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    Home > Active Ingredient News > Drugs Articles > "Fight" family bottom style into the Bo show! Roche AZ Pfizer GSK Sanofi collective "drying muscles", who has the strongest family background? 20 "top goods" spoilers in advance

    "Fight" family bottom style into the Bo show! Roche AZ Pfizer GSK Sanofi collective "drying muscles", who has the strongest family background? 20 "top goods" spoilers in advance

    • Last Update: 2022-11-15
    • Source: Internet
    • Author: User
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    The severe market environment requires innovation and confidence to solve
    .
    The annual CIIE is an important moment for many multinational pharmaceutical companies in China to collectively "show their muscles", and the difference this year is that the innovation content is exceptionally high
    .

    Changes in China's pharmaceutical industry policy, market environment, and innovation ecology have seriously "impacted" the strategic rhythm and business layout
    of multinational pharmaceutical and device enterprises (MNCs) in China.

    The environment-sensitive MNCs have already taken action to adjust their strategies, and those insensitive companies have fully realized the existence of huge challenges and are on the road of strategic adjustment
    .

    Taking stock of the strategic adjustment direction of MNC, the path is almost the same
    .

    Pay more attention to China's pharmaceutical market and enhance the strategic position
    of the Chinese market in the world.
    Astellas' strategic upgrades for the Chinese market twice in 5 years clearly confirm this point
    .

    Pay more attention to China's pharmaceutical market and enhance the strategic position
    of the Chinese market in the world.

    Pay more attention to the role of local professional managers in the Chinese market to cope with the dynamic and changing industrial environment
    .
    Roche, GSK and Sanofi have taken up the first local professional managers since entering the Chinese market
    in the past two years.

    Pay more attention to the role of local professional managers in the Chinese market to cope with the dynamic and changing industrial environment
    .

    Launch new products
    in China faster.
    Data shows that from 2016 to 2021, 280 new drugs have been launched in China, and MNC contributed two-thirds, focusing on oncology, cardiovascular and digestive metabolism
    .

    Launch new products
    in China faster.

    Pay more attention to China's innovation power and upgrade the status of
    China's R&D center.
    The time for clinical trials to be included in China is constantly moving forward, from phase III to phase I, and some even consider the influencing factors
    of the Chinese market before clinical trials.
    In addition, the global new drug launch in China has achieved a breakthrough
    of "zero".

    Pay more attention to China's innovation power and upgrade the status of
    China's R&D center.

    More integrated into China's innovation ecosystem
    .
    From "in China for China," to "in China for.
    " Global”
    。 Cooperative innovation platforms, new drug investment funds, and new project accelerators linking China's innovation forces have emerged
    as the times require.

    More integrated into China's innovation ecosystem
    .

    The 5 years of CIIE are also 5 years
    of rapid iterative upgrading and transformation of China's pharmaceutical industry.
    From the first session of hesitation to participate in the exhibition, to the fifth session of almost all multinational pharmaceutical and medical device companies in China gathered together, this "big show" witnessed the development of the industry and also showed the transformation
    of MNC's focus in China.

    Some original research drugs and brand drugs that are no longer displayed at the Expo have in fact basically withdrawn from the focus
    of MNC's promotion in China.
    E drug managers continue to pay attention to the 5th year of the Expo, and clearly perceive that at the 2022 Expo, it seems that each MNC has come up with the most competitive innovation "foundation" to show to the entire industry and consolidate confidence
    in its future development in the Chinese market.

    At the 2022 CIIE, it seems that each MNC has come up with the most competitive innovation "foundation" to show to the entire industry and consolidate confidence
    in its future development in the Chinese market.

    The severe market environment requires innovation and confidence to solve
    .

    The severe market environment requires innovation and confidence to solve
    .

