False propaganda must not be honest management is the survival of paint enterprises.

China Paint Network:
quality of life, people's demand for building materials home increased. As an important branch of building materials home,
coatings
industry demand has also ushered in a larger growth, but at the same time, there are many enterprises to create false propaganda to deceive consumers, but let enterprise development into trouble. Therefore, as an excellent
coating enterprises
should pay attention to product quality, integrity management, so that enterprise development on the road to health.
cost of coating enterprises includes logistics costs, store rental costs, labor costs, advertising promotional fees and so on. Because of the inflation rate, the marketing cost of Chinese paint enterprises is increasing. Among them, the continued rise in store rents, resulting in dealers' profits are compressed, especially some high-end stores rent high, so that many dealers are not expected. In this regard, the need for the country to introduce relevant policies to the paint market for certain regulation, at the same time, also need paint enterprises in adhering to the brand quality on the basis of further optimization process, from the inside out, strictly control costs, in line with market needs, really to consumers want.
Integrity issues, has been a lot of people are missing things, this is reflected in the paint and other home industry is very obvious, but in this more and more attention to the quality of life, many home adulteration incidents are still emerging. Paint sales merchants in the integrity crisis shock wave have played a "discount card" and "integrity card", the loss of "integrity" is difficult to preserve, shop traffic and sales volume has been declining.
addition, the paint market is keen to hype concepts. Feel free to visit the paint market, you can find the "God", even in the market has been sought after. However, these concepts promote whether the product really has the said function, some by the consumer itself is simply difficult to judge, and some in the actual use of the process, simply can not be used, or even affect the normal function of the product play. Experts say paint companies need to have some consumer-acceptable consumption points, and some exaggerated concepts are often just a bit of a touch of edge, as a reason for consumers to choose their own among many similar products.
especially for the coatings industry. Industry insiders believe that enterprises should be more in the consumer's perspective, think of what they want, help them solve their difficulties, the inconvenience and difficulties left to the operators themselves, convenience and convenience to consumers.
not mislead or even deceive consumers for short-term gain. According to the new media, a bad job for a paint company is enough to destroy a brand, and don't tell your consumers a fact that he can't verify, or that it's expensive for him to verify. While continuing to understand consumer psychology, our advertising must be presented in a more realistic and ingenious way, rather than stuck to simple, crude slogans.
the expression and construction of integrity,
coating brand
in the expression of integrity should be the most should do or fulfill the commitment, sustainable development. Adhering to good faith, adhere to technological innovation at the same time to ensure product quality, not hype, there is a bottom line of marketing, in order to win hearts and minds, the development of a wider market.