Explore drug fair, health and nutrition exhibition, "five highlights" lead the future of the industry

On December 4, the "82nd national drug fair", "2019 TCM Expo (Autumn)", "China International Health and nutrition Expo", "China International Natural Food and beverage Expo", "2019 China Health and nutrition raw materials / packaging / Equipment Expo" and the "19th China International Conference" jointly sponsored by China Health Care Association and reed Sinopharm Expo were held Health care Expo (hereinafter referred to as the "Expo") has collectively appeared in Chongqing International Expo Center, presenting the last Carnival of the whole industry chain gathering in the medical and health industry year In recent years, China is vigorously carrying out the reform of medical service and medicine supply side, as well as improving market supervision and industry supervision policies, aiming to promote the healthy and healthy development of medicine and health industry The top-level design of the national policy leads the whole body, which will change or reconstruct the future pattern of the industry As the Lighthouse of the industry, the exhibition is undoubtedly the bright light to illuminate the industry market 　　 At 10 a.m., Liu Jingzhen, Secretary of CPC Committee and chairman of Sinopharm group, Yang Liu, deputy secretary of CPC Committee, Dong Zenghe, deputy general manager, Zhou Keqin, vice chairman of CPPCC Chongqing Committee, Hu kunping, general manager of Reed Exhibitions, Qin Xiaoming, President of China Health Care Association, pan Guangcheng, executive chairman of China Chemical Pharmaceutical Industry Association, Fu Ming, honorary president of China Pharmaceutical Business Association Zhong, Song Gang, deputy director of Chongqing Municipal Commission of Commerce, Wu Lianghe, deputy director of Chongqing Medical Insurance Bureau, chairman of medical and health care industry associations of all provinces and cities, chairman and general manager of domestic well-known enterprises and other leading guests cut the ribbon for the exhibition and opened the exhibition On the first day, the exhibition presented "five highlights" "The most famous enterprises": every autumn meeting is an important activity for enterprises to review this year and look forward to next year, which plays an irreplaceable role in grasping next year's industrial policy, market wind direction and consumption trend The exhibition is expected to attract more than 100000 professional visitors in three days to visit and negotiate, and to meet new market opportunities here 　　 In the exhibition area of more than 100000 square meters, there are more than 2000 exhibitors, including Sinopharm group, China pharmaceutical, Taiji group, Guangyao Baiyunshan, Shanghai Fosun, Huayao group, Shandong Luoxin, traditional Chinese medicine holding, Yabao pharmaceutical, Yiling pharmaceutical, Shanxi Zhendong, Yifan pharmaceutical, Anhui Baker, Anhui Huayuan, Chenxin pharmaceutical, Kunming Pharmaceutical Group and other famous pharmaceutical enterprises And new era, Kui Yuan Tang, Weihai purple, Moutai platinum wine, Wuxi Rui, yak, Nature'sWay, Swissee and other famous health nutrition enterprises, including chemical drugs, proprietary Chinese medicine, Chinese medicine pieces, Chinese medicine formula granules, Chinese medicine health preservation, OTC, biotechnology and innovation, Internet plus medicine, medicine logistics technology and equipment, medical consumables and medical devices, medical camp Sales solutions, health food, imported dietary supplements, special nutritional food, nutritional supplements, health food, natural food, functional drinks, tea and raw and auxiliary materials, packaging, equipment and other exhibits in the whole industrial chain of health and nutrition In addition, there are international pavilions from Australia, the United States, Malaysia and other countries targeting the Chinese market The business consul of the Australian Trade and Investment Commission attended the opening ceremony Medical enterprises in 18 provinces and cities, including Beijing, Guizhou, Fujian and Yunnan, are also displayed in the form of exhibition groups, of which Nanyang AI and Qiai two "Ai Du" exhibition groups are the first to appear The exhibition area of pharmaceutical marketing solutions is also a brand of innovative model exhibition area of the exhibition This time, especially for the post-4 + 7 pharmaceutical enterprise marketing transformation, it provides solutions, from research data, digital marketing, medical services, brand design, training consultation, media journals and other stages, to complete the whole process of pharmaceutical marketing one-stop! "Latest ideas": in addition to being the best platform for business and trade docking in the pharmaceutical and health industry, the policy market competition exhibition also gathers a large number of industry experts to explore the potential market and the way to break the situation here According to statistics, more than 50 high-end industry conferences and more than 250 expert reports were held in the same period of this year's exhibition, aiming to create an information highland to grasp the development direction of the industry Through the platform set up by the forum, the sparks of thinking are blooming here Pharmaceutical people jointly meet the next second's value and opportunity, and explore new ideas to improve R & D decision-making, drive marketing change and optimize business layout 　　 On the first day of the exhibition, with the implementation of the 2019 revised version of the drug administration law on December 1, the most concerned forum in the pharmaceutical field is the Summit Forum on drug evaluation and policy interpretation of pharmaceutical reform centering on the top-level design in the series of "policies and synthesis" The forum shares the top-level design policy and market impact of the medical reform in a simple way, aiming at the policies that are generally concerned by all sectors of the society at present Lectures and interactive exchanges on hot issues have been carried out to build a platform for exchange and cooperation among many participants, such as pharmaceutical enterprises, hospital managers, scientific research institutes, industry experts and scholars 　　 The market performance with policy orientation is also the focus of practitioners The comprehensive high-end forum focusing on the market, the fifth pharmchina Marketing Summit Forum, has attracted numerous attention, covering the heavyweight policies and hot topics of 2019 pharmaceutical industry: 4 + 7, DRG payment, grassroots market, medical insurance catalog adjustment, and compliance transformation, aiming to explore and deal with the marketing failure under the current policy environment New ideas and new methods for participants to benefit greatly 　　 