Forcing Maotai to RMB 1,499, can change the hard-to-find reality of a bottle...

In the past two days, the news that "Zhengzhou requires Moutai to open for 1499 yuan per bottle" has been searched hotly

According to the Zhengzhou Municipal Market Supervision Bureau, the bureau recently held a high-end liquor price policy administrative meeting to interview 13 Moutai distributors, 24 franchised stores and corporate leaders of liquor convenience companies in the city

According to our video report in the Beijing News, the reporter contacted 28 of them by phone, and all the replies received were out of stock or refusal to sell

If "Moutai 1499 yuan open supply" is ideal, then "a bottle is hard to find" is reality

This is not accidental: the law of the market is the law of the market

Take the phenomenon of "speculation" in the price of Moutai as an example.

And Moutai is "lacking", not because Moutai is hungry for marketing, or dealers are "reluctant to sell", but because of limited production capacity

From the perspective of supply, Moutai's production capacity has actually been increasing year by year.

However, due to factors such as production area, technology, and raw materials, Moutai's total output cannot be expanded on a large scale

From the perspective of demand, Moutai's spire position in liquor and its own quality will push up the demand for "face consumption"

The serious imbalance between supply and demand is bound to be reflected in prices

As far as the local market supervision department is concerned, strict control of price hikes at the end of the distribution link is not lacking in good intentions, and "opening up supply" has also drawn an idealized vision; and Moutai officials themselves have also launched governance on this-last month, Moutai Officials have asked specialty stores and distributors to 100% unpack and sell, and require 100% to keep cartons

Therefore, let "Moutai 1499 yuan open supply", the result is that there is a high probability that "a bottle is hard to find" on the surface, and it enters the black market in private, or the dealer seems to be selling it, but in fact it is "left-handed and right-handed

In the final analysis, the requirement to "open the supply of Moutai at 1499 yuan" is indeed an "active action", but in terms of actual results, this will ultimately have to be "face-to-face" with market reality