Epidemic variants: Beware of anti-venom coatings breeding new viruses.

Concept packaging has always been Chinese of the game. The coatings industry is no exception. Once upon a time, the industry "zero formaldehyde" "non-toxic" "health", "mosquito repellent" "de-haze" and other concepts

. But see the square for the real, in the big waves of time, many concepts are just "to cajole you to sing me on stage", at best in the narrow field of the industry bubble, won some topic gimmicks or channels to promote. At least there isn't one paint brand that can really bring these concepts into the minds of consumers.
, however, this has not in any way reduced the enthusiasm of tu enterprise concept marketing. The current outbreak, in particular, has fueled these enthusiasms. According to statistics, the current antibacterial, anti-toxic concept of the banner, only large and medium-sized paint enterprises no less than 30. For example, PPG, Xuanwei, Libang, Three Trees, BASF, Bards, Morning Light, Mei Tushi, Kansi, Dolezal, Bauhinia, Runli, Dongpeng, Vito, Dongshun, Liang Leopard, Tiger, Huajia, United Chemical and so on. However, can paint really be sterilized and resistant? How on earth should we rationally look at antibacterial anti-venom coatings?
data show that as early as 1994, there are enterprises put forward the concept of anti-toxic coatings. It was not until November 2017 that the principle of the concept was systematically elaborated by a Japanese company: its coating was covered with a porous surface, and when the virus attached to the surface of the coating, the lime contained in the coating would dissolve when it entered, resulting in a strong alkalinity that would degenerate proteins and nucleic acids in the virus, thereby losing its ability to replicate and reproduce.
if it is cattle, pigs and other professional farmers to see here, should be a bit familiar. Here the so-called lime, as if often in and out of our cattle bar, pigsty and other livestock sheds in the daily disinfection process? That's right, they're really used to detoxify these places!
, and people with a little chemistry and medical knowledge will go further, even more so. Lime is actually a kind of calcium hydroxide, belonging to the strong alkali. Although it has the ability to sterilization and anti-corrosion, but the human skin and the fabric attached to it also has a stimulating, corrosive effect. If you touch the liquid with your hands and accidentally bring it in, severeness may even cause breathing difficulties, internal bleeding, low blood pressure, increased blood pH, pneumonia, muscle paralysis, etc.
side is anti-virus, while poisoning. From the rigorous reputation of Japan's anti-venom paint ancestors, can not get rid of this two-law back, other anti-venom paint can be alone? At least from the current media exposure of limited information, the author does not see any breakthrough. On the contrary, some enterprises not only in the principle of anti-toxicity is unknown, and even through the more suspended and suspended sub-concept, it seems to be further strange. For example, an enterprise to promote the "plant essence and other raw materials, the use of the latest VIIG technology made" anti-toxic coatings, another anti-toxic coating "360-pin inactivation technology and photo-catalyst inactivation technology", and even an international brand "unlike the physical mix of many products on the market, the core is the carrier of silver ions through chemical solutions, to achieve antibacterial and antiviral technology", and so on.
it is important to acknowledge that with the rapid development of science and technology, any anti-virus technology that can be achieved in chemistry, medicine principles and methods is not impossible to apply innovatively to coating products. Only because of the particularity of anti-virus purpose and means, and the paradox between the universality of daily beauty and comfort in home life, there will be many restrictive conditions, such as a specific time, a specific place, a specific object, a specific environment, a specific effect and so on. This also determines that anti-toxic coatings can only be used in a particular situation where there is an urgent need, such as hospitals, public transport, restaurants, laboratories, schools and childcare, and are unlikely to become common paints.
, as positioning guru Reese says in The Origin of the Brand, the long-term trend of commodity development must be differentiation, not integration, as the laws of species differentiation in nature do. As a product with both active beautification and passive protection function, anti-bacterial anti-virus can only be a high-end segment of the base market, not become the mainstream market, more unlikely to become the basic function of coatings.
only by understanding this can paint brands better understand their position in the field of "antivirus". To do a good thing, and even open up a new brand, towards the professional direction of anti-sterilization, and strive to make themselves into the field of coatings , "Beijing porcelain" (ceramic field of precision ceramic representative). Otherwise, it is best to die this heart early, because your kind of unseeded, not male or female, not specialized look very ugly. Not only can't fool others, but you fool yourself in.
ordinary consumers should not follow the paint manufacturer antibacterial anti-venom concept blindly turn. To buy on the sale of professional paint brands and professional antibacterial and anti-toxic water brands. After all, there is no absolutely convenient lunch in the world. Just as people have been creating a dream for more than a hundred years to build a fusion amphibious car, plane or ship that can fly in the sky, run underground or float under the water, and end up with a problem in commercialization and even a dumping of property. That has both anti-sterilization function, but also beautify the protection function of the daily-use paint, it is likely that the end can not kill the bacteria (at least not effective anti-virus), but also can not play a basic role in beautification protection.
More crucially, the irrational consumption of consumers may not only inadvertently further encourage irrational packaging and speculation by some unscrupulous paint manufacturers, but also paralyze their own scientific awareness of prevention in health protection, and thus put themselves into a passive. Especially in the new crown virus and we coexist for a long time under the new normal, this irrational words and deeds of each other to form a vicious circle, is likely to be a more terrible virus than the new coronavirus.
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