Among the more than 20 forums in the field of health and nutrition products, the 19th China International Health Care Expo main forum was held on December 3 under the expectation of the public The forum focused on the transformation road under strict control, held dialogue and exchange on relevant policies, market supervision and transformation, capital operation, brand building and other aspects, and jointly discussed the new opportunities for market development brought about by industry reform It provides guidance and reference for industry development, enterprise operation and market innovation "The most accurate insight": with the strict supervision and fierce market competition, finding a new blue sea has become an important goal for many enterprises to break through and upgrade their profits On the first day, the forum focusing on the new consumption market of "town youth" and "mother and child market" came into being In the second new consumption Forum - exploring the new power of consumption in the sinking market, a number of industry leaders were invited to analyze the new power of the sinking market from big data, product concept, category, packaging, marketing channels and other aspects, so as to help enterprises locate the precise operation Marketing channel direction The first maternal and Infant Nutrition Forum provides practitioners in the maternal and infant industry or professionals who are about to enter the maternal and infant industry with ideas and practical experience on policies and regulations, market consumption trends, new retail, marketing and other aspects to help them find new breakthroughs There are also more than 20 "marketing and market" series forums in the field of medicine, focusing on multiple sub themes, bringing thinking collision from market access, market analysis, model innovation and marketing practice around the whole marketing link Among them, key forums such as cloud Forum - sub forum of market access, seminar of innovative drug development strategy, Summit Forum of top practical cases of breaking through development bottleneck, CSO professional development forum, and new forum of MAH in "biotechnology and innovation" series - "launch of drug R & D partner plan" and project promotion meeting "all opened on April 4 "Brightest activity": looking back and building dreams It coincides with the 70th anniversary of the founding of the people's Republic of China On the site of the exhibition, the theme exhibition of "magnificent 70 years of healthy Chinese dream striving for a new era" was specially set up in the central hall The theme exhibition takes every 10 years as an era, reviews the memorable pioneering events of the pharmaceutical health industry from 1949 to 2019, records the stories of struggle, engraves the side faces of innovation, and reviews the past Through the years, we can inspire the pride and inheritance of Chinese medicine people, and predict a better future for the industry The reform and opening up has made some people rich first, but also added more social responsibilities of remembering history and helping others In the exhibition, many pharmaceutical enterprises have been committed to public welfare and social responsibility while developing their own enterprises On the first floor of the VIP rest area of the central login hall, the theme exhibition area of "targeted poverty alleviation and medical people in action" is specially set up in the form of display boards and objects Sinopharm group, Guangyao group, Huayao group, Taiji group, Yiling pharmaceutical, Yabao pharmaceutical, Inner Mongolia general traditional Chinese Medicine Co., Ltd., Zhendong group, Chongqing Yuelai investment group and other industry leading enterprises will bring targeted poverty alleviation products to the exhibition area, transmit the contributions and efforts of pharmaceutical enterprises in the national poverty alleviation battle, and use the advantages of Sinopharm reed exhibition platform to help the We will help enterprises in the region to connect with high-quality resources in the industry, accelerate the development of enterprises, and provide impetus for regional health industry, so as to help the region out of poverty "Best experience": in addition to serving as a central hub for business docking and information exchange, exploring interaction to promote physical and mental exhibition is also an important place for ordinary people to experience and harvest new physical and mental experiences In order to transmit healthy life concept and lifestyle to the public, seven theme activity areas and "healthy life hall" are specially set up in this exhibition In the theme activity area, a variety of interactive activities, such as new product tasting, brand flash, lucky star, nutrition lecture hall, VR experience, on-site distribution of nutrition package, focus on mother and child, intestinal health, cardiovascular disease, chronic disease prevention and control, consumption upgrading, family medical equipment and other industry hot spots There are also millions of online traffic cards, live broadcast of the most in online red products and good-looking, fun and delicious wonderful activities 　　 The "health lecture hall" in the "health life hall" answers popular health topics for the audience, such as "diabetes experts tell you how to reduce sugar and protect the heart", "how to tonify the kidney in winter", "how to have a good sleep", "popularization of first aid knowledge" and so on Activities such as expert free consultation, tea school, tasting and trial are also presented in the "health life hall" 。 　　 Another form of "interactive experience" is "healthy market" The market has opened a global exploration tour of good products, bringing together embassies and consulates from various countries, industry associations, and well-known retail recommendations The organizers selected nature's way children's DHA & milk calcium series of Guangzhou aokebao Trading Co., Ltd and protein powder, Swisse of Jianhe (China) Co., Ltd More than 50 eye-catching products, such as vitamin calcium, DHA and the so-called "Immortality drugs" brought by Hong Kong Xinxing and Biotechnology Co., Ltd., are dazzling At the same time of getting the latest trend of fashion, consumption and market development in the industry, we can also find more attractive categories, ingredients and packaging for consumers, and summarize more effective marketing output paths in brand effect, online red grass planting, community marketing and other ways There are many exhibitors, deep contents and rich activities in this exhibition On the first day, both body and mind will reap a lot In the following days, there will be more wonderful activities to show, continue to ignite the winter of mountain city, and create a grand event with good practicability and appreciation You can't miss it.