echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Coatings News > Paints and Coatings Market > Facing the new advertising method, the coating industry should change its publicity thinking.

    Facing the new advertising method, the coating industry should change its publicity thinking.

    • Last Update: 2020-09-13
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    China Paint Network
    News: For every enterprise, advertising promotion is an essential part of the marketing process, high-quality advertising can not only attract consumer attention, its buying behavior plays a positive role in guiding, but also to establish a good brand image, so as to speed up the pace of market grab. However, the implementation of the new advertising law has undoubtedly given these enterprises advertising promotion under the "tight spell", therefore,
    coating enterprises
    should be a brand-new thinking into brand advertising, for a good brand building foundation.
    the core of the new Advertising Act is to combat the publication of false advertising, so there are many provisions than in the past advertising law is much more stringent, especially for the "false advertising" category has been more clearly defined.
    In addition to combating false advertising, the new Advertising Law is defining the value of advertising, the role and role of advertising in social life, and has developed a new promotional standard for the digital media era and the big data era. Because, in this era of alternate integration of old and new media, it is becoming more and more difficult for brands to gain consumer acceptance, and if false advertising is booming and the advertising environment is getting worse, the environment in which brands gain trust will naturally deteriorate.
    especially in today's advanced information technology, media pipelines, access to information too many, all kinds of true and false information mixed together, resulting in consumers more and more difficult to judge and choose. Therefore, the new advertising law to combat false advertising as the core, to create a healthy brand building environment undoubtedly has far-reaching significance. Of course, many in the advertising industry don't necessarily agree, especially for companies that are good at using speculative tactics to promote their brands.
    new era has opened, not ads are suppressed, but advertising needs to sublimation.
    coatings
    enterprises in the use of advertising promotion, pay attention to the use of new thinking, new perspective.
    In today's increasingly competitive market, many brands in order to gain the trust of consumers, usually for the effectiveness of their products, more or less do some beautification, however, there are many brands will beautify gradually evolved into "bragging" and blind exaggeration. For example, "world-leading, world-first, cosmic first" and other words are posted to various brands, this self-proclaimed advertising so that many brands get good returns.
    , however, the new advertising law will clearly define these extreme words, which would herald the end of the era of bragging, and brand self-centered hyperbole and boastful advertising would be restricted and punished. Therefore, for
    coating brand
    , it is more necessary to "true me" to face the consumer, "the table as one" brand, only more trust and welcome from consumers.
    In the past, we often received a lot of people handed us leaflets, and sometimes, somehow someone rushed into the office to sell us products and send ads, in the past, these simple and brutal forms of advertising dissemination do have a direct effect, but the new advertising law also has a limit on these acts, redefine the aesthetic function of advertising, enhance the aesthetic of advertising, has become one of the overall thrust of the new Advertising Law.
    more and more local Chinese brands are going global, brand upgrading and transformation has become a trend. The new Advertising Law puts forward new requirements on how brands can give more connotation and meaning, and brands should not only be true, but also ensure that they do not induce or mislead consumption.
    Thever, the new Advertising Act ends an era of simple and crude wayward advertising, and today's ads need to think more about how to deliver more positive, content and content, and more engaging ideas. From this point of view, the paint company's advertising will enrich those better ideas, or more able to impress people's ideas, as well as more able to enhance the advertising environment and convey aesthetic ideas.
    Conclusion: In short, when advertising paint, we should look at the overall situation with a new perspective, innovative thinking into the publicity, from the details of the promotion, so that consumers see the sincerity of enterprises, in order to make enterprise publicity and promotion effective.
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.