For the development of the dairy industry - digitalization is not a multiple choice but a must-answer

Our reporter Yang Xiaojing correspondent Wang Jing

The "14th Five-Year Plan for Improving the Competitiveness of the Dairy Industry" released in February this year mentioned that it will support farms to develop "smart pastures" and promote the use of intelligent statistical analysis software terminals based on the Internet of Things and big data technology in dairy farming.

"For China's dairy industry, digital precision management is no longer an option, but a necessary skill for the future development of dairy farms

With the development of the Internet era, digitalization and intelligent transformation are redefining Chinese manufacturing, and also redefining dairy manufacturing

The development of digital intelligence, the pasture turns into an automated intelligent factory

In 2020, the average yield of large-scale pastures in China has reached 8.

Intelligent equipment such as automatic access control equipment, electronic ear tags for dairy cows, automatic pedometers, fully automatic milking equipment, precision feeding systems, automatic temperature-sensing fans, automatic sensing spray and high-definition video automatic monitoring equipment

Today, in many large ranches, these kinds of intelligent operations have become commonplace

"Creating a smart ranch is not a gimmick, nor is it a fashion.

"Everything about cattle can be known by looking at the mobile phone

Second, digital technology can also enable remote management of farms

Digital empowerment, consumer-centric implementation

In fact, from the production of products by the enterprise to the purchase of goods by consumers, it is the most critical step for the enterprise

"Digitalization has promoted the development of the dairy industry

At the same time, through big data, enterprises can gain insight into consumers' new needs and trends, and can also pay attention to the feedback and evaluation of products from different regions, different ages, and different circles in real time, so as to optimize the quality of products and services, so that every consumer can All of them can understand products in a more convenient way, faster speed, more humane interactive way, and lower cost, and truly implement "focusing on each consumer"

Digital transformation will face many challenges

From "raising good cows to produce good milk" to "digital milk", the process is cumbersome and complicated, and the digitization of farms cannot be accomplished overnight

　　In this regard, Han Chunlin believes that digital intelligence management must first be fed back to personnel behavior

　　"Husbandry management is also a comprehensive management of all positions.

　　Ma Chong believes that the digitization of pastures also needs to pay attention to the standardization of data collection

　　In addition, in order to realize the digital transformation of the dairy industry, it is necessary to optimize the talent pool, information technology, laws and regulations and other aspects
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In the future, China's dairy industry will use its digital advantages to seize a favorable position in the global competition, truly realize the transformation from a big dairy country to a strong dairy country, and lead the development of the global industry at the same time
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For China's dairy industry, digital transformation will also face many challenges
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"China Food News" (04 edition on March 22, 2022)

　　(Editor-in-charge: Yang Xiaojing)