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    Home > Coatings News > Paints and Coatings Market > Forecast of future marketing trends in my country's coatings industry

    Forecast of future marketing trends in my country's coatings industry

    • Last Update: 2021-11-24
    • Source: Internet
    • Author: User
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    The coating industry will still have a huge market space in the next few years, but what coating companies need to do is market segmentation and develop “grounded” counter-market coating products

    .


    In recent years, the impact of China's construction industry on the national economy has been increasing

    .
    According to data from a research report on the coatings industry, the total number of affordable housing projects in China reached 7 million in 2012, and the total number of affordable housing completed during the year was 4 million

    .
    The massive construction of affordable housing will drive the growth of rigid demand for the entire coatings market

    .
    The exquisite life trend of civilians will emerge

    .


    Owners of affordable housing will be more rational when buying home building materials, and their preferences will affect the future development of the coatings market

    .
    The massive construction of affordable housing will make a huge change in people's perceptions

    .
    The purpose of buying a house has changed from investment or speculation to residence; the concept of consumption has changed from the pursuit of famous products and brands to the pursuit of individuality and taste

    .
    Especially the younger generation, their knowledge and cultural level are relatively high, and they pay more attention to quality, environmental protection and >
    .


    In recent years, the share of water-based and industrial coatings in the coatings market has remained above 65%

    .
    However, affected by the energy crisis in some countries, the prices of chemical and other raw materials have been rising, which has affected the output of coating companies

    .
    In order to reduce production costs, some companies have begun to look for new alternative raw materials

    .

    The main trend of marketing: green, low-carbon


    The improvement of living standards puts great demands on many people's consumption, and green consumption in the coatings industry has become the mainstream consumption concept

    .
    People began to advocate a "green" and "low-carbon" life>
    .
    The formaldehyde content of coating products has always been a concern of consumers

    .
    Therefore, green and low-carbon coatings must be the future development trend

    .


    From the current point of view, many companies pay attention to the environmental performance of products

    .
    Most of the coating products sold on the market are under the banner of green and low-carbon! Based on current consumer demand and trend analysis, environmentally friendly water-based green coatings can better cater to consumer needs

    .
    Greener and more environmentally friendly, it has attracted many consumers

    .
    Only by working hard on the environmental performance of products can coating companies win more praise from consumers

    .

    Create coating product highlights


    The first-line brands in the coatings industry can only meet the needs of some consumers

    .
    These first-line coating companies have succeeded in developing products in a targeted manner after identifying the target customer groups

    .
    In today's fierce competition, companies need to carry out differentiated marketing if they want to survive

    .
    Only by creating bright spots for products and capturing their own consumers can companies grow from small to large, and from weak to strong

    .


    With the thinning of profits and the reduction of market share, a single product structure has been unable to meet market demand

    .
    Under the new situation, coating companies need to adjust product structure, implement multi-category operations, and increase profitability

    .
    For example, companies can use past experience to develop new products and take the road of overall home furnishing

    .



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