Fresh food e-commerce must integrate with offline

In the recent period, fresh food e-commerce has developed rapidly

However, there are already some fresh food e-commerce companies in a state of withdrawing or gradually withdrawing

In addition to community group buying, fresh food e-commerce adopts two more models, either integrating warehouses and stores, with the storefront as the warehouse, or the warehouse in front, and placing the warehouse as close to the community as possible

For urban built-up areas, before the entry of fresh food e-commerce, the local community actually had a relatively complete fresh food storage, transportation and sales system, as well as large and small offline fresh food outlets throughout the community

In other words, fresh food e-commerce is like a "bull breaking into a porcelain shop", regaining balance in the community's fresh food sales system, and both "bull" and "porcelain" need to pay a price

For this reason, what fresh food e-commerce companies really want to do is not to "smash the porcelain in a porcelain store", but to continue to integrate and complement the existing offline fresh food sales system