    01The Chinese market strategy continues to upgrade

    The gradual establishment of the world's second largest pharmaceutical market, the policy dividends brought about by drug review reform, the outbreak of China's innovation power, and the dynamic update of medical insurance catalogues, including positive signals shared by MNC in China, local big pharma and local innovative pharmaceutical companies, are both opportunities and challenges
    for MNC.
    However, continuing to pay attention to the Chinese market should be one of the constant propositions
    .

    In 2021, it ranked top 10 in global revenue Five of MNC disclosed their results
    in China.
    According to the disclosed data of these five companies, the highest revenue in China is AZ (AstraZeneca), with revenue of 6.
    011 billion US dollars (about 38 billion yuan)
    in 2021.
    Since 2019, China has become an important source of AstraZeneca's revenue, and in 2019, AstraZeneca's revenue in China was US$4.
    880 billion, a year-on-year increase of 35%, accounting for 20.
    7% of its total global revenue.
    In 2020, it reached $5.
    375 billion, an increase of 11% year-over-year and 20.
    2%
    of its total global revenue.

    In terms of growth rate, the revenue growth of these five companies in China is basically better than its global growth rate, and Merck ranks first
    with a growth rate of 60%.
    Merck did not disclose exactly what drove its growth
    in China.
    However, the financial report shows that its nine-valent HPV vaccine achieved sales revenue of $1.
    253 billion in markets outside the United States (including China) in 2021, a year-on-year increase of 177%.

    Although K Medicine did not enter medical insurance through drug price negotiation, its revenue in China still showed an absolute advantage
    over some companies of PD-1 Four Tigers.

    In addition, although some pharmaceutical companies are not among the top 10 global revenue in 2021, their performance in China is also very strong, such as Eli Lilly
    .

    In 2021, Lilly China's revenue was US$1.
    661 billion, a year-on-year increase of 49%, making it Lilly's best-performing market in the world, accounting for 5.
    9%
    of Lilly's global revenue.
    There is also Novo Nordisk, with total revenue of DKK 140.
    8 billion (approximately USD 21.
    535 billion) for the full year of 2021, of which China revenue was DKK 16.
    019 billion (approximately USD 2.
    449 billion), a year-on-year increase of 14%, accounting for 11.
    38%
    of Novo Nordisk's global revenue.

    The strong potential of the Chinese market has enabled MNC to continuously upgrade its China market strategy
    .

    The strong potential of the Chinese market has enabled MNC to continuously upgrade its China market strategy
    .

    In 2019, Astellas established Greater China and became Astellas' global priority market, reporting directly to the top management of the group, achieving a leap from the second tier to the first tier
    .
    In the same year, Astellas restructured and established the Oncology Business Unit, and the company's strategic focus shifted to focus on oncology, innovative drugs and therapies
    .
    In 2021, Astellas once again carried out structural adjustments, forming one headquarters and two centers, and the Greater China headquarters was officially settled in Beijing, and Astellas China once again entered a new stage
    of development.

    "Volume and speed" is the biggest difference between China and other emerging markets in the world in the eyes of Ahinstar China, and it is based on this that he led this stable Japanese pharmaceutical company to upgrade its structure twice in five years and become the world's second fastest growing priority market
    .

    02Synchronous R&D plan

    In the past, one of the headaches for the head of MNC China and the head of R&D was how to persuade the headquarters to quickly carry out clinical trials in China and apply for marketing
    .
    A head of MNC China once recalled that he led the Chinese management team to visit various business units related to research and development on the sidelines of meetings at the global headquarters, hoping to launch a new drug in China, but after a long period of communication, it still did not happen
    .

    Today, it is almost common to
    include the Chinese market in key global research.

    Today, it is almost common to
    include the Chinese market in key global research.

    According to RDPAC research, in 2020, only 42% of multinational pharmaceutical companies tacitly accepted China to be included in global key research, and a year later, this number has grown to more than 67%; In addition, in 2021, more than two-thirds of multinational pharmaceutical companies have indicated that more than 10% of pipelines will use China as the first country to submit NDA (New Drug Registration Application), which is less than one-third
    in 2020.
    According to RDPAC CEO Kang Wei, at this year's CIIE, RDPAC will release the "Blue Book of Promoting China's Pharmaceutical Innovation with High-level Opening-up" to introduce MNC's development, achievements, and future prospects
    in China.

