From the buyer's market to see the strategic positioning of feed enterprises.

China's feed industry since the reform and opening up to develop more than 30 years, through the entrepreneurial period, the golden period, the silver period, and finally entered the current era of micro-profit. The development of feed industry can be said to be a microcosm of the economic development of the Chinese market, but, compared with other industries, the development of the feed industry is more slow, which has nothing to do with the slow economic development of its rural market. The different periods of feed industry development, in fact, is from the seller's market to the buyer's market process of continuous transition, the process brought about by the obvious changes in market demand, but also prompted feed enterprises in their business philosophy, marketing strategy in the constant changes. What should be the strategy of the feed enterprise in the buyer's market? The author thinks that we should start from four aspects.
PWH
take the road of brand management
PWHis now the era of brand, brand has become a huge intangible asset, and can bring significant corporate benefits. All walks of life have their own strong brand, mobile phone must know Apple, Coke must choose delicious or Pepsi, search engine is not Google that Baidu, air conditioning is not Gree or the United States, these well-known brands bring household name, almost become the first choice in the minds of customers.
PWH .China's feed industry feed brand as much as cow hair, but from brand to brand, to well-known brands to famous brands, is a road, and every walk through a bump, will bring a development opportunity for the enterprise. The brand effect of local feed enterprises to national feed enterprises is very different. As for last year, there were nearly 10,000 feed enterprises in China, and the top 10 feed brands in the feed industry such as New Hope Six and Zhengda, Twins, Wen's, accounted for about 30% of the national market share, of which the top three New Hope, Zhengda, Twins, accounted for about 16% of the market share. The effect of brand is directly linked to the market.
PWH .More and more customers choose, how to choose, has become a customer's problem. But it's not hard. Look at the quality, look at the price, look at the cost-effective, look at the benefit ratio, in the final analysis, or look at the brand. One side is the country's famous twin feed, one side is an unknown small business production of feed, experienced farmers simply from the brand awareness, can make the most favorable choice.
PWH .The feed industry has long been not a machine two people can make money in the era, in such a micro-profit era, only to take the brand road, is a long-term solution. Feed industry needs a strong brand to lead the development of the entire industry, the road of large brand enterprises will get better and better, and those small enterprises without brand awareness will eventually die out, which is the inevitable of the times, but also the inevitable result of customer choice of brands.
PWH
to create a core product model
PWHZhengda, twins are the first to launch the product model of the enterprise. Recently, the Twin Group updated its pig-breeding model, upgrading the 420 to 62040 to accommodate the current high-pathogen pig farming environment. Twins as the first to put forward the scientific pig breeding model of the feed enterprise, its 420 scientific pig breeding model has long been deeply rooted in the people, why upgrade? This is because of changes in the market, because of changes in the pig environment, so are the very sensitive twins.
PWH .What is the core competitiveness of an enterprise? Innovation. Now if the enterprise is still in the simple stage of selling feed, then, congratulations, you are already eliminated. Now that it is a buyer's market, you not only have to sell the feed to the farmers, but also teach the farmers how to play the best role of good feed, how to keep the pig the simplest. This is what the twins call "fool-style" product use mode.
PWH .Feed industry has already entered the high-tech era, feed enterprises to high-tech product model as the core of marketing, through the competitiveness of the product model, to open the market, occupy the market. Marketing needs the support of strong research and development capabilities, in turn, marketing should also be good at launching their own core product model. The market needs a scientific product model, marketing should be positioned here.
PWH
the right target market
PWHis still staring at the retail market? Still pulling the finger to calculate the market size? Companies need to understand not only the market, but more importantly, themselves - what kind of market they can be useful. Therefore, marketing market positioning to be accurate, to find an accurate target customer base.
PWH .　　Brands not well-known enough? Is the core competitiveness of the product not strong enough? To develop high-end customers? That's self-inflicted. Brands have, the core products also have, but also limited to the lower and middle-level customer groups, that is, waste their own marketing resources. The rapid development of twins has nothing to do with their accurate target market positioning, and each stage of their development is different from the main market. In the early stage of development, in order to open up the market, retail investors as the main marketing object, into the high-speed development period, then more small and medium-sized professional households, and now, as the country's well-known large-scale feed enterprises, and timely into the big pig farm, each time the target market positioning, are secretly in line with the development of the enterprise itself.
PWH .　　What kind of monk read what kind of bible. Different levels of customer groups, for enterprises to bring development opportunities are not the same. Accurate customer base, is able to find new market development points for enterprises to provide an opportunity. Be sure and look far, so you can go faster than your competitors. The market is constantly changing, so the choice of the market can not be static, but also to change with it. Grasp the new market demand, for the growth of enterprises to inject new impetus.
PWH
the concept of establishing farmer-oriented
PWH with the intensification of competition in the feed industry, a number of enterprises fell down, but some enterprises rushed out of the siege, to the country. Why is that? Because of the choice of the market, because of the choice of farmers. To establish the concept of farmer-oriented, first of all, to know what farmers care about? Farmers are most concerned about their own breeding benefits, to help farmers to raise the benefits of farming to the best, this is the core of the concept of farmers-oriented. Some enterprises in this regard to do a better job, has been recognized by farmers, so, can survive, rapid development.
PWH .　　For example, the twin group is the early direct proposal of "farmer-centric" feed enterprises, has long been committed to providing farmers with cost-effective products, with its low meat ratio, long pig fast product model to win the choice of farmers, and for farmers to carry out a variety of breeding services, in a bad time, timely profit to help farmers, to maximize the breeding efficiency of farmers, to achieve a win-win situation. The twin "farmer-centered" concept, seize the market end demand, around this concept of a series of procurement, research and development, production and marketing activities, in order to seize this demand.
