Evaluation standard of pharmaceutical packaging design

Because the contents of drug packaging have physical and chemical characteristics, we should consider the protection, storage, transportation and other factors in material selection Bubble, cover, bottle, can, box, bag and tube are used to achieve the protection purposes of vacuum, non-toxic, aseptic, moisture-proof, shockproof, light proof, volatilization proof and corrosion proof If tanyijing (acetylcysteine) is not suitable to contact with metal, rubber, oxidant and oxygen, the packaging design should be made of glass or plastic For drugs containing light decomposing ingredients, brown bottles should be used Packaging is also very important for storage and transportation For example, many pharmaceutical personnel report that the existing packaging seal rarely considers how to maintain the stability of drugs after opening In the past, many manufacturers used a simple packaging material, a kind of thin corrugated paper, as a buffer material for ampoules and glass bottles, which caused serious damage to drugs during transportation Now some pharmaceutical manufacturers design and use a blow molding material to act as the bottom support of ampoules, which is economical, beautiful and safe Another example is the blister packaging commonly used for solid preparations, which has been made of aluminum foil and PVC for a long time Later, the double aluminum packaging was successfully designed, with better sealing performance and more beautiful appearance Now it has been used by many manufacturers 2 Convenience in use: as product design pays more and more attention to humanistic care, how to meet the convenience of consumers is another important factor to be considered in design For example, the continuous improvement of the dosage form from commonly used tablets, capsules, injections, spray until the current oil pills, dripping pills, slow release agents, autolysis film to Zui to facilitate the use of the earth's function At the same time, we should pay attention to the design of supporting packaging If it is not convenient for the elderly, it is easy to grasp the small shape of the bottle designed for treating asthma, and spray the dosage form, so that it is convenient to use In consideration of the inconvenience of the blind, touch or audible packaging is designed Many foreign first-aid drugs use disposable button type syringes containing drugs, which can be carried around and used quickly In general, the packaging of pediatric drugs should be designed to eliminate children's fear It can be designed as a non drug appearance However, it should be noted that the packaging cover should be designed as a locking device that children are not easy to open, and the warning words should be attached to remind parents to prevent children from taking them by mistake Many syrup drugs are also equipped with a plastic measuring cup with a scale, so that consumers no longer worry about how to control the dosage, which greatly facilitates the use of patients For example, Noor produced by Yangzhou Pharmaceutical Factory is required to avoid light when intravenous drip is used, so it is specially equipped with a special light proof bag when designing the package, which does not cause unnecessary trouble to medical staff In order to facilitate the statistics of clinical effects and improve the quality of products, we can also design some feedback sheets in the package to collect the effects and side effects of drugs from doctors and patients in time, which is very beneficial to improve the quality of drug production and the health of the people 3 The use of anti-counterfeiting technology not only protects the interests of enterprises, but also protects consumers from the delayed illness and economic losses caused by fake drugs A large number of anti-counterfeiting technologies with modern technology are applied to pharmaceutical packaging Such as laser holographic anti-counterfeiting seal, destructive carton or bottle cap, and even anti-counterfeiting instructions similar to banknote paper used by enterprises In ancient China, anti-counterfeiting has been noticed for a long time For example, a method of wax shell packaging honey pill and printing gold stamp after sealing has been created, which not only protects medicine, but also plays an anti-counterfeiting role, and is beautiful and easy to use So far, it is still a kind of design It needs to be mentioned here that the pursuit of new technology anti-counterfeiting is only a means, but another important means is often ignored by pharmaceutical enterprises, that is, the pursuit of improving packaging quality Through the strict implementation of national standards and enterprise CIS strategy, we pay attention to every detail in the process of design, production and printing Strict process management will give consumers a sense of trust Many enterprises have highly unified packaging of each batch of drugs, even the color and paper thickness are specially managed, which is the embodiment of corporate culture Even if the packaging is counterfeited, it is easy to see the difference 2、 Visual effect 1, easy to identify and remember Drug packaging design helps to identify and strengthen product image through appearance, logo and color Good packaging appearance is novel, with a sense of the times and beauty, it is easy to give the audience affinity This is undoubtedly of great benefit in the fierce market competition Pharmaceutical enterprises should have a strict scientific management and management system It is an inevitable trend to establish an enterprise identification system (VIS) The design should strictly comply with the unified standards in logo, color and text, and establish a brand image So, how to improve the recognition effect? Today we are facing the information age, the visual information of various media is overwhelming Experiments have proved that the visual stimulation and memory time of graphic symbols are much longer than that of words The efficiency of graphic information is incomparable to that of words Considering that the important market of drugs is in the hospital, and the medical staff are faced with a large number of written materials, if we add the instructions of medical products and various publicity materials, it will inevitably increase the visual fatigue In order to facilitate the identification and memory of medical staff, if the abstract characters are designed into beautiful and easy to understand signs or illustrations, it will greatly improve the work efficiency Chinese medicine can be divided into modern medicine and traditional medicine, which are