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    Home > Food News > Food Articles > Five suggestions for dairy companies to get through the "platform" period.

    Five suggestions for dairy companies to get through the "platform" period.

    • Last Update: 2020-09-01
    • Source: Internet
    • Author: User
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    Shen Haipeng Reporter
    After 20 years of rapid development, China's dairy industry has become an advanced technology and equipment, product variety is relatively complete, production and consumption of basic adaptation to the modern food manufacturing industry. This is the result of the correct leadership of the CPC Central Committee and the State Council, the result of strict supervision and monitoring by the government, and the result of the efforts of all members of the emulsion., China's dairy industry has reached a considerable scale, has been the world's third largest dairy producer. According to Song Kungang, honorary chairman of the China Dairy Industry Association, in terms of technical equipment and management norms, the past 20 years has been the largest period of new construction, expansion and technological transformation projects in China's dairy industry. Especially in 2010 and 2014, when the production license was issued twice, the level of technical equipment, automation, testing ability, workforce and management level of enterprises have been greatly improved. In terms of industry size, in 1995, the total output value of the national dairy industry was 7.835 billion yuan, accounting for 7.87 percent of the total output value of food (99.507 billion yuan), the sixth largest in the food manufacturing industry. By 2014, the dairy industry's main business revenue reached 329.773 billion yuan, accounting for 16.28 percent of the food manufacturing industry (2026.167 billion yuan), the third largest food manufacturing industry. In 1995, the country's top ten dairy dairy products production of 5.6 tons, accounting for 13.3% of the industry's total output. By 2014, the total output of dairy products of the top ten enterprises in China was 10.44 million tons, accounting for 39.4% of the total output of the whole industry, and the total output value of the dairy industry was 146.7 billion yuan, accounting for 44.5% of the total output value of the industry. In the early 1990s, there were few milk powder factories that processed 200 tons of fresh milk a day, and today the largest milk powder factory processes 1,200 tons of fresh milk per day; In 1995, the dairy industry output value of the largest dairy enterprises was only 128 million, and in 2014 Yili Group's dairy production reached 4.31 million tons, with sales revenue of 54.4 billion yuan, ranking 10th in the world (2013) Mengniu Group's dairy production reached 3.76 million tons, sales revenue of 50 billion, ranked 11th in the world (2013 data ranking), while the per capita share of dairy products increased nearly sixfold to meet market demand.however, the change of eating habits can not adapt to the rapid development of the dairy industry, in the vast rural areas, dairy consumption growth is slow, rural per capita consumption is only 1/4 of urban residents, resulting in a structural surplus of the dairy market. Especially in recent years, the price of dairy products in the international market continued to decline, imports increased significantly, domestic production growth was slow. According to statistics, from 2005 to 2009, the average annual growth rate of milk production was 10.6%, and the average annual growth rate of dairy products was 15.8%. The shortage of milk sources and the phenomenon of milking cows occurred. From 2013 to 2014, milk production stagnated, dairy production showed negative growth for the first time, cattle milking took place in many parts of the main producing areas, and China's dairy industry entered the "platform" period.into the "platform" period of China's dairy industry, production and consumption growth shows a flat trend, the impact of the international market will be more obvious, with the international market ups and downs, the growth rate is expected to hover around 5%. Dairy farming industry will be greatly affected, raw milk purchase prices will remain depressed, and will be with the international market dairy price fluctuations and show a "responsive" change. The market downturn will not be a big improvement in the short term, the impact of imported products on the market will intensify, the impact of products is not limited to milk powder products, the impact on liquid milk will also appear.."Platform" period is the process of industry development must go through the stage, but also the industry gradually mature performance, but come a little earlier, and we have not been fully prepared. In order to adapt to the reality of the "platform" period, China's dairy industry must take countermeasures as soon as possible and make corresponding adjustments in industrial structure, product structure and development mode. For the future development of dairy enterprises, Chairman Song Kungang put forward 5 suggestions., we should raise the level of dairy farming, reduce production costs and enhance the market competitiveness of domestic dairy products. China's small-scale dairy farming, breeding technology is difficult to promote, low cow production, coupled with feed costs, labor costs, transportation costs and farm management costs