Five years ago revenue of nearly 200 million, now the list price of 40 million no one wants this hospital where the disease?

Wen . . . In the 1980s, , took the lead in marketization.
large public hospital is a high-end restaurant, Wuhan Commercial Hospital to do a large queue.
in the era of health insurance dividends, commercial hospitals set up a marketing department, to the countryside to pull new agricultural patients.
health insurance dividend hidden dangers: commercial hospitals accounted for 89 percent of health insurance income, out-of-the-own costs accounted for less than 10 percent.
the amount of self-paying income, the most test of the hospital's competitiveness and operational capacity.
2015, when public hospitals focused on the market, health-care dividends receded, and the money previously earned was not used to upgrade medically to commercial hospitals, getting into trouble.
the introduction of social capital, star dean, Gaozhou model founder Zhong Huanqing, in Wuhan is difficult to create a "high state model."
In Wuhan, where medical resources are second only to those in the north, the concept of Wuhan people to the hospital is a modern high-rise, advanced equipment and the flow of people, Wuhan Concord, Tongji, South Central, people and other four three hospitals image.
is also the impression of modern hospitals for most people all over China.
In the dirty, fish-and-dragon old town of Hankou, through the surrounding handshake building, staggered wires, into a door marked "hospital" door, see a four-story gray-white, wall-to-wall in disrepair of the outpatient building, a seven-story inpatient building, plus a three-story administrative building, most people would think that this may be a small advertising on the utility pole hospital.
It is called Wuhan Commercial Hospital, once Wuhan and even the whole of China's heyday, the earliest state-owned to private restructuring, and the earliest commercial market-oriented hospitals, in the 1990s this secondary hospital revenue reached 50 million, higher than many of the country's triple-A hospitals.
it has a glorious past, and the people of Wuhan's medical system have been proud to have entered the hospital.
1984, the reform of the national economic system, Wuhan City First Commercial Bureau was abolished, subordinate Wuhan City Commercial Staff Hospital, although still a public hospital, but lost financial allocations, self-financing.
In the following thirty years, it did not want a penny of the country, but set a number of "national first", for example, the first workers "insurance medical treatment", the first in the country to introduce guided medical guidance services, the earliest in the country to launch the "birth cap price", the City of Wuhan ten years "delivery" and so on.
but its collapse came so quickly that no bid was made at auction today.
2016, commercial hospitals introduced social capital - the listed company Shendang City (the main industry is engineering investment).
the acquisition of commercial hospitals have not been on the road to rapid development, in recent years, profits have been negative.
a short period of four years, due to the poor operation of the city of Shenzhou, was eventually de-marketed, and the Wuhan Commercial Hospital was auctioned off to pay off debts.
early and late June, the commercial hospital experienced two auctions, with the starting price dropping from 51.28 million to 41.024 million, and no bid was made.
looking back at the commercial hospital, both deans are able people.
Former President Wang Yide, in the era of planned economy, took the lead in proposing to run hospitals like shopping malls, with forward-looking vision and courage to seize market opportunities, the achievement of the first wave of commercial hospitals brilliant;
the failure of this private hospital, which has a glorious past, cannot be stopped by the loss of two able people? Looking back over the past four decades, this hospital, almost concentrated on the history of the changes of China's private hospitals, it has every step of the way on the node of reform, the use of policy opportunities, seize the market dividend;
businessman Dean Wang Yide did the hospital like a shopping mall in 1984, is a special year.
curtain has just begun on the reform of China's economic system.
august of this year, the Ministry of Health drafted the first medical reform document, proposing the need for reform, relaxation of policies, decentralization of government, multi-party fund-raising, and the development of health undertakings.
the next year, the health care reform was launched.
the story of the University of Hong Kong's commercial and vocational hospitals opened its first page this year.
as a staff hospital within the Wuhan Commercial Bureau system, the financial allocation was suddenly stopped because the higher-level competent unit, Wuhan First Commercial Bureau, was withdrawn.
became the first state-owned hospital in the country to "wean" due to institutional reform, and had to bear its own profits and losses.
the whole hospital, ushered in a "outsider" middle-aged man called Wang Yide.
a teenager broke into Wuhan Wang Yide, as an apprentice, as a man, step by step to become the manager of Wuhan garment company, is an real businessman.
in the eyes of commercial employees, Wang Yide's mind is flexible.
he first put forward the concept of the medical market, think that like running a shopping mall to run a hospital.
