Fermentation force, new meat-eating generation, silver-haired economy, sports nutrition... | 2019FBIC Special Theme Exhibition Group (II)

enter the new consumption era, digital and technological innovation has changed the consumption pattern, brand, business, enterprise innovation transformation has become more urgent and in-depth. On the one hand, the images of customer groups that the business community is concerned about are infinitely segmented and labeled, adapting to the segmented consumer scene and new consumer communities with more personality to bring new opportunities for brands, on the other hand, China's local new power brands are emerging, digital trends, new retail models and consumer preferences for lifestyle improvement, health-care products to promote these brands to successfully lead the market.the future, what are the hot spots and business opportunities in the food and beverage industry that deserve attention? How can existing market leaders and new players take the lead in branding and product portfolio and fully practice consumer-centric product innovation? With insight into developments around the world and the Chinese market,
Foodaily Daily Food Network has curated 12 special themed presentations that will be presented at the 2019 Global Food and Beverage Innovation Conference (FBIC) at the Anadi Hotel in Shanghai from April 10-12: 01 Generation Food, Future Nutrition Law 02 Functional Herbs, New Definition of Healthy Drinks 03 Her Food, Decoding Products Women's Power 04 Global Innovation Awards Collection, This Is the Trend FrontLast Week,
Foodaily WeChat report for you to analyze the situation of 4 special theme exhibition groups, today we look at the new focus of it...05Fermentation Force: Ancient Process, Rongguang ContinuityA wave of natural products that provide additional health benefits through fermentation has swept the globe, and the revival of fermented foods is based on the long-term demand for more natural, fresh and functional food and beverages. Intestinal health has repeatedly ranked among the top
10 key trends in the field of food, nutrition and health, and has long-term growth momentum, through a strong association with intestinal health, fermentation forces are ready to develop. More than 1/3 of the daily food is fermented food, in addition to the traditional advantages of dairy field, the future fermentation can usher in what kind of breakthrough and outbreak? At 2019 FBIC, you'll see:(
1) Re-innovation in the area of strength: the functional benefits of fermented dairy products are already well established, and what are the key points for fermentation within dairy products? A long history and a wide audience may be a new opportunity, and milk and gold cheese by virtue of its diverse forms and high nutritional advantages by consumers;(
2) dairy outside the fermentation star: fermented Kemp tea has become a red fried chicken, plant-based fermentation products are also a strong attack, as the world's largest consumer market for fruit juice, fruit juice can win new growth through fermentation, and there are categories of unbranded ready-to-drink vinegar, low fermented wine, etc. have ushered in the early layout of the giants;(
3) functional innovation and scene integration: not only focus on intestinal health, fermentation brings more kinds of functions worthy of attention, such as improving immunity, anti-aging, anti-tumor, prevention of chronic diseases, etc.; Fermented rice wine, for example, is no longer just a food and beverage supporting role, but also a daily beverage...Mainly related categories: dairy products, beverages 06new meat consumption generation, healthy snacks for the future enjoyIn 2018, the market for high-protein and healthy snacks showed an unusual enthusiasm for protein can be obtained anytime, anywhere, can enhance satiety, energy supplementation, hunger-resistant healthy snacks for the purpose of increasing. Millennials are particularly fond of trying new flavors and foods, with the global salty snack market growing from $94.5 billion in 2015 to $138.2 billion in 2020, a compound annual growth rate of 7.9 percent, while meat snacks are the fastest growing category of salty snacks, growing at a compound annual rate of 10.5 percent over the same period, according to GlobalData.driven by two major consumer hot spots, meat snacks have a good opportunity to grow. More and more large international food companies are storing their best to introduce innovative meat products. From focusing on natural ingredients, traditional processes, global delicacies to emphasizing low-salt, low-sugar health traits, from developing more protein sources to refurbishing product forms, from targeting segments of the population, digging into specific scenes, to keeping up with dietary trends, meat snacks are trying to appeal to a new generation of consumers with a new image.From a commercial perspective, the innovation space for meat snacks is focused on three areas:(
