French wine "people-to-people route" in China

Wine lovers must be no strangers to French wine. France is one of the most important wine-producing countries in the world and has a long history of winemaking. French wine exports account for about 30% of the world's total wine exports. Among them, Bordeaux in southwestern France is a famous wine region.
bordeaux hillside region plays an important role in the whole Bordeaux grape-growing region. Patricia Savarza, general manager of the Bordeaux Hillside Alliance, told the author that a decade ago, the Bordeaux hillside region accounted for 11% of the exports in the Bordeaux plantation and has now climbed to 22%. Moreover, they are ambitious to expand overseas markets. Seventy-eight per cent of the wines in Bordeaux's hillside region are now supplied to domestic French consumers, and their target is 40 per cent to be exported to overseas markets.
although he has been to China many times, the Bordeaux Hillside Alliance, which first came to Beijing, has had an exchange with Beijing's wine professionals and consumers, who have held a series of master classes in Wuhan and Shenzhen. After leaving Beijing, they will also participate in the Hong Kong International Wine Show, in their own words, although their wine in France everyone knows that they hope to express the importance of local consumers through the tour of China, hope to meet with them, to further understand the needs of consumers, in order to win their understanding and favor. The Bordeaux Hillside Alliance has five production areas, and this time some of its representatives have come to China. They use innovative, cost-effective, emotional, sharing and other words to convey their wine wines want to bring wine tasters the background and feelings.
the French Embassy in China business counsellor told the author that at first French wine exported a lot of high-end wine to China, but now they are more people-to-people route, to mid-range wine to expand the Chinese consumer understanding of the region. This change in strategy seems to have been successful.
also made Patricia Sarwarsa relish the environmental awareness of hillside areas, which also interested the author. Bordeaux's hillside areas have been investing heavily in environmental protection for a long time. The fine wineries there are passed down from generation to generation, and the wine farmers follow their inner feelings, hoping that the land passed on to the next generation is beautiful, high-quality and healthy. The Brai and San Fuwa regions of the Hillside Alliance now have 10 per cent organic farming area, with Vastiyong at 25 per cent and Fran at 50 per cent.
the Union of Industrial And Industrial Regions has worked environmental protection. The specification manual for the production area includes environmental protection measures. The Union of Producing Regions fully communicates with wine farmers to promote the adoption of production methods that respect the soil ecological environment and to protect biodiversity and natural resources. Many winemakers on the slopes of Bordeaux have been certified as organic agriculture or are transitioning to organic.
the performance of the Bordeaux hillside region, which has achieved the best export growth in the past year, particularly in the Chinese market. Total sales in China, Bordeaux's main destination for wine exports, have risen 83 per cent so far this year and 50 per cent so far this year. Although the 2017 harvest was largely affected by the previous frost, they remain positive about the market next year and are interested in introducing new promotions to continue their previous success.
Wuying, reporter of the China Economic Reference Daily.