    During CIIE 2022, Roche will exhibit a new drug planned to premiere in China, Crovalimab
    .
    It is reported that Crovalimab is used in rare blood diseases, C5 complement inhibitors
    for the treatment of paroxysmal nocturnal hemoglobinuria (PNH).
    In addition, Phesgo, the world's first dual-target subcutaneous compound drug for breast cancer anti-HER2, which will be launched in China; Polivy, the world's first ADC drug (antibody drug conjugate) targeting CD79b, will be launched in China and will benefit Chinese lymphoma patients
    .

    Sanofi Vaccine brings Beyfortus, the world's first and only widely used respiratory syncytial virus (RSV) prevention method in infants, which is also the first of its debut in China, and it has been awarded the "Breakthrough Therapy Program"
    by the National Center for Medical Products Evaluation (CDE) of China.

    Gilead China will exhibit the world's first and only approved antibody-conjugate drug targeting Trop-2 (gosastuzumab ®) for the treatment of relapsed or refractory metastatic triple-negative ®
    breast cancer.

    Source: Blue Book of Promoting China's Pharmaceutical Innovation with High-level Openness

    03 Landing and flowering, ace products are the first to see

    The countdown to the Expo has begun, and all MNCs are also working hard to brighten the "family base"
    .

    Roche will showcase more than 30 innovative drugs and new indications, including nearly 10 global innovative products that will be launched in China, covering multiple disease fields
    such as tumor immunity, hematological cancer, rare diseases, pan-tumor and anti-influenza.

    The theme of GSK's booth is "Together", marking that GSK will focus on the four core therapeutic areas of infectious diseases, HIV, oncology and immunology, and its blockbuster products will be presented at the Expo with new indications, including the new Belitten, Cirishi, Dovito and so on
    .

    Under the theme of "Pioneering with Strength, Promising Strength", Takeda Pharmaceutical will showcase eight of Takeda's world's first-in-class, best-in-class innovative products and breakthrough therapies
    in core areas such as digestion, oncology, and rare diseases.

    Novo Nordisk will highlight 14 innovative drugs and 8 injection devices
    in the fields of diabetes, hemophilia and growth failure diseases at the Expo.

    Merck Healthcare brings high-quality, innovative medicines and innovative solutions
    .
    In the field of assisted reproduction, through advanced digital technology, we continue to empower 360° one-stop solutions covering drug treatment, laboratory technology and services; Innovative targeted anti-tumor drugs, the world's first oral MET inhibitor (c-Met inhibitor) approved for the treatment of advanced non-small cell lung cancer with MET gene mutations, are expected to be launched
    next year.

    Bayer will bring a new mechanism of action for chronic heart failure treatment drug Vicotec ® (Vericiquet), the first non-steroidal selective mineralocorticoid receptor antagonist Koshinda ® (pheneridone) approved for chronic kidney disease associated with type 2 diabetes, and the pan-tumor precision targeted therapy drug Viteket ® (lalotinib).

    AstraZeneca has four innovative drugs that debuted at the 5th CIIE, namely Shulirui in the field of rare diseases, and a unique design antibody conjugate drug targeting HER2 jointly developed and commercialized by AstraZeneca and Japan's Daiichi Sankyo Enhertu, the world's first new generation of highly selective BTK inhibitor Calquence, new crown neutralizing antibody combination drug Evusheld
    .

