Experts with huge potential in the Chinese market provide support for Brazilian meat factories' sales to China

A study recently completed by Roland BergerInternational foodmate.
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Therefore, in order not to lose this huge market, foodmate.
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　　The Brazilian "Economic Value" reported that António Bernardo, a partner of Roland Berger and the president of the Brazilian and Portuguese markets, said that China is a huge market and different regions have different needs.
Brazilian meat factories need to have More solid business operations and partnerships.
He said that China believes that Brazilian meat is competitive, but in general, meat sold in Brazil is dominated by low value-added products.

 

　　China's meat consumption will continue to grow

 

　　China's position as the largest buyer of Brazilian meat is increasingly consolidated.
According to data from the Brazilian Animal Protein Association (ABPA), Brazilian pork exports to China in 2020 amounted to 513,500 tons, an increase of 106% year-on-year, accounting for 50.
7% of Brazil's total exports.
In terms of chicken meat, Brazil’s exports to China last year were 673,200 tons, an increase of 15% year-on-year, accounting for 16% of Brazil’s total exports.
In addition, according to data from the Brazilian Meat Processing Plant Association (Abrafrigo), Brazil exported 1.
2 million tons of beef to China last year, with an export value of US$5.
1 billion, accounting for 60.
7% of Brazil's total beef export.

 

　　Roland Berger predicts that China's meat consumption will continue to grow at an annual rate of 2.
2% until 2025.
Despite the increase in local production, Brazil may still increase sales to China.
The consulting firm predicts that, based on China's demand, Brazilian meat exports will grow at a rate of 0.
7% per year in the next ten years, but the growth rate is slowing because the average annual growth rate over the past ten years is 1.
2%.

 

　　Brazilian meat factory digs deep into the Chinese market

 

　　While paying attention to this curve, Brazil also has competitors such as the United States and Russia.
Therefore, the Brazilian Meat Association has begun to establish a more stable structure in China.
For example, ABPA, which has an office in China, will establish a larger base in China to support its members with the support of the Brazilian Export and Investment Promotion Agency (Apex), such as meat giants such as BRF, Seara, and Aurora.
These companies themselves It also has offices in China.

 

　　"These companies must launch new products and cultivate their own brands.
At the same time, there are also many opportunities in the fast-growing e-commerce field and instant products.
We have now begun to develop in this direction.
" ABPA Chairman Ricardo Santin ( Ricardo Santin) said.

 

　　In addition, before the outbreak of the new crown epidemic, the Brazilian Meat Exporters Association (Abiec) decided to establish offices in Beijing and Shanghai to increase research on the Chinese retail industry and invest in the Chinese media to promote Brazilian products.

 

　　Like chicken and pork production plants, Brazilian beef plants have been seeking to expand their space in China.
However, with the improvement of Sino-US economic and trade relations, Beijing has slowed down the authorization of Brazilian beef processing plants to China.
In this case, Wilhelm Uffelmann, Roland Berger’s global head of animal protein, said that Brazilian companies must continue to invest to improve efficiency.

 

　　He said that with the improvement of genetics and nutrition, meat production still has room for growth, and the added value of products also has room for improvement.
"The internationalization window will open in the next three years.
This is the time to implement a new strategy.
"