, who was transferred to the Commercial Hospital as party secretary, is bedding to find a way to work for the commercial post.
to talk about technology, commercial jobs are only a secondary hospital, and large hospitals are not 2.
positioning of commercial and vocational hospitals? Once troubled Wang Yide.
the background is that a large number of state-owned enterprise workers in the transformation of laid-off, but the cost of medicine is rising rapidly, having thousands of children, treating a cold hundreds, personal medical burden is extremely heavy.
wang's sense of business smell played a role at this time - not with large hospitals to rob patients, commercial jobs to take the affordable route, serving low- and middle-income people.
hospital is a high-end restaurant, commercial hospitals are everyone eat from the big row.
Hanzheng Street and Commercial Hospital, just one street away.
south of Hanshui, east of the Yangtze River, once a commercial boom, is the largest commodity distribution center in central China.
is home to a large number of local residents, and foreign tenants who come to do business, most of them with low incomes.
this part of the population worried about high medical costs, is precisely Wang Yide identified as the "target customers."
a series of initiatives have been rolled out across the country.
1996, commercial work in the country to take the lead in the introduction of the birth of children "dry price", 800 yuan, caesarean section 1900 yuan, a sensation.
A business old staff told eight jianwen, Wuhan City at that time, the production needs one or two thousand, breaking the belly production needs 3500 yuan, the price introduced by the commercial staff, suddenly put a lot of competitors down.
all along, the hospital is Party A, the right to see a doctor without the right to choose and bargain the people, which has seen the hospital take the initiative to reduce prices discount situation? This move, at once let the commercial hospital door court if the city.
did not implement the dry price, obstetrics and gynecology a month will also be about 70 or 80 babies, the results of the introduction, obstetrics and gynecology patients to increase to 80 or 90, can not be done.
not only Hanzheng Street, but also Huang Qi, Caidian and other suburban mothers have come to admire.
employees said they could not afford a double room in the hospital when their baby was born.
"You walk on the front foot, the back foot immediately want people to live in, very crowded, busy."
" in the following 10 years, the commercial hospital in Wuhan City, "the birth certificate."
, otolaryngology, oral medicine and other departments have launched more than 40 kinds of single-disease cap price.
is almost half as cheap as the same surgery in a large hospital.
such as gallbladder surgery, large hospitals in about 8000 yuan, commercial job cap 2800 yuan;
In order to make small profits and sales to the extreme, commercial or even exempt registration fees, inspection fees (except CT, magnetic resonance) and infusion fee concessions of 10%, bed fee concessions of 20%, some types of surgery can be bargained for.
There is also a killer, is to the commercial system workers to launch the "insurance medical treatment": enterprise workers as long as the monthly pay 40 yuan to 60 yuan, business package dry basic medical care, children can also enjoy the relevant relief and concessions.
this is Wang Yide's first year in business, launched a marketing campaign.
in the era when medical insurance has not been perfected and the concept of commercial insurance is completely unavailable, insurance medical care is favored.
, there were 175 contracted enterprises with more than 50,000 employees.
this part of the population, a year can bring a fixed 24 million income to business.
"It's a fixed market and other hospitals don't get involved."
," said a former commercial hospital executive.
addition, Wang Yide, a business system-born man, sees service as the key.
the first in the country to introduce outpatient medical guidance, referral services, specially set up in the sick area "patient warehouse" for rural patients to keep temporary items and so on.
under Wang Yide's leadership, the commercial position is more like a business, it has other hospitals will not set up a marketing department.
every year in early February, there is a sales planning meeting.
plan for each year is broken down into each month, and the monthly plan is broken down into each section and each disease area.
as to how the disease area is completed, Wang Yide did not ask.