commonly called Chinese and Western medicine According to pharmacology, western medicine can be divided into dozens of categories According to application, it can also be divided into emergency department, internal department, external department, children department, women department, facial features department, skin department, radiation department, tumor department, etc If we can divide the drugs in detail, and design different categories into different colors and logos on the basis of unifying the corporate image, it will be convenient to identify and use, and it is easy to serialize the corporate products and give people an overall image Some drug manufacturers at home and abroad have begun to design the logo of drug trade name The trade name is a special appellation of medicine, which is mainly to participate in market competition and establish brand image Color plays a more significant role in identification Different color blocks can be used to distinguish drug categories in drug packaging, which is clear at a glance For example: red for cardiovascular drugs, yellow for digestive system, blue for sedative and hypnotic drugs, green for antibiotics Mark at the designated position of the package It can be used accurately and timely to avoid misuse Take chlorpromazine and promethazine, the two drugs, the text is very similar, the situation of mistaking often occurs But they belong to two systems If we can distinguish them with symbols and colors, we can solve this problem Many pharmaceutical manufacturers pay attention to the use of excipients in order to highlight the characteristics of their products The shape and color of drugs are dazzling Some pay attention to the appearance design of packaging, and these strategies will make the product personalized In addition, it should be mentioned that in order to strengthen the visual impact effect, the use of new artistic expression and advertising techniques in design and production will also give people a deep memory 2 Good information transmission packaging is a kind of information carrier from a certain point of view, which can make consumers obtain Zui information resources of relevant commodities Because it involves the health of the people, it is particularly important to convey information quickly and accurately in the packaging of pharmaceutical products Information can be transferred by visual elements such as shape, symbol, text, pattern, diagram, pattern, photography, color, texture, texture, etc it is widely used in external packaging, internal packaging, sub packaging (sugar coating outside tablet, capsule shell, etc.), label, instruction manual, and promotional items Here are several common visual elements on how to convey information to express (1) graphic symbols include identification, logo and logo As mentioned above, graphic symbols can help to identify and memorize, and can also help to convey information quickly and accurately Signs indicating direction and safe passage can be seen everywhere on the high-speed road and public places, because the speed of graphic communication in emergency is very fast, which is also meaningful in drug packaging For example, special signs such as external use, poison, hemp, spirit, radiation and OTC should be placed in eye-catching positions for easy management The first aid medicine with illustration chart can help the rescuers to find and use the medicine according to the chart accurately and timely The character is also a kind of figure, the ordinary font which has not been designed is only used for reading, but it is not significant to improve the speed of communication, but the unique font which has been designed has the personality and is easy for people to understand For example, the logo of Xi'an Janssen enterprise is a deformation of the initial "X" of Xi'an, and at the same time, it is a square which is reduced by a circle around it, making people easily associate with factories and tablets, so as to express the characteristics of the enterprise Now there are a lot of drugs that are always visually unidentified Therefore, the use of a few color blocks, plus the name, can not make people have any association And some meaningful graphics can express the quality of products, and the effect is very obvious For example, the logo on the upper left corner of the package of Xi'an YANGSEN's gynecological medicine dakinin suppository is a tulip held by both hands, symbolizing the care for women's health It looks like female reproductive organs in appearance, intuitive but not vulgar, and the drug information is very clear (2) pattern diagram pattern diagram is a highly generalized, processed and refined figure Its characteristic is intuitionistic, succinct, vivid at the same time keep accuracy It will help readers understand abstract concepts When drawing, we should pay attention to grasp the essence and law of things, get rid of the visual information that has nothing to do with communication, and describe it with simple visual language There are common molecular models, cell structures and some complex substances and reaction processes For the sake of clarity, it can even be expressed in the form of 3D animation simulation It should be mentioned here that if the characteristics of the original are reflected by size, color, texture, texture, position, etc., it should be described in strict accordance with the actual state of the original, and should not be subjective, such as anatomical map The design of pattern map is widely used in the field of medicine Many product packaging instructions or literature materials need to be explained with the aid of pattern map, so that doctors and many non professionals can quickly master the basic principles of the product (3) chart design is an abstract concept to explain the phenomenon of a certain thing or a certain thinking by means of charts, tables, text labels, etc Statistical data are often encountered in medical publicity, and the intuitive expression is chart, which is characterized by the expression of concepts such as time and space, the elaboration of some abstract thinking and the comparison of data with irreplaceable communication effect of words In recent years, graphic designers in China have paid more and more attention to graphic design, which can be fully reflected in drug publicity materials (4) words are very important to the expression of information Complex and profound abstract concepts can only be explained clearly by words Therefore, in the design and packaging of prescription drugs, logo and description should be based on text design More efforts should be made in font, type, size and typesetting