Food micro-business food safety guarantee.

Original title: Gourmet micro-business food safety guarantee
spicy beef jerky, handmade pickles, homemade cakes ... In recent years, WeChat's circle of friends has a lot more voices selling food. Several mouth-watering pictures of food, accompanied by an introduction to taste and the production process, are the seller's entire "packaging" of their products.
food micro-business refers to the commercial model of selling food through WeChat. Unlike brick-and-mortar stores, most of the food sold by micro-businesses is made at home by citizens, and concepts such as "pure handcrafted", "green" and "additive-free" make them popular. How do these seemingly tempting dishes perform in terms of food safety?
food micro-business entry threshold is low
" as long as will do, will take pictures, you can do micro-business, feel particularly good. Ms. Zhang, who sells baked goods on WeChat, said. She told reporters that she usually likes baking snacks, recommended by friends to start homemade snacks in the circle of friends for sale. She says the biggest attraction of being a food micro-business is the "low threshold", not having to register or apply for a permit, making snacks in your own kitchen, and then talking to customers on WeChat, both to showcase their craft and to increase their income in their spare time.
, the low threshold of food micro-business for consumers, there are food safety risks that can not be ignored. Whether the food micro-business holds a business license, whether the practitioners have a health certificate, whether the cooking hygiene conditions meet the standards, the purchase of ingredients, freshness is qualified and so on closely related to food safety many issues, consumers have no way to know.
WeChat to buy food rights difficult
WeChat is based on acquaintance relations of social platform, this relationship supported by emotion is more likely to generate trust, triggering shopping impulses. But this more private, personal purchase also means that rights are hard to achieve.
Ms. Liu, who lives in Shandong Province, was once a loyal consumer of food micro-businesses, she told reporters that most of the food displayed in the circle of friends is very novel, but also to the seller to put forward less sugar, low fat and other special requirements, through personal transfer payment is also very convenient. Now the reason why no longer buy food in the circle of friends, mainly because they have had a difficult experience of defending rights.
year, Ms. Liu was introduced by a friend and added a full-time housewife selling homemade gum cakes as a friend. The seller often in the circle of friends to show their purchase of a gum, red dates, icing sugar and other ingredients, introduce the health value of a gum cake, but also upload a small video of the cake, looks both hygienic and delicious. However, after buying, she found that this handmade "a gum cake" taste sweet, basically no gum taste, and the previous purchase of brand food gap is very large. When dealing with the shop, the store attitude is very good, explained that their products are snacks rather than health care products, in order to improve the taste of only a small amount of glue added, and did not promise the health effect of the product.
Looking at the circle of friends, Ms. Liu found that the store's introduction to the health care value of A gum cake has been deleted, and he received on the cake, there is no ingredients logo, there is no production address, date and other basic information. Moreover, since the seller does not register a micro-store, it is not feasible to complain about its shop. At this time, she felt that although she was misled by the seller, but due to lack of evidence, and the shop was introduced by a friend, inconvenience too much investigation, then gave up the idea of defending rights.
micro-commerce food consumption should be cautious
in recent years, micro-business boom has brought industry chaos. According to the China Consumer Association statistics, last year, the National Consumer Association received a total of 298,000 complaints about remote shopping, the proportion of online shopping more than 90%. However, compared with clothing, cosmetics and other products, the purchase of micro-commercial food rights appear to be more difficult.
why is it particularly difficult for consumers of micro-commerce cuisine to defend their rights? Chinese Dong, a teacher at The People's Public Security University, told reporters that there are both legislative and law enforcement issues, but also related to the particularity of micro-commerce. From a legislative point of view, although Article 62 of the Food Safety Law and Article 21 of the Measures for the Supervision and Administration of Commodity Quality in circulation issued by the State Administration for Industry and Commerce require third-party platforms for online food transactions to register food operators in real names and incorporate them into supervision, the specific rules and steps for their implementation are lacking. From the point of view of law enforcement, micro-business food safety supervision subject may involve food and drug supervision, health, public security and even network communication operations and other departments, "Kowloon water treatment" situation will constrain micro-business food supervision. From the process, because WeChat has greater personal autonomy, in the case of information asymmetry, consumers in advance can only be released by the other side of the picture, text, small video and WeChat friends word-of-mouth to judge the quality of food;
A shop owner who has worked in food micro-business admitted that individuals in the circle of friends selling food all in good conscience, do not add preservatives of homemade food on the production process requirements are very high, but even if there is a problem, customers are asking more, less complaints. Because the price of food is relatively low, and difficult to save for a long time, the quality of food judgment has a certain subjectivity, micro-commercial food consumers are mostly satisfied with "eat a fresh", lazy to spend energy with the seller theory, and even complain.
can we solve the food safety problem of micro-business? Huang Dong believes that this requires the joint efforts of many parties. From the legislation, we should introduce as soon as possible the implementation rules of the targeted legal provisions of micro-commercial food supervision, so that it has the law to comply with, in law enforcement, we should further improve the construction of the institutional mechanism of micro-commercial food supervision, the implementation of the main responsible units, straighten out the coordination and cooperation between the regulatory bodies, to form a good situation of joint management. At the same time, the management gate should be moved forward, in the entry threshold, the identification of real identity, business license verification and other aspects of increased management efforts, the units and individuals in question resolutely deal with, never condone.
Huang Dong also advised consumers to be cautious when buying food online, and to "process control": first, try to choose qualified shops, outlets for consumption, and not credious weChat's one-sided publicity; Food color, quality, warranty period, additive use to fully understand, require the other party to issue a formal invoice; (Reporter Wang Jia)