Evante publishes annual color prediction guidelines for the plastics industry

Recently, Evante released its annual color prediction guide for the plastics industry, produced by the ColorWork team: harmonious colors combined with rich splash effects will become mainstream
in 2024.

According to reports, the trend report is updated annually to help plastic product designers, brand managers and marketers make more informed color choices
.

The four global trend stories Evante recommends for 2024 are: Anything else, 70.
2, 5.
0, 4, Let it grow!, What about me?
。

The first trend story, "Anything else," conveys the sentiment that even if a new crisis arises, people have the confidence to make positive changes by sharing local resources; In the "70.
2,5.
0,4" trend story, biotechnology is being used as a potential solution to various crises, such as lack of drinking water, growing demand for food, and demand for clean energy; “Let it grow! ” Trend Stories chronicles the growing popularity of smart agriculture and farming technologies to enable large-scale afforestation and efficient crop production; The last trend story, "What about me?" It tells the story
of rediscovering personal happiness and finding meaning in life in a restricted era.

Norzihan Aziz, Evante's Asia Pacific Manager, said: "For almost two years, we have been discussing
this through webinars.
This year, we have resumed in-person meetings, where you can meet face-to-face with multicultural teams in various regions, which is obviously more popular
.
Face-to-face interaction is even better, and brainstorming can create more sparks
of wisdom.
This year's venue was chosen at the ColorWorks factory in Singapore, and we were able to use our extensive swatch library to determine colour choices
for 2024.
”

Roberto Romanin, European designer at ColorWorks, said: "Purple and green are the dominant colors for ColorForward 2023, showcasing the interesting duality between the natural and man-made worlds, while highlighting the blurs and differences
of the year through stark contrasts.
The colors in 2024 are more harmonious and balanced, with a more uniform distribution of colors throughout the color spectrum, with only the yellow and brown series of colors slightly off
.
However, we have also found that the use of bright, highly saturated colors to represent the rich and diverse expressiveness of human beings will also become a trend
.
(Chen Hongying)