1) has a richer protein source: in addition to the most traditional beef and pork, meat snacks from other protein sources will also have great potential, especially the return of new healthy snacks such as marine fish and shrimp crabs;(
2) more diverse product forms: break through the inherent types of dried meat, meat grains, sticks, meat innovators with more imaginative meat-containing chips, bacon roll cheese, meat-vegetable-fruit snack bags and other new forms continue to stimulate consumer interest in meat snacks;(
3) makes products more healthy plant-based meat instead of snacks are also more popular, such as coconut meat, mushrooms, vegetables, beans and other plant ingredients made of vegetarian meat snacks, both meat flavor and texture. mainly involved in the categories: snacks, catering 07 silver hair economy, the new power of the big health industry who can not escape time, who will move from youth into middle-aged and old age. After the founding of New China, the second
"baby boom" of high net worth people began to gradually enter old age in middle age, the middle-aged and elderly industry will usher in a rapid development of the "golden stage", the aging of the rich will be one of the next important demographic dividends. In
September this year, the Commission issued the General Rules for The Elderly Food (Draft for Comments), the "greasy middle-aged" concerns are very high, whether at the social level or at the national level, the special needs of the elderly groups can not be ignored, the current size of China's middle-aged and elderly-related industries more than 2.8 trillion yuan, the future will also be rapid growth. How to start from the field of food and beverage, Nuggets vast middle-aged and elderly food market? In 2019 FBIC, you will see: (
1) targets specific functional requirements of the middle-aged and elderly population: osteoporosis, arthritis and muscle atrophy seriously affect motor function, while intestinal health directly determines metabolism and immunity, with key nutrients such as calcium, vitamin D, cartilage sulfate, probiotics and probiotics being important labels for middle-aged and elderly foods; (
2) disease management: cardiovascular, three high chronic diseases and brain-related diseases let the middle-aged and elderly groups smell color change, prevention, disease management are food and beverage potential development direction; (
3) Nutritional supplements: from fortified vitamins, minerals, dietary fiber, to the design of a comprehensive and balanced nutritional formula, these products are increasingly diverse in form; Can meet the daily nutritional needs of the elderly; (
4) nutrition outside: taste and security, natural ingredients, refreshing taste, multi-texture experience, small size, portable packaging, middle-aged and elderly groups for food still have their own "human" attributes. mainly related to the categories: functional food, catering, dairy products, beverages, snacks 08 sports nutrition, young
N possible sports fitness as a healthy lifestyle, began to become more and more people's daily, led by young people sports trend has spread to the whole population. The huge sports fitness in the pursuit of
A4 waist and mermaid line at the same time, "eat well or not" has become the focus of people's attention, "three points practice, seven points eat" has become the consensus of people; China's sports nutrition market will overtake Japan as Asia's number one by the end of this year, with a compound annual growth rate of more than 20% over the past
5 years. So how to target the cutting of China's sports nutrition market cake, the introduction of sports nutrition suitable for the national conditions? In 2019 FBIC, you will see: (
1) advanced nutrition, professional breakthrough: strengthening muscles, exercise recovery, improvement and improvement of motor skills is still the core user's most concerned about the demand, crea acid, branch chain amino acids, HMB and so on become the focus of attention; (
2) Protein is still dominant: high protein remains the most mainstream claim, protein and other substances ratio has also become the key to differentiated innovation; (
3) Energy replenishment and control: focusing on energy supplementation for rapid and durable functional components into view; (
4) potential crowd and consumption scenarios: female gym-goers aiming for bodybuilding, fitness, and wellness, as well as sports-loving teenagers are becoming a living force in the consumption of sports nutrition; mainly involved in the categories: beverages, dairy products, functional foods, snacks in addition to the above introduction of the
8 special themes, there are fat return, global popularity list, "fibre" discovery, flavor map and other 4 series of special themes display, we will continue to be revealed in next week's WeChat!