From savage growth to customs clearance: network catering rules tongue-in-cheek security.

"Network Food and Beverage Service Supervision and Management Measures (Draft for Comments)" issued
With the development of mobile Internet technology, for many office workers, convenient and fast online ordering takeaways become the preferred choice for meals. Compared to roadside restaurants, clean and hygienic central kitchen meals are favored. Above: Cheng Wenqiang (right), who works for a business company in Shanghai, recently received lunch from an online delivery truck. Bottom left: Cheng Wenqiang shows mobile phone ordering takeaway software; bottom right: Cheng Wenqiang prepares materials for an afternoon meeting while eating lunch. Zhao Yuzhen (Xinhua) -- Today,
fast online ordering takeaways are becoming more and more popular. However, the gaps in food safety supervision, coupled with the absence of the subject of responsibility, also let some illegal elements "drill the hole." Who's going to keep consumers safe at the tip of their tongues? The State Administration of Food and Drug Administration has issued the Measures for the Supervision and Administration of Internet Food and Beverage Services (Draft for Comments), which will resolutely combat the elimination of "black workshops" and urge third-party network platforms to fulfill their obligations of "passing through" -
In order to strengthen the supervision and management of online catering services and standardize the operation of online catering services, the State Administration of Food and Drug Administration has issued the Measures for the Supervision and Administration of Online Food and Beverage Services (Draft for Comments) to solicit opinions from the public. Experts said that the quality of service provided by food producers to a large extent determines the consumer's dining experience and table "safety", the draft from the source of food production on the Internet catering service providers, ordering platform have put forward clear requirements, which will help the network catering services to formalize.From the network to the physical:network catering must have physical stores
fast-paced urban life, rapid network payment and increasingly developed delivery network, resulting in the "American group takeaway" "Baidu takeaway" "hungry" as the representative of the network catering service platform. There are reports that in 2016 I sold O2O market size of 152.4 billion yuan. At the same time, the network ordering industry fish and dragon mixed situation is not uncommon, part of the network ordering platform to the restaurant store situation and the evidence of true and false audit, invisible for undocumented illegal catering operations opened the door, so that "offline closed" shops "open on the line", some "black workshops" are free from supervision.
The draft for comments clearly states that those who use the Internet to provide catering services shall have physical stores and obtain food business licenses in accordance with the law, engage in business activities in accordance with the main business conditions and operating projects as set out in the food business license, and shall not operate beyond the scope. "Economic Daily" reporter recently in the ordering platform search also found that the major ordering platform restaurants have been announced business license, catering service license, some of the merchants in the publication of business address on the basis of the business, but also published the business reality environment photos.
"The release of this opinion draft will drive the shift from 'networked' to 'substantive'." Cai Jing, an associate professor at the School of International Media Education at China Media University, told reporters that through the strict implementation of the opinion draft, the future "personalization" of the main food and beverage "private room" and even "virtualization" will be suppressed, the "physicalization" of the storefront a series of requirements will also be to combat the elimination of a number of network sales-oriented vendors, and even "black workshops."From "barbaric growth" to "passers-by": -ordering platform has regulatory obligations

With regard to the specific responsibilities and obligations of the online meal-ordering platform, the opinion draft suggests that the third-party platform of the network catering service shall conduct a field examination of the catering service provider and, if it finds that the catering service provider has committed illegal acts, it shall promptly stop and immediately report to the food and drug supervision and administration department of the people's government at the county level where it is located; In addition, if the rights and interests of consumers are harmed as a result of the operation of third-party platforms, consumers can not only claim compensation from the online catering service providers, in accordance with the law, third-party platforms are also subject to eso interseth liability.
, online ordering platforms often receive complaints from consumers about "physical and online photos." Reporters also found that there are always some "black workshops" mixed into the Internet ordering platform, some of them do not have a business license and catering service license, some do not have a health certificate, and some even business address is fictitious.
" earlier, the network catering platform can only provide information sharing and payment space, network catering provider entity or not, quality, etc. are not within the scope of management, which also makes the platform operation of the management requirements and capital requirements are greatly reduced, so that the competition is more extensive." Cai Jing said that the draft for comments on the catering subject to regulate at the same time, strengthen the platform responsibility, in fact, the overall change of the platform's basic requirements, but also will inevitably bring a number of platform upgrades, some low-power platform will be eliminated.from the lack of supervision to the refinement of penalties:regulatory measures to further clarify
In order to strengthen the crackdown on online illegal restaurants, a number of third-party ordering platforms have also introduced related measures. "Hungry" requirements, merchants into the platform must be fully documented. Baidu takeaway related person in charge also said that the platform not only requires resident merchants must "light up the certificate", but also developed a "daily inspection and regular sampling" system. However, under strict control, it was found that there are still food and beverage providers are checked for expired permits, unsoic meals and so on.
, Cai Jing believes that the most direct reason is the lack of supervision, "from food production to circulation channels, offline teams can not effectively position supervision, online platform has not yet formed a regular inspection." Chinese Jinguang, vice dean of the School of Law at The People's University of Shanghai, also believes that the virtual nature of online food purchases makes the problem of information asymmetry between producers and consumers still more prominent. But there are hundreds of thousands of catering enterprises across the country and online ordering platform to establish cooperation, to nearly a million restaurants online and offline two-way supervision, supervision is extremely difficult.
The draft for comments clearly states that network catering service operators who do not have physical stores, fail to obtain a food business license in accordance with the law, or engage in business activities in accordance with the main business conditions and business projects as set out in the food business license will be fined between 50,000 yuan and 100,000 yuan.
" clear punishment measures will play a deterrent effect on bad businesses, 'black workshops' and so on, but considering the benign development of the network catering industry, should also work hard in the supervision, organic combination of online and offline forces, the full use of customer feedback and catering subjects to strengthen self-discipline and other ways to form a clear direction of unified management mechanism. Cai Jing believes that, on the one hand, offline has been more complete food safety management team should become the first line of defense for the safety of food and beverage subjects, online warnings, reminders and feedback should also be linked with offline, on the other hand, the network catering platform to provide immediate customer feedback, the platform should be effectively maintained, and platform sampling combined to provide clues for the action of the offline supervision team, so as to optimize the overall ecology of the network catering, to ensure the safety of the public tongue. (Economic Daily, China Economic Network reporter, Ji Lei)