Five development trends of major health industry in 2019

[100 million euro guide] in the 21st century, health industry has become a global hot spot, and it will become a global wealth concentration industry after it Internet industry The picture comes from "123rf Com CN" [editor's note] with the in-depth implementation of the national strategy of promoting the construction of healthy China, various regions have issued a number of measures to help the development of large health industry, and regard the development of large health industry as the focus of promoting the transformation and upgrading of local economic structure, promoting supply side structural reform, and new economic growth point In 2019, what are the noticeable trends in the big health industry? This paper is published in the Journal of knowledge economy by Chen Jie and edited by yiou University for reference In the 21st century, health industry has become a global hot spot, and it will become a global wealth concentration industry after it Internet industry With the in-depth implementation of the national strategy to promote the construction of healthy China, many measures have been put forward to promote the development of large-scale health industry, and the development of large-scale health industry has been regarded as the focus of promoting the transformation and upgrading of local economic structure, promoting supply side structural reform, and a new economic growth point At the same time, China's residents' income level continues to improve, the upgrading of consumption structure continues to accelerate, people's requirements for the quality of life are increasing, and the health industry has ushered in unprecedented opportunities and broad prospects for development The development in recent years has laid a solid foundation for the big health industry Looking forward to the future, from the policy, macro and micro level, the big health industry has shown some trends The favorable policies will continue at present Due to the acceleration of industrialization, urbanization and population aging, and the continuous changes of disease spectrum, ecological environment and lifestyle, China still faces a complex situation of multiple disease threats coexisting and multiple health influencing factors interweaving Therefore, health problems are more and more mentioned by the people What the people want, what the government does In August 2016, general secretary Xi Jinping stressed at the National Conference on health and health, "we must adhere to the correct policy of health and health, focus on the grass roots, reform and innovate as the motive force, and give priority to prevention." "Integrating health into all policies" is an important part of the national health and health work policy and one of the important means to promote the construction of "healthy China" and realize the health of the whole people On October 25, 2016, the State Council issued the outline of "healthy China 2030" plan This is the first medium and long-term strategic plan in the field of health put forward at the national level since the founding of the people's Republic of China The outline defines the overall strategy for building a healthy China in the next 15 years, and highlights three key contents: first, prevention first, moving forward, promoting a healthy lifestyle, reducing disease incidence, promoting resource subsidence, and achieving affordable and sustainable development; second, adjusting and optimizing the health service system, strengthening early diagnosis, early treatment and early rehabilitation, and building a strong grassroots foundation On the one hand, we should promote the development of health industry and better meet the health needs of the masses; on the other hand, we should take "co construction and sharing, health of the whole people" as the strategic theme, adhere to the government's leadership, mobilize the whole society to participate, promote the co construction and sharing of the society, make everyone self-discipline, and realize the health of the whole people After that, some policies and measures to promote the healthy development of private investment, guiding opinions on promoting the construction of livable environment for the elderly, guiding opinions on accelerating the development of fitness and leisure industry, several opinions on opening up the pension service market in an all-round way to improve the quality of pension service, guiding opinions on developing healthy villages and towns in healthy cities, and central financial support Dozens of relevant policies, such as the notice on carrying out the reform pilot work of home-based and community-based elderly care services, the guiding opinions on promoting and standardizing the application and development of health care big data, and the guiding opinions on promoting the combination of health care and elderly care services, have been successively issued Specific measures and guiding opinions are given for the development status and problems in the field of big health At present, China's large-scale health industry is booming According to relevant national plans, by 2020, the market scale of large-scale health industry brought by "healthy China" is expected to reach 10 trillion yuan; by 2030, it will exceed 16 trillion yuan, three times the current market scale The next decade will be a golden one for the big health industry Combined with the development experience of health industry in developed countries, China's large health industry accounts for less than 5% of GDP, which is far behind that of developed countries by more than 10% With the adjustment of industrial structure becoming the mainstream trend, the possibility of China's encouraging the development of big health industry to issue favorable policies will continue As an outstanding representative of Chinese civilization, the share of traditional Chinese medicine has been gradually expanded, which is a medical science formed and continuously enriched by the Chinese people of all ethnic groups in thousands of years of production and living practice and in the struggle against diseases In the process of historical development, traditional Chinese medicine is inclusive, innovative and open, forming a unique outlook on life, health, disease and prevention, realizing the integration and unity of natural science and human science, and containing the profound philosophy of the Chinese nation With the change of people's health concept and medical model, traditional Chinese medicine has shown more and more unique value Since the founding of new China, China has attached great importance to and strongly supported the development of traditional Chinese medicine Traditional Chinese medicine and Western medicine complement each other's advantages, promote each other, and jointly safeguard and improve people's health, which has become an important feature and significant advantage of medical health and health undertakings with Chinese characteristics On December 6, 2016, the white paper of Chinese Medicine published by the State Council pointed out that China attaches great importance to the development of Chinese medicine Since the 18th National Congress of the Communist Party of China, the party and the government have put the development of traditional Chinese medicine in a more important position and made a series of major decisions and arrangements The white paper points out