and other rising factors, resulting in high cost of dairy farming, high milk prices. At present, the price of domestic raw milk is higher than that of dairy developed countries by more than 50%, resulting in weak competitiveness of the domestic dairy market and a substantial increase in imported products. To enhance the competitiveness of the domestic dairy market, we must start with milk prices. Adopt and promote advanced breeding technology, improve the level of dairy farming, improve the yield of cows, reduce production costs, reduce milk prices. This is the key to enhance the competitiveness of China's dairy market, now enterprises should vigorously help and cooperate with cows to do this work step by step.second, to develop the industry's dynamic joint, enhance the industry's ability to resist risks. Dairy farming is also the basis of dairy processing, is the common period of interests in the industrial chain, the common prosperity of the two parts, will drive the development of the industry. "Platform" period, due to fluctuations in the consumer market, poor economic efficiency of the dairy industry, the most vulnerable to risk is the dairy industry, to ensure the basis of the dairy industry, we must actively develop the vertical union of the industrial chain, processing enterprises and dairy farms, to form a close economic union. At the same time, dairy enterprises should expand sales channels, vigorously develop network sales, send products home services, reduce sales costs, to the advantages of the entire industrial chain to support the development of the industry, and jointly resist risks., we should speed up the restructuring of products to adapt to the characteristics of market consumption. China has entered the ranks of the world's high milk prices, milk shortage, high milk prices will be the bottleneck that plagues the development of the dairy industry, in the short term, it is difficult to be completely resolved. Domestic production is also increasingly influenced by international markets, and some products lack market competitiveness. Speeding up product restructuring is an inevitable suggestion for the development of the industry during the "platform" period. It is suggested that base-based enterprises should reduce the proportion of production of ordinary milk powder and produce high value-added milk powder, such as formula powder, modulated milk powder, functional milk powder, solid milk-containing beverages, deep-processed products, etc., and conditional enterprises should increase liquid milk production. Urban enterprises should vigorously develop sterilized milk, fermented milk, milk drinks, functional milk and so on.fourth, we should adjust the development model and shift the focus to the consumption area. China's dairy enterprises are roughly divided into urban and base-type, base-type generally far away from consumers in agricultural areas, pastoral areas, semi-agricultural and semi-pastoral areas, these places are vast land, forage feed resources rich, suitable for a large number of dairy cows, low milk costs, but far away from consumer areas, so the product is mainly milk powder. In the late 1990s, a few enterprises began to produce sterilized milk, and achieved good results. Urban enterprises close to the consumption area, suitable for the rapid consumption of milk characteristics. However, by the land, forage feed, environmental protection and other conditions, can not raise a large number of cows, so the product to sterilization milk, fermented milk, milk drinks, ice cream-based. After more than 20 years of rapid development, urban-type, base-based dairy industry has been fully developed, become the main force of the industry, for the development of China's dairy industry to contribute. With the improvement of economic development level, the change of consumption characteristics and the convenience of transportation conditions, the regional distribution of dairy industry development should also be adjusted accordingly. Urban enterprises should develop outwards, expand to areas with resource advantages, and establish production bases for foreign countries. Base-based enterprises should have a plan to move closer to the consumer area.fifth, to make China's dairy industry "into" the world. The integration of the world economy, first of all, brings about the integration of commodity markets. At present, tariff measures have lost the function of protecting domestic dairy products, especially with the implementation of China's free trade agreement with the countries concerned, dairy products will bear the brunt of the facts over the past few years has proved this trend, the world dairy industry "integrated" into China, China's dairy industry should also be "integrated" into the world dairy industry chain, in order to be able to continue to develop. It is an important way for Chinese state-owned enterprises to build bases and develop production in resource-advantaged countries to meet the needs of domestic market demand and production. At present, some far-sighted enterprises began to go out to try to build production bases in resource-advantaged countries, and got better results. Enterprises going out should focus on the development of products for milk powder products, including infant milk powder; The significance and effect of going out will gradually appear, and qualified enterprises will actively explore and try.
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