Enzymes are not nutrients. Is "high-end water" really advanced or pseudo-concept

In the hot summer, as the weather continues to heat up, all kinds of bottled water enter the peak sales season

Enzymes are not nutrients

A reporter from China Consumer News learned that since the beginning of this year, the "IS?DG×Mo steam" enzyme sparkling water, which is priced at around 16 yuan in online stores, has aroused heated discussions on social platforms

232 plant names appeared in the ingredients list of the sparkling water, which was ridiculed by netizens as "as if buying the whole vegetable market"

The reporter saw on the sales pages of some online stores that the promotion of "ISDG × Jasmine" enzyme sparkling water emphasized the addition of "232 compound plant enzymes"

The reporter searched for "enzyme sparkling water" on Xiaohongshu, and the results showed that there were more than 1,400 notes, and many netizens gave comments such as "the ingredient list looks delicious, 0 sugar and 0 fat, and contains enzymes"

Nowadays, different brands and different flavors of sparkling water are displayed on the shelves of supermarkets and convenience stores, and there are more and more drinks with the concept of "health"

Luo Yunbo, Dean of the School of Food Science and Nutritional Engineering, China Agricultural University, said in an interview with a reporter from China Consumer News that the word "enzyme" originated from Japan and is a general concept.

Luo Yunbo believes that it is difficult to say that enzymes are good or bad in general terms.

"Hydrogen-rich" and "oxygen-rich" may be flickers

More and more brands in the market are launching "high value-added" bottled water

The reporter saw that the hydrogen-rich water sold in the flagship store of Shuisu Life claims to be "natural weak alkali, rich in minerals"

The reporter asked the customer service of the store, who is the hydrogen-rich water suitable for drinking

Luo Yunbo said that there is hydrogen in the water itself, and hydrogen ions can sterilize, but there is no data to support its effectiveness and safety.

　　Coincidentally

　　Is the oxygen content of oxygen-enriched water really higher than that of ordinary water? "Water is hydrogen dioxide (H2O), and if there is one more oxygen, it is hydrogen peroxide (H202), which is toxic

　　In addition, some businesses also promote concepts such as "baby water"

　　Luo Yunbo said that China currently has no relevant standards for packaging drinking water for mothers and infants, and aseptic production lines are the minimum standards for all food manufacturers

　　"Wipe the edge" implies propaganda effect

　　Under the strong supervision of the "Advertising Law", "Food Safety Law" and other laws and regulations, different from the simple and crude means of publicity in the past, some businesses use a more obscure method in publicity
.

　　During the survey interview, the reporter asked what are the benefits of drinking hydrogen-rich water
.
The customer service of the flagship store of Hydrogen Life said: "The specific effect can refer to the graphic introduction in the product description.
There are differences in the individual physique of each person, and the effect will also be different
.
" Subsequently, the customer service sent a message "What does hydrogen water do to the human body?" " message
.
According to the news, the roles of hydrogen molecules include: repairing body metabolism, immune regulation, eliminating inflammation, improving allergic constitution, and anti-aging
.

　　The reporter saw that on the business page of the "ISDG×Mo steam" enzyme sparkling water, there are phrases such as "lie down easily to win a good figure" and "turn on fat elimination music", suggesting the weight loss effect of this sparkling water
.

　　Chinese food industry analyst Zhu Danpeng told the "China Consumer News" reporter that many consumers are health conscious, but lack corresponding health knowledge
.
Nowadays, the competition in the drinking water industry is fierce.
In the case of little change in the market stock, some businesses have used their "crazy brains" to promote their so-called "health care functions" in violation of regulations
.
At the same time, the drinking water industry is an industry with serious homogeneity, and many brands have launched many so-called "functional water" according to consumers' consumption thinking and consumption behavior
.
According to the provisions of the "Food Safety Law", all food products without health product qualifications cannot claim to have a certain "function"
.

　　Zhang Dexin, a researcher at the Beijing Understanding Research Institute, said in an interview with a reporter from China Consumer News that the so-called "high-end water" seems to be "high-end" and claims to have added certain elements that are beneficial to the human body.
It's really hard to think about in the short term
.
If it is a product for treatment, it must have the corresponding qualification review and batch number
.
At this stage, a category that is generally accepted by the public has not yet been formed, and many so-called "high-end water" appear mainly to capture the psychology of young people who like to taste early adopters and hunt for novelties
.

　　Meng Lilian, chief expert of Sichuan Tianfu Health Industry Research Institute, told a reporter from China Consumer News that playing health cards is a gimmick and selling point for many products, but most of them are self-talking, lacking scientific, comprehensive data and authoritative reports.
read
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Whether a product is "high-end" or not is not entirely about price
.
Although the price may reflect the scarcity and cutting-edge nature of the product to a certain extent, safety and effectiveness are the premise of high quality
.

(China Consumer News reporter Wang Xiaoyue)