that in 2016, the CPC Central Committee and the State Council issued the outline of "healthy China 2030" as a program of action to promote the construction of healthy China in the next 15 years, and put forward a series of tasks and measures to revitalize the development of traditional Chinese medicine and serve the construction of healthy China The State Council issued the outline of strategic planning for the development of traditional Chinese medicine (2016-2030), which promotes the development of traditional Chinese medicine as a national strategy and makes a systematic plan for promoting the development of traditional Chinese medicine in the new era It is expected that by 2020, everyone will basically enjoy the service of traditional Chinese medicine, and the industry of traditional Chinese medicine will become one of the important pillars of the national economy By 2030, the service field of traditional Chinese medicine will be fully covered The capacity of medical and health services has been significantly enhanced, making greater contributions to economic and social development According to big data, new progress has been made in the construction of Chinese medicine industry in 2017, with the industrial scale reaching 1750 billion yuan, an increase of 21.1% year on year The number of diagnosis and treatment in traditional Chinese medicine medical institutions has exceeded 1 billion; the medical revenue has reached 364.8 billion yuan, close to 10% of the total revenue of medical institutions; the total number of health personnel in traditional Chinese medicine has reached 1.225 million, and the number of medical practitioners has reached 543000, accounting for 44.3%; the number of in-service traditional Chinese medicine institutions in China has reached 477, with an average annual growth of 78.1% According to the white paper of China's traditional Chinese medicine, by 2020, the great health industry of traditional Chinese medicine will exceed 3 trillion yuan, with an average annual compound growth rate of about 20% In 2018, the central and local governments successively issued a number of supporting policies in promoting the development, modernization and standardization of traditional Chinese medicine For example, the State Drug Administration issued the technical guidelines for the revision of the processing specifications of Provincial Traditional Chinese medicine pieces, the administrative provisions for the simplified registration and approval of ancient famous traditional Chinese medicine complex preparations, and the technical guidelines for clinical evaluation of drug-induced liver injury of traditional Chinese medicine Then, the State Administration of traditional Chinese medicine and the Ministry of science and Technology issued the guiding opinions on strengthening the scientific and technological innovation of health services of traditional Chinese medicine; Premier Li Keqiang signed the order of the State Council to modify some provisions of 10 administrative regulations, such as the regulations on the protection of traditional Chinese medicine varieties, and made many modifications to the regulations on the protection of traditional Chinese medicine varieties; the State Health Committee issued the national basis This drug catalogue (2018 version), etc The release of these policies has greatly improved the service capacity of traditional Chinese medicine and promoted the construction of a healthy China In addition, one belt, one road initiative, is being promoted in all countries along the line According to one belt, one road one belt, one road, 2016, 2020, the new pattern of "all directions and one way" cooperation in Chinese medicine basically came into being In collaboration with the countries along the border, 30 overseas Chinese medicine centers were set up, 20 international standards for Chinese medicine were issued, 100 kinds of Chinese medicine products were registered, and 50 models of Chinese medicine foreign exchange and cooperation demonstration base were built Traditional Chinese medicine has become an important part of health economic and trade cooperation between China and ASEAN, EU, Africa, central and Eastern Europe and other regions and organizations In the future, the development of traditional Chinese medicine overseas will also actively build the talent supply chain, industrial supply chain and financial supply chain, and finally promote the internationalization of traditional Chinese medicine Large enterprises continue to cross the border, health and health industries, and the blue ocean of the market has attracted many enterprises In recent years, many pharmaceutical companies have entered the field of big health, looking for new profit growth points Pharmaceutical enterprises have natural advantages in scientific research and technology in the development of big health field, so it is not surprising that they have turned to big health field The cross-border large-scale health industry of many unrelated large-scale enterprises indicates the potential and Prospect of large-scale health industry In 2015, before Alibaba went public, Ma Yun put forward the "double H" strategy - Health & happiness Alibaba's future strategy focuses on "health" and "happiness", and "health" is before "happiness" Before going public, e-commerce, payment, cloud, etc served as the engine in the Alibaba system, while the medical health and entertainment business will bear the important task in the future It can be seen that health care plays an important role in Ali's strategic vision Ali health has done two main things: first, continuously injecting business related to the pharmaceutical and electrical business, including the operation of Tmall Medicine Museum, blue hat health care business and the recent medical business of the medical device Two is the entrance of services provided by Taobao and Alipay platforms, and achieves the opening and transformation of resources The effect is very obvious Ali health's revenue continues to increase, from 30.42 million yuan in 2015 to 2.442 billion yuan in 2018 With the merger of medical device e-commerce business this year, the subsequent revenue growth will be more strong From the establishment of Ali health, to provide Tmall medical services, on-line Alipay "future hospital", Ali cloud medical AI technology and mode update, to now join Xinhua Pharmaceutical, and Tongrentang, Kyushu Tong launched the first "national family expired drug recovery alliance", Ali great health territory constantly expanding territory Tencent announced in 2014 that it entered the field of big health In 2016, it accelerated the pace of layout in the field of health, invested dozens of health care projects, launched the strategy of "Teng AI medical care", and linked the four businesses of intelligent terminals, doctors platform, financial health insurance and health big data, and built a closed loop of "Internet plus chronic disease" management mode At the same time, Tencent also controls Dr penguin and arranges offline clinics It is committed to creating a closed-loop service of "prevention and testing + treatment + rehabilitation management" through the innovative way of Internet sharing In addition, Internet giants such as Baidu, Jingdong and Xiaomi are also sparing no effort in the field of Internet health care and big health On January 12, 2019, at the 2018 annual meeting of Wanda Group held in Qingdao, chairman of Wanda Group