    The following are the highlight products of some exhibitors at the Expo: (in alphabetical order of enterprise name)

    The following are the highlight products of some exhibitors at the Expo:

    AbbVie: Skyrizi

    AbbVie will showcase AbbVie's future "Constellation" program at this year's CIIE, bringing the "China Premiere" of five innovative products in four key areas of immunology, oncology, neurology and ophthalmology:

    Skyrizi, a key product of immunology, is a humanized immunoglobulin G1 (lgG1) monoclonal antibody that inhibits its mediated signaling pathway
    by selectively binding to the p19 subunit of interleukin-23 (IL-23).
    It has been approved for the treatment of psoriasis and psoriatic arthritis
    in countries such as Europe, America and Japan.
    Indications for Crohn's disease have also been approved
    in the United States.
    In the next 5 years, several indications in the fields of gastroenterology, dermatology and rheumatology will be approved
    worldwide.
    Skyrizi has submitted a marketing application for ulcerative colitis to the Chinese drug regulatory authority, which is expected to benefit more Chinese patients
    in the future.

    Allergan Aesthetics: Cool Sculpting ®

    ®

    Allergan Aesthetics, a global medical cosmetology biopharmaceutical company, will showcase Diamond Glow®, a skin care device and functional skin care product Skin, which are not yet on the market in China Medica®, exhibited classic products including botulinum toxin botulinum toxin Botox ®, the world's production and sales of 100 million units of the leading hyaluronic acid brand Joe Arden ® approved series in China, and the newly upgraded cool plastic ® non-invasive cryofat reduction device
    。 Among them, the Joyaden series includes the first to enter China for the ultimate and elegant ®, China's first approved hyaluronic acid filler for cheek indications Qiao Yaden ® ® Plump XC, China's only hyaluronic acid product ® approved for lip injection, Juvéderm®Volux® for improving chin and jaw facial volume that can only be used in Hainan Lecheng pilot area in China, and filling the domestic cross-linked hyaluronic acid to improve facial and neck fine lines, ® Juvéderm®VoliteTM
    that also improves the gap in the skin market.

    Alcon: Precision ™ 1

    LIGHT-CLEAR DAY-TO-THROW ™ IS THE FIRST CONTACT LENS TO APPLY ALCON'S PATENTED INNOVATIVE SMARTSURFACE™ ™ TECHNOLOGY, PROVIDING LONG-LASTING HYDRATION AND A GOOD VISUAL EXPERIENCE
    FOR USERS WHO NEED TO WEAR IT FOR A LONG TIME.
    Verofilcon is used in this product A new generation of silicone hydrogel material, so that it can achieve high oxygen permeability, meet the oxygen demand of the cornea, and care for eye health
    .
    SMARTSURFACE™ ™ is a lens surface treatment technology based on layered water-containing technology, which can make the surface water content of the lens reach 80%, bringing long-lasting wetness and comfortable touch
    that traditional silicone hydrogels cannot have.
    Not only that, the light day ™ throw is also a class of anti-UV products certified by the International Organization for Standardization, adding a health shield to the eyes to resist ultraviolet rays
    .

    Bayer: Vitekai ® (lalotinib)

    Larotinib is a major advance
    in cancer treatment as the first treatment specifically designed specifically for adult and pediatric patients with TRK fusion tumors, targeting drivers of tumor spread and growth rather than the primary site of the tumor.
    The approval of Vitekai ® in China provides a new treatment option for TRK fusion tumor patients, leading a new era
    of precision tumor therapy.

    Boehringer Ingelheim: Pesolimab

    It is expected to achieve "simultaneous development and listing in China and the world" of GPP "nemesis" pesolimab
    .
    The first-in-class immunological new drug spesolimab (generic name: pesolimab injection) for the treatment of the onset of generalized pustular psoriasis (GPP) of a rare skin disease is expected to be approved in China in 2022, almost simultaneously
    with the FDA approval (September 2022).
    Benefiting from the promotion of the "China Key" project, Pesolimab is the first innovative drug
    of Boehringer Ingelheim to participate in early clinical trials in China and achieve global simultaneous registration application.

