Food exploration stores frequently "roll over", relying on traffic is not as good as word-of-mouth

Exploring a store refers to visiting a merchant on the spot, consulting and understanding the storefront, products, in-store environment and other information of the merchant, and having a preliminary understanding of the merchant's geographic location, service characteristics, and market price, and then taking pictures and writing posts to make comments.

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In November last year, a Douyin internet celebrity blogger visited a fast-food brand of fried noodles, saying it was "too expensive" and "unable to eat", and then recommended another canned version of "Old Beijing Zhajiang"

With the rise of the shop, some people have seen the business opportunities.

However, with the gradual industrialization of this behavior, various chaos will inevitably occur in the field of shop exploration

"There are indeed some shop-exploring bloggers who, regardless of whether they have a good experience or not, keep recommending them to netizens after receiving the money

In the opinion of many bloggers who have been interviewed, it is necessary to clarify your preferences and your true feelings when visiting a store, so as to have a reference value for consumers, which is also the greatest significance of visiting a store

The legal nature of shop visits needs to be clearly defined

In this regard, Zhu Xiaojuan, director and deputy secretary-general of the Commercial Law Research Association of the China Law Society, believes that the main reason for the emergence of shop-exploring bloggers is the need for traffic realization

Yao Zhiwei, a professor at the Law School of Guangdong University of Finance and Economics, said that according to the relevant provisions of the Advertising Law, the behavior of visiting shop bloggers after charging shop publicity fees to promote and recommend is actually a kind of advertising behavior

Generally speaking, customers feel deceived after being attracted by the video of the shop, and it is difficult to find the bloggers of the shop to defend their rights

It is understood that in response to the chaos in the shop, the relevant departments have carried out rectification actions

(Comprehensive arrangement by Luo Chen)

"China Food News" (February 17, 2022 02 edition)

(Editor in charge: Luo Chen)