PWH .　　To "farmer-oriented" concept, is the inevitable result of the buyer's market, feed enterprises to long-term development, we must follow this concept, rather than blindly self-centered, dealers as the center.
PWH .　　The market is fickle and business is well run. The change of the breeding environment and the transformation of feed industry will prompt the feed enterprises to adjust their business strategies. Whoever can quickly turn the bow and keep up with the changing pace of the times will survive.
PWH
China's feed industry since the reform and opening up to develop more than 30 years, through the entrepreneurial period, the golden period, the silver period, and finally entered the current era of micro-profit. The development of feed industry can be said to be a microcosm of the economic development of the Chinese market, but, compared with other industries, the development of the feed industry is more slow, which has nothing to do with the slow economic development of its rural market. The different periods of feed industry development, in fact, is from the seller's market to the buyer's market process of continuous transition, the process brought about by the obvious changes in market demand, but also prompted feed enterprises in their business philosophy, marketing strategy in the constant changes. What should be the strategy of the feed enterprise in the buyer's market? The author thinks that we should start from four aspects.
PWH
take the road of brand management
PWH is now the era of brand, brand has become a huge intangible asset, and can bring significant corporate benefits. All walks of life have their own strong brand, mobile phone must know Apple, Coke must choose delicious or Pepsi, search engine is not Google that Baidu, air conditioning is not Gree or the United States, these well-known brands bring household name, almost become the first choice in the minds of customers.
PWH .　　China's feed industry feed brand as much as cow hair, but from brand to brand, to well-known brands to famous brands, is a road, and every walk through a bump, will bring a development opportunity for the enterprise. The brand effect of local feed enterprises to national feed enterprises is very different. As for last year, there were nearly 10,000 feed enterprises in China, and the top 10 feed brands in the feed industry such as New Hope Six and Zhengda, Twins, Wen's, accounted for about 30% of the national market share, of which the top three New Hope, Zhengda, Twins, accounted for about 16% of the market share. The effect of brand is directly linked to the market.
PWH .　　More and more customers choose, how to choose, has become a customer's problem. But it's not hard. Look at the quality, look at the price, look at the cost-effective, look at the benefit ratio, in the final analysis, or look at the brand. One side is the country's famous twin feed, one side is an unknown small business production of feed, experienced farmers simply from the brand awareness, can make the most favorable choice.
PWH .　　The feed industry has long been not a machine two people can make money in the era, in such a micro-profit era, only to take the brand road, is a long-term solution. Feed industry needs a strong brand to lead the development of the entire industry, the road of large brand enterprises will get better and better, and those small enterprises without brand awareness will eventually die out, which is the inevitable of the times, but also the inevitable result of customer choice of brands.
PWH
to create a core product model
PWH Zhengda, twins are the first to launch the product model of the enterprise. Recently, the Twin Group updated its pig-breeding model, upgrading the 420 to 62040 to accommodate the current high-pathogen pig farming environment. Twins as the first to put forward the scientific pig breeding model of the feed enterprise, its 420 scientific pig breeding model has long been deeply rooted in the people, why upgrade? This is because of changes in the market, because of changes in the pig environment, so are the very sensitive twins.
PWH .　　What is the core competitiveness of an enterprise? Innovation. Now if the enterprise is still in the simple stage of selling feed, then, congratulations, you are already eliminated. Now that it is a buyer's market, you not only have to sell the feed to the farmers, but also teach the farmers how to play the best role of good feed, how to keep the pig the simplest. This is what the twins call "fool-style" product use mode.
PWH .　　Feed industry has already entered the high-tech era, feed enterprises to high-tech product model as the core of marketing, through the competitiveness of the product model, to open the market, occupy the market. Marketing needs the support of strong research and development capabilities, in turn, marketing should also be good at launching their own core product model. The market needs a scientific product model, marketing should be positioned here.
PWH
the right target market
PWH is still staring at the retail market? Still pulling the finger to calculate the market size? Companies need to understand not only the market, but more importantly, themselves - what kind of market they can be useful. Therefore, marketing market positioning to be accurate, to find an accurate target customer base.
PWH .　　Brands not well-known enough? Is the core competitiveness of the product not strong enough? To develop high-end customers? That's self-inflicted. Brands have, the core products also have, but also limited to the lower and middle-level customer groups, that is, waste their own marketing resources. The rapid development of twins has nothing to do with their accurate target market positioning, and each stage of their development is different from the main market. In the early stage of development, in order to open up the market, retail investors as the main marketing object, into the high-speed development period, then more small and medium-sized professional households, and now, as the country's well-known large-scale feed enterprises, and timely into the big pig farm, each time the target market positioning, are secretly in line with the development of the enterprise itself.
PWH .　　What kind of monk read what kind of bible. Different levels of customer groups, for enterprises to bring development opportunities are not the same. Accurate customer base, is able to find new market development points for enterprises to provide an opportunity. Be sure and look far, so you can go faster than your competitors. The market is constantly changing, so the choice of the market can not be static, but also to change with it. Grasp the new market demand, for the growth of enterprises to inject new impetus.
PWH
the concept of establishing farmer-oriented
PWH with the intensification of competition in the feed industry, a number of enterprises fell down, but some enterprises rushed out of the siege, to the country. Why is that? Because of the choice of the market, because of the choice of farmers. To establish the concept of farmer-oriented, first of all, to know what farmers care about? Farmers are most concerned about their own breeding benefits, to help farmers to raise the benefits of farming to the best, this is the core of the concept of farmers-oriented. Some enterprises in this regard to do a better job, has been recognized by farmers, so, can survive, rapid development.
PWH
b.