FLCEAsia 2023 Asian Food Exhibition & Prepared Dishes Exhibition

 

Cooperate:

 

Guangzhou Domestic Cooperation Service Center

 

Backing:

 

Guangzhou Municipal People's Government

 

Guangzhou Municipal Collaboration Office

 

Move-in time: August 23-24, 2023

 

Duration: August 25-27, 2023

 

Venue: Guangzhou.
China Import and Export Fair Complex

 

Exhibition Overview:

 

According to the "Guiding Opinions of the General Office of the State Council on Promoting the Integration and Development of Rural First, Second and Third Industries" and the "Opinions on Promoting the High-quality Development of "Cantonese Cuisine Masters" put forward by the Guangdong Provincial Party Committee and Provincial Government, and the "Ten Measures on Accelerating the High-quality Development of Guangdong's Prefabricated Vegetable Industry"
.
FLCEAsia 2023 Asian Food Exhibition & Prepared Dishes Exhibition (hereinafter referred to as "FLCEAsia" Asian Food Exhibition) conforms to market demand and will be held
in Guangzhou, the core city of the Guangdong-Hong Kong-Macao Greater Bay Area, from August 25 to 27, 2023, with outstanding ingredient manufacturers, catering enterprises, supermarkets, importers and exporters, e-commerce and new retailers.

 

South China is a major engine of China's economic growth, and Guangdong is the only 12 trillion-level city in the
country.
Strong consumption in South China, huge demand for high-end ingredients and imported ingredients; In the future, ingredients will be the focus of Guangdong's innovation, and agricultural and food innovation is one of
Guangdong's key strategic plans.

 

The radiation of the South China market not only includes Guangdong, Fujian, Guangxi, Hainan, Hong Kong and Macao Special Administrative Regions, but also radiates overseas markets in South Asia, Southeast Asia, Europe and the United States
.
With the implementation of the RCEP Regional Comprehensive Economic Partnership Agreement, the layout of South China is of great strategic value
to the expansion of international ingredient brands in China and overseas markets.

 

Previous Review:

 

FLCEAsia Asian Food Exhibition & Prepared Dishes Exhibition (hereinafter referred to as "FLCEAsia Asian Food Exhibition") was held on August 26-28, 2022 in Area A of China Import and Export Fair Complex, the exhibition gathered high-quality professional visitors, focusing on prefabricated dishes, catering ingredients, livestock/poultry meat/aquatic products, processing equipment, packaging, seasonings, food safety testing, cold chain technology and other upstream and downstream industrial chains.
The conference attracted a total of 54,000 domestic industry insiders to visit, nearly 3,000 new products were launched, and the exhibition also held the FLCEAsia Asian Food Exhibition and Prepared Vegetable Industry Conference and more than 30 professional summit forums, buyer matchmaking meetings, tasting meetings, technical seminars and new product launches; The successful holding of the exhibition provides new momentum and new opportunities
for the sustainable development of the industry.

 

Scope of Exhibits:

 

Prepared ingredients: all kinds of prepared dishes, semi-finished ingredients, cooking bags; All kinds of chain catering enterprises with prefabricated vegetable production, brand chain star hotels, chain supermarket convenience enterprises; Domestic and foreign head prefabricated vegetable processing and production enterprises;

 

Livestock and poultry meat: pigs, cattle, mutton, chicken, duck, goose meat, etc.
; Poultry meat conditioning ingredients, poultry meat deep processing food, etc.
;

 

Aquatic products: fish, shrimp, shellfish, squid, crab and other seafood; Aquatic prepared ingredients and aquatic deep processed foods;

 

All kinds of refrigerated and frozen food: pills, frozen prepared food, frozen/quick-frozen food, etc.
;

 

Seasonings and food additives: edible oil, soy sauce, vinegar, chicken essence/monosodium glutamate, sauces, flavors and spices, food additives and ingredients, compound seasonings, etc

 

Hot pot ingredients: hot pot base and condiments, special ingredients shabu-shabu, hot pot drinks, hot pot related equipment, etc.
;

 

Vegetables and edible mushroom ingredients: quick-frozen vegetables, prepared vegetables, all kinds of edible mushrooms, edible mushroom products, edible mushroom processing equipment, etc.
;

 

Food processing equipment: food processing equipment, food processing machinery and equipment, packaging equipment, packaging materials and products, filling equipment, meat slaughtering and processing equipment, livestock/poultry/fish deep processing equipment, central kitchen equipment, sterilization equipment, weighing/labeling/coding equipment, warehousing logistics and cold chain equipment, etc.
;

 

Food safety testing and traceability technology: metal detectors, x-ray detectors, machine vision inspection systems, traceability systems, traceability and solutions; Food safety rapid testing instruments, laboratory instruments, electronic labels, certification consulting, etc
.

 

FLCEAsia Marketing:

 

With important domestic and foreign authoritative institutions, government agencies, held a number of reverse procurement matchmaking meetings, industry organizations to cooperate to invite domestic and foreign professional buyers to the meeting
procurement.

 

Data marketing: Big data for one-on-one buyer matching, to provide exhibitors with professional buyer customization services, exhibitors can generate exclusive invitations with one click
.

 

Online publicity: Through online and offline official publicity resources, the brand and the market are combined, and promoted synchronously and comprehensively promoted by online media on Douyin, Bilibili, Tencent Video, Xiaohongshu, NetEase, Sina Weibo, Xiaohongshu, Public Account, Today's Headlines and self-media platforms
.

 

Media promotion: cooperate with more than 120 mainstream media advertising replacement cooperation in domestic and foreign industries, collaborative cooperation associations, terminal enterprises, three-dimensional social media for multi-angle activity publicity, and organize more than 20+ professional buyer groups to visit the exhibition.

 

Hardware publicity: about 300,000 telephones are invited by telephone, and many rounds of direct invitations to chain restaurants/chain restaurants/group meals, chain supermarkets/e-commerce, retail, import and export agents/traders, food trading markets, etc.
before the exhibition; 800,000 tickets and 130,000 invitations
were printed.

 

500,000 SMS messages, 400,000 EDM electronic newsletters, 100,000+ target audiences, 360+ print, online and mobile advertising, 1,000+ media reports; Including exhibitor recommendation, media direct delivery to potential audiences, and continuous expansion of publicity coverage
.

 

FLCEAsia Visitor Buyer Composition:

 

Hotel/catering: large hotels, chain restaurants, hot pot restaurants, farmers' markets;

 

Supermarkets: commercial supermarket chains/community stores, new retail stores, e-commerce, takeaway, and integrated markets
.

 

Distributors, agents, import and export traders

 

Food production and processor enterprises, food circulation wholesalers

 

Group catering/school/hospital/railway/aviation catering department

 

About the exhibition: FLCEAsia 2023 Asian Food Exhibition & Prefabricated Dishes Exhibition