerce, jointly launched a special campaign last year to crack down on false and illegal medical advertisements, which resulted in a sharp drop in the illegal rate of traditional media advertisements and a significant reduction in illegal medical advertisements "However, in order to avoid supervision, some illegal medical advertisements began to transfer to Internet media and seek living space The special rectification is aimed at Internet advertising, which is a unified action jointly taken by 8 departments according to the new situation of false and illegal advertising publishing activities and the new situation they are facing ".