40 million, 45 million, 50 million... Liu Hao (ahuascember) remembers that when he joined the company in 1996, the hospital's revenue was less than 40 million, and the annual sales set thereafter were increasing by 5 million.
market-first, so that the commercial hospital has achieved great success.
hospital of the same size near it was destroyed by it.
is separated by a Dragon King Temple Park, only 100 meters away, is the Wuhan Red Cross Hospital, was crowded with no way to live, forced to move more than a dozen kilometers away near the Hankou railway station.
two other hospitals in Wuhan Commercial System Staff Hospital, which covers an area larger than commercial hospitals, were destroyed by commercial jobs, and one of them was disbanded early.
the outbreak in Wuhan, the commercial and vocational hospital was also one of the designated hospitals.
, photo taken by Wu Jing, was born on February 10, 2020.
is another time to lie down and make money in 2000, Wang Yide ushered in his own 65-year-old, he has arrived in Wuhan City Business Council special approval of the delayed retirement time.
but he hit the mountain with one hand, unwilling to let go.
is also the main driving force for Wang Yide to transfer the commercial hospital from state-owned to private.
july of this year, the commercial work completed the transformation of the joint-stock cooperative system, the whole hospital staff in a state-owned status to replace the equity, become shareholders.
became the first hospital in the country to be converted from public to private.
is a logical one, Wang Yide became chairman.
but how the shares are distributed has not been open and transparent, which for the future development of commercial jobs, planted a time bomb.
there is also a time bomb, is the commercial staff think that they still enjoy the career establishment.
"weaning" for many years, after the restructuring, did not notice the similarity and differences.
's management philosophy has always been - do a lot, there is a sales fee, then give money to employees.
" workers are particularly happy.
" Liu Hao said, doctors' income diversification, basic salary and public hospitals are not much different, bonuses and Tongji, Concord can not be compared, but with the same level of Wuhan Red Cross, Hubei Province Xinhua Hospital, compared to the compare.
" belongs to the upper level of Wuhan City.
", some of the supplies and benefits distributed over the New Year holidays are better than 2000 other hospitals.
king allowed, or even encouraged, the existence of grey income.
"puller" enthusiasm is very high, nurses will be a little bit worse.
but Wang Yide also has his own method, some wages are low, on a year-end award, each person 10,000 yuan a year.
because the income distribution is more flexible than public, has been converted into a private hospital commercial hospital, but has become a incense.
from Hubei Province Shipping Hospital, Wuhan City Seven Hospital and other public hospitals, transferred to commercial staff, and many.
another opportunity for business - health care.
the original "insurance health care" in the health care run, lost market space.
but through the "walking relationship" way, in 2001, commercial jobs became the first batch of medical insurance fixed-point hospitals in Wuhan City, and each year the amount of medical insurance received the equivalent of 66 million level three hospitals.
" can make money by lying down.
" Liu Hao admitted that more than 60 million health insurance quota, this figure, so that some level 3 hospitals are red-eyed.
is also a secondary hospital, Wuhan Red Cross Hospital's medical insurance quota is only more than 30 million.
the implementation of the new agricultural joint, quickly spread throughout the country's rural areas.
Wang Yide found another business opportunity.
, new agricultural patients must be referred with the consent of the new agricultural joint office.
Wang Yide has done a lot of work in the county-level area below, as long as the following new agricultural office introduces a patient to come over, will give rebates.
in order to find patients in the surrounding areas of Xinzhou and Huangxuan, a special marketing department has been set up.
in Tian Ying (a famous, business veteran) eyes, "Wang Yide will use people."
", for example, to find doctors and patients in New Island, he specializes in making contact with people who have a popular base or a certain relationship in New Island.
", the patient is basically not worried.
" to private hospitals, commercial hospitals with the help of health insurance dividends and market-oriented strategy, ushered in its peak period, a day there are more than 2000 outpatients.
There are six doctors in outpatient medicine and one doctor has about forty or fifty patients, which is only day and night, " says a business physician.
" and commercial revenues were a hundred million early, peaking in 2015 with 185 million in health care revenue.
was immersed in the joy of Wang Yide, and did not realize the short board of medical technology.
because of the commercial work do not worry about patients, which prompted Wang Yide has no incentive to innovate, the hospital mainly fight low-cost war, the money-making departments are to see the general disease department.
Hospital Inpatient Department.
photo Source: Commercial Hospital Asset Assessment Report.
when the health care dividend tide is all behind the 15 years buried hidden dangers do not want to decentralize wang Yide, it seems to see no hidden.