    GlaxoSmithKline: Bivalent HPV vaccine Cirishi

    As the first HPV vaccine approved for marketing in China, GSK bivalent HPV vaccine Xirishi will be unveiled again this time, as the first HPV vaccine approved for two-dose vaccination in China, this Expo is also the first exhibition
    of its two-dose vaccination procedure for girls aged 9-14 years old.
    In addition to innovative products, during the Expo, GSK will invite a number of preventive immunization and clinical experts to visit the booth to popularize knowledge about cervical cancer prevention and HPV vaccines, help the public understand HPV vaccines scientifically, and eliminate "vaccine hesitancy"
    .

    Pfizer: Talazoparib

    Pfizer brought the innovative dual-mechanism PARP inhibitor Talazoparib, a global star product of Pfizer oncology to achieve the Asian premiere
    through the Expo stage.
    The latest announcement of TALAPRO-2 The Phase III study results demonstrate that Talazoparib is the first PARP inhibitor to be clinically beneficial in patients with metastatic castration against prostate cancer (mCRPC) in combination with enzalutamide, which means that mCRPC patients are no longer limited by genetic testing and will also provide new and promising treatment options
    for patients with first-line treatment.

    Gilead: Topavi ® (gosastuzumab)

    Topavil (gosatuzumab ®) is the world's first and only approved antibody-conjugate drug targeting Trop-2 for the treatment of relapsed or refractory metastatic triple-negative breast cancer targeting the Trop-2 receptor, a cell surface antigen that is overexpressed in many tumor types, including more than 90% of breast and bladder cancers
    .
    The appearance of Topway at ® the Expo means that Gilead China has begun to enter the field of
    oncology.

    Contith: MynxGrip blocks the hemostatic system

    The revolutionary new generation of vascular closure product is the first in China for the closure of puncture openings for all interventional procedures in the femoral artery
    .
    It adopts the world's unique and only "balloon plugging" technology, which has the core advantage
    of "taking the initiative to stop bleeding and leaving no trace after healing".
    Candis is always exploring breakthrough technology for vascular closure, aiming to avoid additional blood transfusion and surgical repair due to puncture complications (such as retroperitoneal hemorrhage, pseudoaneurysm, infected amputation, etc.
    ), reduce patient pain and financial burden, and safeguard the final step of interventional surgery!

    Roche: vepostuzumab (Polivy®)

    Vepostuzumab (Polivy®) is the world's first ADC drug (antibody drug conjugate) targeting CD79b, and the experimental data exceeds the gold standard for first-line treatment in the past 20 years, breaking through the "ceiling"
    of diffuse large B lymphoma (DLBCL) treatment.
    In recurrent or refractory diffuse large B lymphoma (R/R DLBCL) achieved triple patient benefit
    .
    It will be launched in China soon, benefiting lymphoma patients
    in China.

    Merck: Assisted reproduction solutions

    In the field of assisted reproduction, Merck continues to empower 360° one-stop solutions covering drug treatment, laboratory technology and services through advanced digital technology, from advanced egg freezing technology, controlled ultra-stimulation drugs, luteal support, and improved follicle development to laboratory temperature, humidity, safe light and gas concentration control, and its advanced drugs, technologies and solutions further help improve the success rate of assisted reproductive technology (ART) and make patients undergoing assisted reproduction have a more comfortable treatment experience
    。 Currently, around 5 million babies have been born
    worldwide with the help of Merck assisted reproduction solutions.

    Merck: Monogravir

    The oral anti-new coronavirus drug monogravir, jointly developed by Merck and Ridgeback, is the first authorized oral anti-new coronavirus drug, which has obtained marketing authorization or emergency use authorization in more than 40 countries or regions around the world as of the end of August 2022, including the United States, the European Union, Australia, Japan, South Korea, Hong Kong, Taiwan, etc.
    Merck has supplied more than 8.
    6 million courses of monogravir to more than 30 markets worldwide, treating more than 1.
    8 million patients
    .
    Merck's regulatory applications around the world are being submitted and reviewed
    .

