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China Coatings Network
: According to customs statistics, Fujian Province exported furniture and its parts (hereinafter referred to as "furniture") 3.88 billion yuan in January-February this year, an increase of 26.6% over the same period last year.
, January and February, Fujian Province furniture exports main features
(i) February exports increased significantly year-on-year. In February, Fujian's furniture exports were 1.69 billion yuan, up 1.2 times year-on-year and down 23.3 percent month-on-month.
(ii) The share of general trade exports is nearly 90%. From January to February this year, Fujian Province exported 3.48 billion yuan of furniture by general trade, an increase of 31.2%, accounting for 89.7% of the total value of furniture exports in Fujian Province during the same period. During the same period, exports through processing trade increased by 30.4% to 310 million yuan, accounting for 8%.
(iii) to private enterprises export-oriented. From January to February this year, private enterprises in Fujian Province exported 2.5 billion yuan of furniture, an increase of 39.7%, or 64.4%;
(iv) Exports to major markets such as the United States, the European Union and ASEAN grew. From January to February this year, Fujian Province exported 1.41 billion yuan of furniture to the United States, an increase of 39.6%, exports to the European Union amounted to 980 million yuan, an increase of 16.9%, exports to ASEAN amounted to 260 million yuan, an increase of 6.7%, and together accounted for 68.3% of the total value of furniture exports from Fujian Province during the same period.
(v) to Xiamen, Fuzhou and Zhangzhou exports mainly. From January to February this year, Xiamen exported 1.43 billion yuan of furniture, an increase of 21.8%, Fuzhou exports of 830 million yuan, an increase of 38.1%, and Zhangzhou City exported 500 million yuan, an increase of 34.4%. Together, the exports of the three cities accounted for 71.1% of the total value of furniture exports in Fujian Province during the same period.
, the current furniture export issues of concern and related recommendations
(1) production costs rise to compress corporate profits, low-cost advantages gradually weakened. Chinese furniture used to open the market by price advantage, it is based on this, Chinese furniture once had an unshakable position in the international market. However, in recent years, the raw materials in the home building materials industry are generally rising, from 2013 to 2014 alone, the year-on-year increase of 10%-30%, resulting in furniture prices all the way up, the advantages of the decline, its competitiveness in the international market declined, the share also decreased. For the rise in raw material prices, upstream to bear the cost pressure brought about by the rise in plate prices, downstream consumers do not buy, the entire home installation enterprises face a dilemma pressure. Under the combination of multiple factors, the production cost of furniture manufacturing enterprises is rising, and the price competitiveness is decreasing.
(ii) furniture industry new regulations, industry standards are increasingly standardized. Furniture industry fish and dragon mixed, product quality problems outstanding, the main problems include pollutants exceeding the standard, solid wood furniture cracking, consumer application testing difficult, the proliferation of fake foreign brands. On January 1, 2015, the new Environmental Protection Law, known as the strictest environmental protection law in history, came into effect, and the new Environmental Protection Law put a "tight spell" on household enterprises, prompting them to invest in capital reform. The new environmental protection law affects the business decision-making of enterprises, enterprises that invest heavily in environmental protection will be more competitive in the market, and some "small workshops" will add pressure to invest in capital rectification, some enterprises that can not meet the standards will be eliminated. New standards such as "Limits of hazardous substances in wood furniture of interior decoration materials", "Limits of harmful substances in soft furniture mattresses" and "Limits of harmful substances in soft furniture sofas" have also been introduced. The new regulations in the furniture industry are conducive to China's furniture enterprises to deal with more and more stringent trade barriers, and help furniture exports to grow sustainably.
the traditional thinking concept of furniture manufacturing industry. Furniture industry is currently mainly in the franchise mode of operation, channel benefits share accounted for a large part of the cost of furniture terminals. However, in recent years, the traditional channels of the furniture industry in the modern society more and more weak competitiveness, the industry upgrade and transformation requirements are more and more urgent, e-commerce channels came into being, in line with the common requirements of society and the market. With the furniture industry's continuous exploration of the new e-commerce marketing model, the online-to-offline O2O model stands out. The O2O model has an advantage over the traditional furniture industry in terms of merchandise display, feedback, cost savings in sales, and physical furniture experience. In last year's double eleven, network furniture brand Lin's wood sales reached 320 million yuan, traditional furniture sales rely on the channel has been seriously challenged, change has become imperative.