Excessive marketing harms large paint enterprises need to be careful

China Paint Network
:
coatings
businesses have moved quickly, through strong promotions to make the entire home market hot up. And the traditional concessions, price cuts, sweepstakes and other "old-style" has gradually let people visual fatigue. In this
coating enterprises
must compete in the promotion season, paint enterprises have come out in the hope of brand, sales and other achievements, but with the consumer's consumption concept more and more rational, paint enterprises can really do it overnight?
from the competitive level, paint enterprises do everything possible to establish corporate visibility and brand image through various means, but the abuse of marketing means may lead to excessive marketing, too late. In the not standardized market environment, in the bad demonstration of overnight wealth, enterprise decision-makers become impetuous, quick-impact, short-sighted, resulting in a longing for short-term behavior - trying to win the market through marketing means, solve all the problems of enterprises, there is a trend of excessive marketing.
, what is over-marketing? In short, the enterprise will be marketing activities and the overall operation process of the split, only marketing and nothing else, one-sided dependence, exaggerated the role of marketing, trying to use marketing as a means to solve all the problems of the enterprise. With the rapid economic development and the deepening of the ideology of "people-oriented", safety, health and environmental protection have been paid more and more attention and become the engine of new consumption forms. The coating industry is closely related to safety, health and environmental protection, and it is easy to over-marketing the industry.
Marketing is one of the strategic important links of coating enterprise management, we should pay enough attention to, without the success of marketing there is no enterprise glory, but we can not put all the enterprise in a short-term quick success of the marketing link, especially can not only look at a certain way of short-term effect, operating paint enterprise is a system engineering, marketing is also a system engineering From products to channels, from advertising to public relations, from product positioning to documentation to creativity, all are not a button on the marketing link, we have to consider, to strategic focus, to focus on breakthrough, if a single advantage in the market is quickly buried, but if even a single advantage we do not have, that is, even buried opportunities have not earned! Indisputably not enough to stand up for the world, no and not enough to win the world! Paint enterprises to fight and the edge of walking, is really to be big wisdom, so there is such a saying: the future is the world of the wise, capital will surrender to the wise! Only companies that attach importance to the balanced development of various functions within coating enterprises, the interests of external customers, social ethics and legal norms can be bigger, stronger and longer.
importance to the brand does not attach importance to quality, no matter how powerful
paint brand
, how good the dissemination, and finally consumer consumption or real products. Poor quality products will certainly harm consumers, and ultimately will hurt the enterprise hard to build a brand, because of quality issues and the collapse of the "big name" countless. Price is the consumer to judge the value of the product, too expensive price will encroach on the interests of consumers, too low prices can not guarantee the reasonable profits of enterprises, resulting in enterprises can not long-term services for consumers. Any advertising, promotion and other means are long-term investment in the brand, from a long-term perspective, advertising, promotion, etc. must try to maintain a good brand image, rather than excessive pursuit of short-term interests.
Paint enterprises need to feel the heart of customers, customers are not God, customers are business teachers, he can always give you zero points on the abandonment of your business services, he gave you the higher the score, the better the impression of you in the mind, the easier it is for you to be selected when customers need to get development, this is the essence of the paint enterprise marketing ecology!