    Novartis: Pluvicto radioligand therapy

    In March 2022, Novartis radioligand therapy Pluvicto received approval from the U.
    S.
    Food and Drug Administration (FDA) for the treatment of adult patients
    with prostate-specific membrane antigen (PSMA)-positive, metastatic castration-resistant prostate cancer (mCRPC).
    These patients usually received androgen pathway inhibitors and taxane-based chemotherapy
    .

    Radioligand Therapy, RLT) is a precision anti-cancer therapy, the principle of which is that radioisotopes bind to targeted molecules (ligands), and after intravenous injection, specifically bind to biomarkers expressed on the surface of target cells (mainly cancer cells), localize tumor lesions throughout the body (such as soft tissues, lymph nodes or bone), emit radiation, kill target cells, and have limited
    damage to surrounding healthy tissues.

    Novo Nordisk: Digital solutions

    Novo Nordisk showcased two digital disease management tools – Novo Nordisk's first digital platform to support services for patients with rare diseases, "Novo Care – Making a Difference", and China's first connectable and transportable smart insulin pen No.
    ®6
    .
    Novo Nordisk continues to work with partners to create innovative digital health solutions
    for patients through a combination of hardware and software.

    Organon: Companion

    As the only single-root subcutaneous implant contraceptive product approved in China, Epinon ® is a long-acting reversible contraceptive method that provides women with high-efficiency contraceptive effect
    for up to 3 years by implanting progestogen-containing extended-release materials under the skin on the inside of the upper arm.
    It officially entered China in 2012, providing Chinese women with a "fertility-friendly" contraceptive option
    .

    JOHNSON & JOHNSON MEDICAL SCIENCE: VARIPULSE® MAGNETOPOSITIONING MULTICHANNEL PULSE ABLATION CATHETER

    VARIPULSE® MAGNETOPOSITIONING MULTICHANNEL PULSE ABLATION CATHETER

    VARIPULSE® magnetic positioning multi-channel pulse ablation catheter is currently the leading technology in the field of atrial fibrillation ablation worldwide, using high-voltage short-term electrical pulse technology to lead to irreversible electroporation of the cell membrane, which eventually leads to apoptosis, thereby helping patients treat atrial fibrillation
    .
    This product will help doctors to ablate according to the treatment strategy of each patient with atrial fibrillation to better serve the patient
    .

    Sanofi: Dapital ® (dupilumab injection)

    This year is the fifth time that Dabito ® has appeared
    on the stage of the Expo.
    As the first targeted biological agent for the treatment of moderate to severe atopic dermatitis, it can target the core and key driving factors of atopic dermatitis, interleukin 4 (IL-4) and interleukin 13 (IL-13), block the type 2 inflammatory pathway in the pathology and development of atopic dermatitis, and effectively inhibit the type 2 inflammatory response, thereby treating atopic dermatitis
    .

    In July of this year, Dabito ® was nominated
    for the 2022 Galen Award for "Best Biotechnology Product Award".
    The Galen Prize, known as the "Nobel Prize in the pharmaceutical world", is the highest honor recognized by the pharmaceutical and biomedical industry to recognize outstanding new drug discoveries and is the highest honor
    in the field of drug research and development.

    Sanofi vaccine: Beyfortus (nirsevimab)

    The Sanofi vaccine brings Beyfortus, the world's first and only widely available respiratory syncytial virus (RSV) prevention method for infants, which provides sustained protection
    for infants throughout the RSV epidemic season with just one injection.
    This is also the product's debut in China, and it has been awarded the "Breakthrough Therapy Program"
    by the National Center for Drug Evaluation (CDE) of China.

    RSV is the most common cause of lower respiratory tract infections in infants, including bronchiolitis and pneumonia
    .
    RSV is also the leading cause of infant hospitalizations worldwide, and the majority of hospitalizations occur in healthy term infants
    .
    At present, there is no RSV prevention method in China, and the treatment is limited to relieving symptoms
    .

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